Boxoffice-May.03.1952

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MIAMI •Television viewing probably reached a high here, when an on-the-spot telecast was made of a man teetering on the edge of a downtown hotel roof and threatening to jump. After two hours the would-be suicide was grabbed by firemen who pulled him to safety In full view of local TV watchers . . . That televlson is making no inroads on drive-in theatres, seems to be evidenced by the many new such theatres which are being planned all over Florida. Towns soon to liave new open-air houses are Sarasota, Tarpon Springs. Eau Gallie, Palmetto. Avon Park. Merritt Island. Jack-sonville. Starke and Auburndale. Lizabeth Scott made personal appearances at Florida State's Olympia and Beach theatres where "Red Mountain" had its world premiere. The result, according to Al Wilkie. was very nice business . . . Tlie Florida Theatre is making every effort to locate the camera which was lost or stolen there on Easter Sunday. The owner would not ask for the ^--— g.
U Hoblitzelle to Get Good Citizen Honor HOUSTON—Karl Hoblitzelle, Dallas philanthropist and founder and president of the Interstate Theatre circuit, will receive the National Good Citizenship award of the Sons citizens, of the American Revolution when the organization's 62nd annual congress meets here this month (18-22). Hoblitzelle. one of the state's best known has been associated with show business for almost a half century. He is recognized as one of the nation's top motion picture exhibitors and leaders in the industry. With the Interstate Amusement Co., Hoblitzelle achieved success as a leading vaudeville exhibitor when the overnight development of feature motion pictures necessitated Interstate to combine movies and vaudeville. From 1906 to 1930, he kept pace with changing factors in show business. Then he decided to retire and he sold his business to RKO Corp. As a result of the depression in the early 1930s, Hoblitzelle was asked to take over the bankrupt properties of RKO and Paramount in Texas and restore them to a sound financial condition. The Interstate circuit was formed and began operation of RKO and Publix Theatres, including the Majestic Theatre, which Hoblitzelle built and established throughout Texas. His business and civic affiliations are numerous. He is chairman of the board of the Republic National bank of Dallas and is director of the Cosmopolitan Hotel Co., the Republic Natural Gas Corp. and the Southwestern Life Insurance Co. Hoblitzelle is chairman of the Texas Centennial of Statehood Commission and president of the Texas Research Foundation. He is vice-president and chairman of the executive committee of the Southwestern Medical Foundation, and a trustee and member of the executive committee of Southern Methodist university. He is a member of the Sons of the American Revolution and a honorary member of the Sons of the Republic of Texas. Open Sunset at Decatur In Dedication Ceremony DECATUR, TEX.—The new Sunset Drivein was formally opened with a short dedicatory ceremony and a full "house." Mayor W. B. Woodruff spoke over the loudspeaker system and congratulated the company for building the theatre and its place in the entertainment program of Wise county. Manager Jim Miller added a few words of thanks for the splendid reception of the ozoner by people of the county. For the present, the drive-in is on a Friday through Monday policy. The snack bar is housed in the projection building. 20th's 'Pride of St. Louis' Safe on First at Dallas DALLAS—Only three grosses were available this week and, of them, "The Pride of St. Louis" showed the most strength at the boxoffice. Mojestic The Pride of St. Louis (20th-Fox) 90 Paloce The River ( A) 75 Tower Just This Once (MGM) 75 The need for copper is drostic—sove drippings. Two Speakers Are Added For COMPO Conference SANTONE VISITOKS—Aldo Ray, star of "The Marrying Kind," left, and Harry McVVilliams, Columbia exploitation manager, right, visited San Antonio recently and met with Frank Starz, Interstate Theatres advertising manager, and Jack Chalman, the circuit's local ad chief. Week of Celebration Set For Snyder, Tex., Airer SNYDER, TEX. — "Mom" Kearley has arranged a big second anniversary week-long celebration for local citizens at her Canyon Drive-In here. One of the biggest theatre promotions ever to be staged here, the program will begin on Mother's day May U and end Saturday (17). On Sunday a free flower will be given to each woman attending the drive-in. Monday, women will be admitted free when accompanied by a man. Tuesday night, men will be admitted free if accompanied by a woman. Wednesday night is driver's night when the car driver will be admitted free. Thursday night free anniversary money will be given away, good for 10 cents at the snack bar on either Thursday, Friday or Saturday. Friday night free popcorn will be given to each person making a purchase at the snack bar. Many gifts will be distributed Saturday night. Ticket stubs during the week will be saved and brought to the snack bar Saturday night for the free gifts. Cecelia McMahan Named Manager of Whitney WHITNEY, TEX.—Cecelia McMahan is the new manager of the Whitney Theatre, succeeding Bob Busby. She has been employed there the past eight years, starting at the concession stand and working up to assistant cashier, cashier and now- her present stint. L. B. Crow of Dallas, owner of the theatre, made several promotions of other Whitney young people at the same time. Danny Shaw was named chief projectionist and assistant manager. He has been employed at the house four years, three of them as projectionist. Frankie Murphy will be in charge of concessions and assistant cashier, assistant at the conce.ssion by Orlis Penny. Jimmy Cornelius will be relief projectionist. DALLAS—Executives of Texas COMPO Showmen this week completad additional plans for the forthcoming conference of Texas COMPO Showmen to be held here June 10, 11. Paul Short, division manager for National Screen, and Alfred Delcambre, special repre- .sentalive, returned from the state capital In Austin where they made arrangements for two conference speakers. They arranged for Dr. Billy Graham, 32- year-old evangelist, to speak at the Adolphus hotel here June 10 at U a. m. Graham will remain for the special luncheon following his addre-ss. Gov. Allan Shivers also will speak at one of the special luncheons, and Attorney General Price Daniel also has accepted an invitation to speak at the conference. Short and Delcambre attended the meeting in Austin at which Dr. Graham spoke before some estimated 35,000 pensons on the capitol grounds. They also attended the press conference in the Presidential suite of the Commodore Perry hotel, which followed Graham's address. Short spent Saturday morning with the governor and assisted Wick Fowler, executive assistant to the governor, in arranging for the chief executive's talk at the conference. He later conferred with Jerry Bevans, executive aid to Dr. Graham. "It was a most thrilling experience," Short said, "to hear Dr. Graham on the capitol grounds with the governor, attorney general, secretary of state, chancellor of the university, supreme court judges of Texas and more than 100 state dignitaries listening with inspired attention." Short and Delcambre flew back to Dallas Sunday afternoon with Graham, who then went on to Los Angeles. Spindletop at Beaumont Becomes All-Negro Airer BEAUMONT, TEX.—The Individuals who were negotiating a long-term lease on the Spindletop Drive-In as a Negro theatre, as reported in BOXOFFICE last week, have successfully completed their deal and the situation was reopened. The ozoner on the Port Arthur road will be operated henceforth as an all-Negro theatre. A new company was set up, the Quid Corp. of Beaumont, operators, with the following as officers: Jack Dahmer, president, and Robert H. Park, secretary-treasurer. Max Wertheim is a director. The 450-car theatre, built in 1950 by Dr. Garland Swartz of Wichita Falls, was closed about three weeks while extensive repairs were made. The Spindletop now compares favorably with any in the area in size, equipment and quality of product. The Quid Corp. acquired a lea.se on the theatre from Dr. Swartz and a sublease on the property on which it is built. This was leased by Dr. Swartz from P. F. Hammons sr. of Beaumont, owner. J. D. McCain Opens Hi-Ho SPUR. TEX.— J. D. McCain, manager of the Palace and Spur theatres, has formally opened the new Hi-Ho Drive-In. BOXOFFICE May 3, 1952 sw 73
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I !|i # Vorierir Clubt Intcrnoliono
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TRADE FRBSS Cte^ \\ * tYONO ft UtVI
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RUTH I PICERNI RICHARO WEBB • •
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i Wishington I , BEN i lAMES I I Pu
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JOHNSTON SEES INDUSTRY DUE FOR NEW
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DP CITATION WON BY DAYTON TENT /ARI
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j ste&aca^ MAY REtEASE DEADLINE-U.S
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wing ii'me! HE'S GOING PLACES IN CO
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NCA HOLDS UNIQUE FORUM 150 Press Ex
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B FECIAL , e;/ice for xibitors.. TH
Page 21 and 22: Bfetiifeen the Sea and the Sierras
Page 23 and 24: In the Newsreels Movietone News, No
Page 25 and 26: n^RSi 11! Peak As A 1 T T i 1 D YOU
Page 27 and 28: YOOR P/CWRBS/ fg^^uT^^^ ^^tk ^ WITH
Page 29 and 30: The audience walked out! In the las
Page 31 and 32: CHESTER FRIEDMAN EDITOR HUGH E. FRA
Page 33 and 34: EYE APPEAL IN LOBBY DISPLAYS DOWN I
Page 35 and 36: ) Merchants Gel Proof That Theatres
Page 37 and 38: Brandt, Weisman Keep Trans-Lux Cont
Page 39 and 40: WB) B. B. Kreisler Heads Foreign Fi
Page 41 and 42: . . Morris . . Tent PHILADELPHIA Be
Page 43 and 44: . . Grand . . The WEST VIRGINIA At
Page 45 and 46: . . . Lewis outdoor rally arranged
Page 47 and 48: . . The B ALT I MORE Maryland MPTO
Page 49 and 50: t Hollywood NEWS AND VIEWS THE PROD
Page 51 and 52: . . . because . Appeal Jarrico Case
Page 53 and 54: . . . Dorothy . . Gibraltar . . M.
Page 55 and 56: . . . Nate . . . Mr. . . . Among .
Page 57 and 58: H 1 hamis, : the i ' I for \ monthl
Page 59 and 60: I Third Warner Meeting Convenes in
Page 61 and 62: Convention on Train Plans Under Way
Page 63 and 64: Film Industry Blood Bank Establishe
Page 65 and 66: 1,400-Seat Plaza Theatre Opens in M
Page 67 and 68: Premiere Carbine' Twice for Crowds
Page 69 and 70: I BOXOFnCE PEEN" YOUR LDQUARTERS T
Page 71: HARRY HART By pRED McLENDON and Al
Page 75 and 76: Tent 17 Distributes Tickets for Der
Page 77 and 78: . . . Corpus M. J. Mullin Receives
Page 79 and 80: 'Convertible' Theatre Started at Un
Page 81 and 82: NORTH CENTRAL ASS'N INVITES COOPERA
Page 83 and 84: . . Arden MILWAUKEE TTnivcrsal and
Page 85 and 86: . . Reno MINNEAPOLIS . . Four drive
Page 87 and 88: . . . Frank . . Roy . . Sam OMAHA
Page 89 and 90: 'HOW TO IMPROVE BUSINESS/ THEME OF
Page 91 and 92: . . Junior . . Bob . . . . Disney's
Page 93 and 94: I light . . Waller Norris Named Bul
Page 95 and 96: . . With he came here seven years a
Page 97 and 98: LYNN f*lem L. McCann, Lynn's younst
Page 99 and 100: . . State . . The . . Rubin . . Mrs
Page 101 and 102: Seek Formula for Maritimes Drive-In
Page 103 and 104: . . The Only Two Pictures Rejected
Page 106 and 107: profit picture! X-.^J," i i Just as
Page 108 and 109: Mq\% Any Other (Z^nlea/tUu Consider
Page 110 and 111: The Accent is on Comfort at the New
Page 112 and 113: LUXURY HOUSE • For Shopping Cente
Page 114 and 115: LUXURY HOUSE • For Shopping Cente
Page 116 and 117: USE SCREEN TO PROMOTE SALES Continu
Page 118 and 119: REFRESHMENT SERVICE Prominence of T
Page 120 and 121: REFRESHMENT SERVICE Research Progra
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MORE POP TO THE POUND Continued hor
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Like everybody else, he's kept an a
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REFRESHMENT SERVICE Check the Smoki
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REFRESHMENT SERVICE Many Theatres M
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HI AVE a motor directly to the carb
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The i^onara tu la tionS '9 to HARRY
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IT'S A PLEASURE TO PLAY A PART IN P
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32 The MODERN THEATRE SECTION
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These views 0/ production processes
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Anniversary of Harry Strong and the
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j MEMOIRS OF PROGRESS Continued fro
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j j PROJECTION AND SOUND Change You
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SNAPIJTB USERS CHECK YOUR OIL? Cont
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CHECK YOUR OIL? Continued from page
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A cleanup campaign must precede a g
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MANUAL OF PREVENTIVE MAINTENANCE Co
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^ Exhibitors Should Strive to Win G
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You Can't Buy A GOOD Rectifier for
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A Manual of Drive-In Design and Ope
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c e i t, BALLANTYNE'S Completely Pr
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DRAW CROWDS WITH FIREWORKS! DRIVE-I
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READERS' BUREAU For literature on p
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RCA'S Comprehensive As on adjunct t
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ARE YOU COVERED? An Insurance Execu
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Removable Film Trap Door P-894 Aids
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KROEHIER Easy ^'"'"^ "^ office! "l^
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PICTURES UNSTEADY 9 No. E-78L Remov
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J. Robert Hoff, president of the Th
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advance was | I The EXHIBITOR HAS H
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Good; REVIEW DIGEST Very Good; ' '
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Your projectors . . . your sound sy
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Boxoffice-May.03.1952

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