Boxoffice-May.03.1952
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REFRESHMENT<br />
SERVICE<br />
Check the Smoking Point<br />
ait<br />
thenewfMILtS<br />
CONTINUOUS CUSTARD MACHINE<br />
AND<br />
BATCH ICE CREAM FREEZER<br />
Mills All-ln-One<br />
With RefriKerated<br />
Sid* Cabintt<br />
Greatest capacity<br />
and convenience.<br />
Re><br />
frigerated cabinet<br />
holds two<br />
10 gallon cans.<br />
M!x is oulomatically<br />
fed to<br />
freezer as finished<br />
product is<br />
drown off.<br />
ILLS<br />
BIG YEAR 'ROUND PROFITS<br />
Soft ice creams, frozen custarcJs,<br />
frosted molts, and regular batch ice<br />
cream in all size packages are big,<br />
sure profit items.<br />
Act now to get your Mills All-<br />
Purpose Counter Freezer and assure<br />
yourself of steady, startling yearround<br />
profits.<br />
Write for free literature describing<br />
and illustrating the three models<br />
available and showing how sensational<br />
YOUR income can be.<br />
MILLS INDUSTRIES, Inc.<br />
4T40 Fullerlon Ave. • Chicago 39, III.<br />
FREEZERS<br />
RAISE YOUR POPCORN INCOME!<br />
More Sales and Profits with Lower Help and Handling Costs<br />
Keeps corn fresh and just rigbi under dampest conditions.<br />
Whether used by itself or as an auxiliary to your present equipment,<br />
Hollywood Servemaster proves a big extro money-maker. Even if you're<br />
entirely satisfied with your present popcorn income and methods, you<br />
OWE IT TO YOURSELF to learn how others have boosted their take<br />
greatly with very small investment. Keeps corn PERFECT at all times.<br />
• OverCounter Selling • Space-Saving and Handy<br />
• Large Capacity for Peaks • Beautifully Attractive<br />
Here Is Truly the Fastest, Most Profitable Way to SELL<br />
MORE and BETTER HOT, CRISP POPCORN! Investigate!<br />
Speedy operation. Big elevator worming well. Ample capacity<br />
for rush periods. Only one operator. Animated<br />
disploy simulates sight and sound of popping. Thermostot<br />
control. Brilliant lighting. Single loading equivalent to<br />
3b0 boxes. Start moking more money and happier customers<br />
today!<br />
WRITE NOW for this big profit story. Use FREE post card at<br />
page 60 or write direct to 114 W. ISth St., Kansas City, Mo.<br />
Of Popping Oils<br />
In considering the relative merits of<br />
coconut oil and peanut oil for popping<br />
corn, exliibitors and concessionaires may<br />
well consider not only the burning point<br />
of both, but more important, the smoke<br />
point.<br />
"The burning point of coconut oil is<br />
600°P and its smoke point is 350°F," according<br />
to J. A. Ryan, vice-president and sales<br />
manager of C. F. Simonin's Sons, Inc.<br />
FUMES ARE VOLATILE<br />
"The popping temperature used in most<br />
modern machines is between 470°F and<br />
500 °F. At these temperatures the fumes<br />
rising above coconut oil are very volatile<br />
and if they come in contact with a spark<br />
from a motor, for example, are likely to<br />
flash." According to Ryan, "this has been<br />
the cause of many fires in popcorn machines<br />
throughout the country, thus the<br />
danger is not from burning but rather<br />
from the flash of the rising fumes.<br />
"The smoke point of the peanut oil used<br />
in Popsit is about 460''F and the flash<br />
point is 654 °F. There is no danger, therefore,<br />
from flash fires when using peanut oil<br />
because the popping temperature is far<br />
below the flash point. While the burning<br />
point of coconut oil is 60O°P, the burning<br />
point of peanut oil is 725 °P.<br />
DON'T LEAVE CORN IN<br />
BOXES<br />
"It is true that coconut oil does not turn<br />
rancid. However, there is no danger of<br />
rancidity when using peanut oil in lobby<br />
popping operations where the corn is consumed<br />
within a day or so after it is popped.<br />
It is important, however, that popcorn<br />
should not be held overnight in these boxes,<br />
because the heat forces the flavor of the<br />
cardboard into the corn, causing a disagreeable<br />
flavor which is often attributed<br />
to rancidity, but it is merely the sulphite<br />
in the cardboard."<br />
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REFERENCE SECTION<br />
22 The MODERN THEATRE SECTION