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Boxoffice-May.03.1952

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REFRESHMENT<br />

SERVICE<br />

Check the Smoking Point<br />

ait<br />

thenewfMILtS<br />

CONTINUOUS CUSTARD MACHINE<br />

AND<br />

BATCH ICE CREAM FREEZER<br />

Mills All-ln-One<br />

With RefriKerated<br />

Sid* Cabintt<br />

Greatest capacity<br />

and convenience.<br />

Re><br />

frigerated cabinet<br />

holds two<br />

10 gallon cans.<br />

M!x is oulomatically<br />

fed to<br />

freezer as finished<br />

product is<br />

drown off.<br />

ILLS<br />

BIG YEAR 'ROUND PROFITS<br />

Soft ice creams, frozen custarcJs,<br />

frosted molts, and regular batch ice<br />

cream in all size packages are big,<br />

sure profit items.<br />

Act now to get your Mills All-<br />

Purpose Counter Freezer and assure<br />

yourself of steady, startling yearround<br />

profits.<br />

Write for free literature describing<br />

and illustrating the three models<br />

available and showing how sensational<br />

YOUR income can be.<br />

MILLS INDUSTRIES, Inc.<br />

4T40 Fullerlon Ave. • Chicago 39, III.<br />

FREEZERS<br />

RAISE YOUR POPCORN INCOME!<br />

More Sales and Profits with Lower Help and Handling Costs<br />

Keeps corn fresh and just rigbi under dampest conditions.<br />

Whether used by itself or as an auxiliary to your present equipment,<br />

Hollywood Servemaster proves a big extro money-maker. Even if you're<br />

entirely satisfied with your present popcorn income and methods, you<br />

OWE IT TO YOURSELF to learn how others have boosted their take<br />

greatly with very small investment. Keeps corn PERFECT at all times.<br />

• OverCounter Selling • Space-Saving and Handy<br />

• Large Capacity for Peaks • Beautifully Attractive<br />

Here Is Truly the Fastest, Most Profitable Way to SELL<br />

MORE and BETTER HOT, CRISP POPCORN! Investigate!<br />

Speedy operation. Big elevator worming well. Ample capacity<br />

for rush periods. Only one operator. Animated<br />

disploy simulates sight and sound of popping. Thermostot<br />

control. Brilliant lighting. Single loading equivalent to<br />

3b0 boxes. Start moking more money and happier customers<br />

today!<br />

WRITE NOW for this big profit story. Use FREE post card at<br />

page 60 or write direct to 114 W. ISth St., Kansas City, Mo.<br />

Of Popping Oils<br />

In considering the relative merits of<br />

coconut oil and peanut oil for popping<br />

corn, exliibitors and concessionaires may<br />

well consider not only the burning point<br />

of both, but more important, the smoke<br />

point.<br />

"The burning point of coconut oil is<br />

600°P and its smoke point is 350°F," according<br />

to J. A. Ryan, vice-president and sales<br />

manager of C. F. Simonin's Sons, Inc.<br />

FUMES ARE VOLATILE<br />

"The popping temperature used in most<br />

modern machines is between 470°F and<br />

500 °F. At these temperatures the fumes<br />

rising above coconut oil are very volatile<br />

and if they come in contact with a spark<br />

from a motor, for example, are likely to<br />

flash." According to Ryan, "this has been<br />

the cause of many fires in popcorn machines<br />

throughout the country, thus the<br />

danger is not from burning but rather<br />

from the flash of the rising fumes.<br />

"The smoke point of the peanut oil used<br />

in Popsit is about 460''F and the flash<br />

point is 654 °F. There is no danger, therefore,<br />

from flash fires when using peanut oil<br />

because the popping temperature is far<br />

below the flash point. While the burning<br />

point of coconut oil is 60O°P, the burning<br />

point of peanut oil is 725 °P.<br />

DON'T LEAVE CORN IN<br />

BOXES<br />

"It is true that coconut oil does not turn<br />

rancid. However, there is no danger of<br />

rancidity when using peanut oil in lobby<br />

popping operations where the corn is consumed<br />

within a day or so after it is popped.<br />

It is important, however, that popcorn<br />

should not be held overnight in these boxes,<br />

because the heat forces the flavor of the<br />

cardboard into the corn, causing a disagreeable<br />

flavor which is often attributed<br />

to rancidity, but it is merely the sulphite<br />

in the cardboard."<br />

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BUYER'S DIRECTORY a^^<br />

REFERENCE SECTION<br />

22 The MODERN THEATRE SECTION

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