Boxoffice-May.03.1952
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RCA'S<br />
Comprehensive<br />
As on adjunct to his series of articles on<br />
drive-in theatre design and construction Mr.<br />
Petersen will answer specific questions oddrcssed<br />
to Drive-ln Theatre Editor, the Modern<br />
Theatre, 825 Van Brunt Blvd., Kansas City, Mo.<br />
Plan is the answer<br />
to<br />
today's Parts and<br />
Repair problems<br />
EVERY PART REPLACEMENT, repair<br />
or overhaul need of your booth<br />
and accessory equipment, resultingjrom<br />
normal use, is covered by the RCA<br />
Comprehensive Parts and Repair<br />
Plan. With this all-inclusive coverage<br />
you are protected against manpower<br />
and parts shortages, high costs, repair<br />
delays, shutdowns. Check the advantages.<br />
Don't be without this valuable,<br />
low-cost, money-saving protection any<br />
longer.<br />
Even Expendable Items Provided<br />
You even get your entire requirements<br />
of many expendable items. Included<br />
are electron tubes for amplifiers and<br />
power supplies (including arc supply<br />
D-31<br />
with<br />
Koiled<br />
Kords<br />
Quality<br />
Economy<br />
Dependability<br />
DAWO<br />
145 North Erie St.<br />
rectifiers), all exciter lamps, oil, film<br />
cement, lens cleaner and tissues. Arc<br />
lamp carbons and incandescent projection<br />
lamps are excluded. Booth spares<br />
are maintained.<br />
Liberal Overhaul Provisions<br />
Even major overhauls of projector<br />
mechanisms, intermittent movements<br />
and arc supply MG sets are provided<br />
undertheRCACOMPREHENSlVEPARTS<br />
and REPAIR PLAN. In such cases the<br />
Plan covers all costs of factory or<br />
repair shop labor in<br />
addition to cost<br />
of parts. It also provides for leaner<br />
units without charge and for all shipping<br />
charges both ways.<br />
It costs so little to protect so much<br />
The advantages of<br />
RCA Service are yours<br />
at a cost so low, a few<br />
admissions daily pay<br />
for it. U"r/Vc /or complete<br />
injormatioiu<br />
RCA SERVICE COMPANY, INC,<br />
A RADIO CORPORATION ofAMERICA SUBSIDIARY<br />
CAMDEN. NEW JERSEY<br />
CORP.<br />
Toledo 2, Ohio<br />
THANK YOU<br />
Mr. Drive-in Exhibitor<br />
North, South, East and West for your many orders<br />
/oor recognition of wonderful S.O.S.<br />
values has our shop working overtime<br />
keeping pace with demands.<br />
Complete Projection & Sound Equipment from .... $1,595<br />
Underground Cable, 2 conductor, per 1,000 ft $70<br />
Tempered Masonite Marquee Letters<br />
4-inch 35c; 8-inch 50c; 10-inch 60c<br />
S. 0. S. CINEMA SUPPLY CORP.<br />
Dept. C, 602 W. 52 ST., N. Y. 19.<br />
Coble: SOSOUND<br />
/ cnn looking for a practical method of<br />
dust control in our drive-in theatre. Our<br />
drives and ramps are covered with crushed<br />
limestone, with a base of the heavy No. 3<br />
stone, and what is called "repair stone" as<br />
the surface. I know there are a number of<br />
methods, but from experience what is generally<br />
considered the best?<br />
You are correct in stating that "there<br />
are several methods of dustproofing<br />
drive-in theatres," but you are wrong in<br />
saying that there is a practical method<br />
of obtaining a dust free ramp area, except<br />
by spraying the area with an<br />
asphalt-bearing oil, which is applied hot<br />
and under pressure.<br />
It is true that there are many socalled<br />
"dust preventives" on the market,<br />
but each one of these products that<br />
has come to my attention has been<br />
some form of calcium chloride. Calcium<br />
chloride is usually applied in two coats,<br />
the first coat generally is distributed on<br />
the basis of one and one-half pounds<br />
per square yard of area, and the second<br />
coat is usually distributed on the basis<br />
of three-quarters of a pound per square<br />
yard of area. This type of treatment is<br />
helpful in the control of dust, but cannot<br />
be considered as a real cure for this<br />
dusting condition.<br />
Special Events Build Goodwill<br />
And Attendance for the<br />
Dickinson<br />
Drive-Ins<br />
Although the Dickinson outdoor theatres<br />
attract patrons with special events they<br />
maintain a consistent regular admission<br />
price. Fourth of July fireworks displays<br />
have proved worthwhile, but Bill Gable, district<br />
manager for the Kansas and Missouri<br />
theatres owned by Dickinson Theatres, Inc.,<br />
emphasized the fact that if a drive-in puts<br />
on a fireworks show it must really be good<br />
because people have learned to expect so<br />
much. Outdoor horse stunts and a Brahma<br />
bull act are typical of the special features<br />
offered by Dickinson on off nights, usually,<br />
Tuesday, Wednesday or Thursday. These<br />
are presented on a platform in front of<br />
the screen. Smaller acts have not been<br />
too successful.<br />
On the opening night each year, the<br />
theatres offer a prize of $10 to the oldest<br />
car or the car bringing the greatest number<br />
of people. Last year at Salina the winner<br />
brought 14 children.<br />
Special events build continued goodwill<br />
and attendance. Gable believes.<br />
62 The MODERN THEATHE SECTION
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