Boxoffice-May.03.1952
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1<br />
READERS' BUREAU For<br />
further information<br />
regarding products advertised or mentioned in this issue, use<br />
the postage-paid reply cards below.<br />
NEW EQUIPMENT and DEVELOPMENTS<br />
Briefed from the full description starting on page 66<br />
Key<br />
Number<br />
REMOVABLE FILM TRAP DOOR P-894<br />
The LiiVi'/zl Miu'liliic Winks lia:^ a new style, removable<br />
nim trap dix>r \^hk'li Incurpuiuies mniij' Impruvements tu aid the<br />
movement of film through the projector uiid to iicliU-ie better<br />
prujtctiun quality. The tissembly holds the fllra flat tis It<br />
Piisses over the aperture and yet is easy enough on the film<br />
(hat it causes a minimum of wear, passes patches with no<br />
difficulty and lessens uear on the Intermittent.<br />
CEMENT MAKES CARPET REPAIR EASY P-S95<br />
Qrlptex. a new rubber plastic compound manufactured by<br />
Adhesive Products Corp.. helps restore worn ur damaged carpets<br />
to original condition. BasUy applied, it adds to tbe<br />
carpet's strength and helps prevent sprouting ot tufts or<br />
fraying. It Is mothproof, too.<br />
NEW ORlVE-IN PROMOTION P-896<br />
To aid in building tiDotlwUl for drive-ins, Uanken Associates<br />
tune iinnounoed a new type promotion for outdoor theatres.<br />
It consists of a free gift pass for the family a few months<br />
after a baby is born. It Is good for one family admission<br />
plus one guest, wlUi children admitted free.<br />
ADJUSTABLE LIGHTS FOR DISPLAYS P-S97<br />
Adjustable light fixtures for spotiigliting lobby displays and<br />
signs, focusing light on decorative features or wall murals and<br />
for coneentrating attention upon tlic refreshment counter are<br />
offered by Swivelier Co.. Inc. All light units are available<br />
with the Shur-Mount w;Ul attjichment, a new method which<br />
assures a more positive and secure mount to aid in preventing<br />
cracked plaster.<br />
A NEW CANDY BAR P.S98<br />
Annabelle Candy Co. announces a new combination of popular<br />
ingredients fur iht-lr new bar, "Annabelle's Rocky Road." The<br />
all-weatlier confection features a center layer of milk chocolate<br />
and cashews. A bright silver foil keeps the bar fresh even on<br />
i-Nlri'mely hot days.<br />
CONCESSION SIGN DISPLAY KIT P-899<br />
The Glo-Ad Co. offers a new ADisplay kit to exhibitors for<br />
making merchandising signs for the concession or lobby. There<br />
are over 800 pieces of letters and numerals in the ten sheets<br />
of neoD red and saturne yellow stock. Ail letters and numerals<br />
may be removed, stored and reused.<br />
ELECTRIC VAPORIZER FOR INSECT CONTROL P-900<br />
For keeping flies and other Insects away from refreshment<br />
areas in theatres and out of concession buiidings at drive-ins.<br />
Key<br />
Number<br />
the lOrnco Products Co. has a vaporizer, holding tliree months<br />
supply of lindane, that Is repellent lu insects and kills those<br />
thai remain In its presence, 'llie "Kly-go" unit Is a cup and<br />
wall bracket, easily attached by means uf a hole In the lop<br />
of the bracket.<br />
RAINVISOR FOR DRIVE-IN THEATRES P.901<br />
An easily Installed shield to add (o the comfort of drtve-lii<br />
patrons on a rainy night Is now available for drbe-lna. Ttie<br />
visors are given to the patron upon entering and are easily<br />
detaciied when he leaves. With proper care the vlsurs can last<br />
for several seasons. Tlie Ralnvlsor Is made by the Thackeray Co.<br />
THREE-FLAVOR BEVERAGE DISPENSER P.902<br />
A three-Huvor soft drink dispenser for theatres has been<br />
placed on the niaiket by the I'erllck Itriiss Uo. under the trade<br />
name C^irbo-Ml.v dispenser. Perllck claims a uniform carbonated<br />
drink at all times. Three syrups can be dispensed from the<br />
unit at one time from three two-gallon syrup tanks. It Is<br />
offered In either an all stainless steel model or high baked,<br />
black enamel finish CJiblnet with stainless steel top.<br />
AN EFFECTIVE CARBON SAVER P-903<br />
tlieatremen have discovered the riiiUlps carbon saver to be a<br />
valuable time saver. It doesn't decrease light in the arc lamps<br />
and it lias no moving parts to adjust or rust. It Is made of<br />
heat-resisting, high carbon steel and saves the carbon jaws<br />
from heat.<br />
REFRIGERATED DISPENSER UNIT P.904<br />
An all-sleel refrigerated dispenser unit for the storage of<br />
meat is .innounced by (he Bastian-BIesslng Co. Hamburgers<br />
can be removed without undue stooping or reaching. The case<br />
is equipped with five sliding wire shelves.<br />
TAPE-RECORDINGS FOR DRIVE-INS P-905<br />
Pre-show and intermission musical programs for drive-ins<br />
are now available through the Empire Recording Co. Along<br />
with selling spot announcements to business firms, tliere are<br />
two types of shows offered. One includes western music.<br />
Intermission programs of organ music include announcements<br />
for boosting concession sales.<br />
HOT NUT ACTION DISPLAY P.906<br />
Continental l^lachlne Corp. has something entirely new for<br />
theatre refreshment stands in the form of an attractive and<br />
colorful Big Top Circus Nut action display unit. An electric<br />
bulb will heat up, causing a revolving of the elephant and<br />
oilier anlmala, ulth liulJe IIIUDlnatluii. Hulnl \ni> »' nuu<br />
arc limlrd ul lliv kiime time to a delicious guodntni^.<br />
AN ALL-PURPOSE VACUUM CLEAt«£R P-907<br />
.Miilll'l'lvaii I'luduci'., Inc., Intfoducet a n«« Vu-Bluncr<br />
ultli ilftucliabli- iMjutTlR-iid and wide selection of cleaning<br />
iiitachmetii^ fui ii^r III theatre cleaning. 'Ilie unit U parttcu<br />
lurly de^l^iii-il lur ekjiiikng Ijurd to gel to placet.<br />
STANDBY LIGHTS FOR THEATRES P-908<br />
A new Wau-timaj>ttr uulumntlc ilandby llghl ulth kI-us<br />
Jar rechargeable buttery and vUlbte bull flual hydrumeier 1><br />
otfered cililbltorK by Carpenter Mfg. Co. Clwlce uf fluodll^'hit<br />
or Healed beam lamp heads, and either cundulet cuiuitcliuit<br />
ur curd and plug ultachment fur avmlportable IniUllatlun<br />
ure offered.<br />
LITERATURE<br />
Briefed from tfic description on page 70 Kry<br />
Number<br />
DESCRIBES TRAFFIC COUNTERS<br />
L-14n<br />
A >Ingle-sheel describing Its truffle cuunlvr for dxlte-li)« U<br />
made available by the K-IIUI Blgnul Cu filo^y operalluii.<br />
uccurac> and -.tmple Iriiitallatlun arc umottg lUv frjturra lllui<br />
(ruled and explained In Uie foldt-r<br />
DRINK DISPENSING BROCHURE .L-1478<br />
Mighty Mldgei Mfg. Co. has publb)ii:tl a brochure fur<br />
exhibUors and conce^sslon stand operators, giving fuctt and<br />
figures on the Mighty Midget system. Methotb of uperutlun<br />
and illustrations tire Included.<br />
BULB-CHANGING PAMPHLET L-1479<br />
belalls on .sjh'cH lea lions and construction of the Lumld'.r<br />
Mfg. Co.'s bulb changer arc listed, along with lllustratlufi<br />
un how to ri'move and replace bulbs.<br />
SIGNS AND OZONE LAMP DESCRIBED L-14S0<br />
Two colorful, illustrated folders arc made aiullable by the<br />
Volgt Co. Une on both edge-lit and back-lK Illuminated hlgjii,<br />
manufactured by (he company. The UK uzone lamp (ulder<br />
explains the action of the lamp which slops odors and pre^enla<br />
mustiness in theatre interiors.<br />
BOOKLET ON NEW FREEZER L-1481<br />
The Swirly Mfg. Co.'s easy-to-operale ice cream freettr.<br />
the Swirly Top, is introduced to the theatre refreshment fli-ld<br />
by way of an 8-page booklet. Simplicity of cleaning, which<br />
requires only five minutes, and ease of operation are expUIntd.<br />
Advertising for Swirly Top cones, e
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