Boxoffice-May.03.1952

Removable Film Trap Door P-894
Aids Projection Quality
A new style, removable,
film trap door
\v h i c h incorporates
many improvements
to aid the movement
of film through the
projector and to
achieve better projection
quality, is now
available to theatres.
To give equal and
continuous pressure
on the film, the pads have been lengthened
to cover practically the entire length of the
door, and equalized tension is gained
through the centrally located conical compression
springs. The intermittent film
guide uses this same type of tension arrangement.
The pads and outer film guide
shoes are hardened for longer wear. Stop
studs on the door assure that the door will
remain at the proper distance from the film
tracks at all times when it is closed. The
new assembly, built by LaVezzi Machine
Works, holds the film flat and parallel as
it passes over the aperture and yet is easy
enough on the film that it causes a minimum
of wear, passes patches with no difficulty,
and lessens wear on the intermittent.
FOR MORE
INFORMATION
USE Readers'
Bureau Coupons, page 59
Adjustable Light
Spotlight Displays
J
I
w
Units
P-897
Display Kit for Theatre
Concession Signs
P-899
Cement Simplifies Repair P-895
Of Theatre Carpets
Worn or damaged carpets can now be
restored to original condition when I'epaired
with flexible Griptex, a new rubber
plastic compound manufactured by Adhesive
Products Corp.
Easily coated over the back surface of
carpet with brush, corn broom, spray gun
or paint roller, the cement offers a simple,
effective means of attaching new binding
and inserting patches after worn parts have
been cut aw-ay. Unsightly cigaret burns can
be scraped away and the damaged areas
retufted with the aid of Griptex. Griptex
adds to the life of theatre carpeting by
adding to the carpet's strength and preventing
sprouting of tufts or fraying. It
is mothproof, too.
Drive-In Promotion P-896
To Build Goodwill
Danken Associates have announced a
unique mail promotion for drive-in theatres.
It consists of a free gift pass for the
family a few months after a baby is born.
The pass entitles the famUy to one admission
plus one guest, with children admitted
free. The mailing is printed in an attractive
pink and blue baby design.
Modern, adjustable light fixtures in six
colors that blend with modern interiors
have been introduced by Swivelier Co., Inc.
These fixtures may be used for spotlighting
lobby displays and signs, focusing light
on decorative features or wall murals and
for concentrating attention upon the refreshment
counter.
The new Vogue-Lites for direct and indirect
lighting, feature two types of
sockets: the Wallite Swivel and the Swivomatic
Joint, variations of the patented
Swivelier socket. All cord-and-plug Vogue-
Lites are available with the Shur-Mount
wall attachment, a new method which assures
a more positive and secure mount
to aid in preventing cracked plaster.
A New Candy Bar P-898
For Concessions
Theatre owners have discovered a profitable
new candy bar to add to their refreshment
line in "Annabelle's Rocky Road." An
entirely new combination of popular ingredients
was used in the bar which features a
center layer of milk chocolate and cashews.
Bright red and silver foil wrap keeps the
bar fresh and delicious. It has also proved
to be an aU-weather bar, having been tested
on extremely hot days. The bar is made by
Annabelle Candy Co.