Boxoffice-May.03.1952

PICTURES
UNSTEADY
9
No. E-78L
Removable Film
Gate
If your intermittent is in good condition
and you are experiencing
trouble in picture steadiness — look
to your film gate. The New LaVezzi
Film Gate with its longer pads
and centrally located conical
compression springs exert just
the right tension to eliminate
unsteadiness— is gentler on the
film— and the
Intermittent. See
this gate at your dealer or write
for further information.
LaVezzi Machine Works
4635 W. LAKE ST., CHICAGO 44, ILL.
ADLER
CHANGEABLE LETTER DISPLAYS
ADLER GLASS-IN-FRAME DIS-
PLAYS — "REMOVA - PANEL"
FRAMES — "THIRD DIMEN-
SION" PLASTIC & CAST ALU-
MINUM LETTERS.
ADLER "SECTIONAD LOW COST
CHANGEABLE LETTER DISPLAYS
WRITE FOR FREE CATALOG
Adler Silhouette Letter Co.
302ia W. 36th ST., CHICAGO 32, ILL.
D-32
with
Straight
Cord
and
Jeweled
Down-Light
Quality
Economy
Dependability
DAWO CORP.
145 North Erie St. Toledo 2, Ohio
The following concerns have recently
filed copies of interesting descriptive literature
with the Modern Theatre Information
Bureau. Readers tvho wish copies may
obtain them promptly by using the Readers'
Bureau postcard in this issue of The Modern
Theatre.
L-1477 The K-Hill Signal Co. has published
a single-sheet describing its traffic
counter for drive-ins. Easy operation, accuracy
and simple installation are among
the features illustrated and explained in
the release. Counts are separated within
1 20th of a second which practically eliminates
cars overlapping, so one counter will
count both driveways.
L-1478—A BROCHURE describing drink dispensing
equipment manufactured by the
Mighty Midget Mfg. Co. is available for
exhibitors and concession stand operators.
The brochure gives facts and figures on
the Mighty Midget system. Features of
various dispensers are given, along with
methods of operation. Illustrations of some
of the units also are included.
L-1480 The Voigt Co. has issued two
colorful, illustrated folders. One features
illuminated theatre signs, both edge-lit and
back-lit, manufactured by the company.
The GE ozone lamp folder explains the
action of the lamp which banishes odors
and prevents mustiness in theatre interiors.
L-1481 The Swirly Mfg. Co.'s easy to
operate ice cream freezer, the Swirly Top.
recently introduced to the theatre refreshment
field, is given complete coverage in
an eight-page booklet issued by the company.
The simplicity of cleaning which
requires only five minutes, and ease of
operation is explained. A new operator,
under company training and supervision,
can be taught to run the unit in only five
minutes. Points of sale advertising and
newspaper mats featuring the Swirly Top
cones, equipment and supplies are also covered
in the informative booklet.
L-1482 — Gold
Medal Products Co.
has issued its 1952
concession supplies
and equipment catalog
and price list in a
69-page illustrated
booklet. Two new
items have been
added to the Gold
voltage
Medal line: The "Lottavolts"
booster and the new
38-hole, drip-proof vending tray. Another
added feature of this year's catalog is that
all items are listed in separate sections for
L-1479—As AN AID to theatre owners, the
•each type of concession item.
Lumidor Manufacturing Co. is distributing
a pamphlet describing its bulb changer.
Details on specifications and construction L-1483 "Orchids to the Ladies" is the
are listed, along with illustrations on how theme of a one-page folder by Flowers of
to remove and replace bulbs. The bulb Hawaii, Ltd. The giveaway promotion has
changer can be used on all popular fixtures
and fits all types of light bulbs. theatre patrons. Orders for orchids can
proved a successful goodwill builder among
be in quantities of from 100 to 100,000. A
card is all that needs to be filled out by
theatre operators to receive a price list and
free brochure on how to stage an orchid
promotion.
Keeping your theatre clean is the best
way to preserve it.
Let us put NEW LIFE
. /nfo your OLD CHAIRS
We have serviced hundreds of theatres and
welcome your inquiry. Our staff of trained repairmen
will put new life and new beauty into
your old theatre chairs without any interruption
to your daily show.
We rehabilitate or supply new cushions, replace
parts and reupholster any style or make
of theatre chairs. Make your seating problem
our problem.
MANUFACTURERS: Foam Rubber and Spring Cushions— Covers for Backs and Seats
DISTRIBUTORS: Upholstery Fabrics and General Seating Supplies
SERVICES OF: Periodic Inspection and Service— Installation— Rehabilitation
Write today; outline your needs.
'Better Your Theatie
and You Better
Your Boxotflce."
THEATRE SEAT SERVICE CO
160 HERMITAGE AVENUE NASHVILLE, TENNESSEE
70 The MODERN THEATRE SECTION