Boxoffice-May.03.1952

. . . D.
. . Garland
^^
OKLAHOMA CITY
T\T. Forrest Baker of the Ritz Theatre at
Tahhina is the grandfather of twins, born
to his daughter Martha, the wife of Dr. Paul
Lingenfelter of Clinton. Baker, who heads
the TB sanitarium at Talihina. received a
citation recently for his work on a paper
dealing with TB from the American Medical
Ass'n. He is giving a talk in Chicago at
the medical board meeting and at a Tulsa
medical meeting in the near future . . .
Henry L. Brunk. brother of Sam. who sells
for Paramount, opened his tent show at Boise
City April 30. Sam reported Monday (28)
that Henry called the preceding day to announce
the birth at Boise City of a baby son.
Henry will take his tent show- from Boise
City to Colorado, where it will stay until
Labor day.
John Rowley and Vic Jones of Rowley
United in Dallas were among the trade people
at the industry fishing party April 22. 23
at Lake Murray. Glen Thompson of the city
was chairman of the outing. Also in the
gang on hand were H. S. McMurry. Dumas,
Tex.: Delbert Cummings. Stratford. Tex.: Volney
Hamm. Lawton: Richard Thompson,
Oklahoma City. Cy Thompson and Dr. Forrest
Baker, both of Talihina: Wesley Hodges.
Weatherford: Waite Kerr. Surphur: C. L.
Lance. Ringling: Eb Walker. Lawton: H. B.
Lord, Moore: Ed and Ernest Crew, Waurika:
Lamont King, Marietta; Harry Lawrence,
Madill: Bill Jensen, Wewoka; Howard and
Fred Collier, Hartshorne: O. K. Kemp,
Poteau; Clint Applewhite, Carnegie; H. D.
Cox of Binger and Houston Burns, Apache.
Earl Snyder of Tulsa W'as a Row visitor
. . . Mr.
'
and Mrs. Glen Thompson have
ASTOR
PICIURES COMPHHY
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. . . L. D. Burns is
moved into a new home in Nichols hills, an
exclusive residential area
building a new drive-in at Grandfield and
Mr. and
expects to be operating by June 1 . . .
Mrs. L. B. Zimmerman of the Rex at Leedey
are back from a two-month stay in Arizona
V. Terry of Woodward and Clint
Applewhite of Carnegie are back from Hot
Springs, Ark., and the horse races . . Funeral
.
services for Ray Ru.'ss of Stillwater were held
recently. A longtime theatreman, he owned
the Camera at Stillwater until about a year
ago when he sold to Johnny and Ruby Jones,
Shawnee.
The Joneses recently remodeled the
hou.se and renamed the situation the Crest.
It is now operaing first run.
. . . Mrs.
Buddy Anthony bought the Aline Theatre
in Aline from James Henigman
Opal Gray of Chickasha has opened the
Squaw Drive-In at El Reno after purchasing
same and remodeling and renaming the
ozoner . Wilson of Shattuck will
open a new drive-in May 5 at Shattuck . . .
Ben Adams of the Palace in Sunray, Tex.,
also is opening a new outdoor theatre about
Amos Page of the Rogue in Matador.
May 15 . . .
Tex., will open his new drive-in on June
1 . . . C. H. "Buck" Weaver, chief barker of
Variety Tent 22, and wife went on the Texas
Special to the Variety International parley
in Las Vegas April 28. The Weavers drove
Friday (251 to Amarillo to catch the train.
En route they took Mrs. Weavers' father. Van
Keuren, to Lubbock, Tex., to visit kin while
they were away.
. . . Policemen
Jack Hull's black cocker won a gold trophy
in the Tulsa Kennel club's All-Breed dog
show Sunday (27>. Hull has a booking on
the Oklahoma City Filmrow
here want theatre love-making kept on the
screen, according to a news item in the Daily
Oklahoman, which stated that teenage patrons
in the Plaza Theatre were reprimanded
by police juvenile officers because they attempted
to outdo cinema stars in ardent love
scenes. Three couples were lectured for their
conduct in the show during the past weekend,
the article said. The teenagers were turned
over to their parents. George Grube, manager
of the situation, complained to police
about some couples who attended special matinees.
An officer went to observe, sat through
a performance, then ordered the teenagers to
report to the juvenile department.
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Henry Griffing, his wife and children,
Linda and Philip, returned from a trip to
Mexico City and Acapulco ... Ed Laird of
United Artists, Dallas, was here to find a
location for the UA booking and sales office
slated to open here soon. He said UA is taking
over the northern Oklahoma area previously
handled out of Kansas City, effective
May 17. Jack Emenhiser, UA salesman, is to
travel west Oklahoma and the Texas Panhandle,
according to Laird, who added that
another man, to be named, will cover the city
and eastern Oklahoma area . . . Bill Jones,
Sand Springs, and Eddie Jones, Tulsa, were
recent Row visitors.
C. J. "Jack" Zern, division manager for
Altec, was here for a week to open a branch
office at 706 West Grand. George LeBlanc
will be the manager with Oklahoma, Texas
and New Mexico comprising his territory. J.
A. Webster, who was with Altec in Kansas
City, is to travel LeBlanc's former territory,
central Oklahoma; Pat Transue will travel
western Oklahoma and P. J. Aubry eastern
Oklahoma.
Public Relations Is Based
On Art of Making Friends
ATLANTA — "The good old homespun philosophy
of making friends and keeping
friends" is the fundamental of good public
relations, A. E. Chadick, vice-president of the
Motion Picture Advertising Co. of New Orleans,
recently told exhibitors attending the
Motion Picture Theatre Owners and Operators
of Georgia convention at the Biltmore
hotel here.
"In a program for winning and holding
public goodwill, one should never mistake
publicity for good public or human relations,
or be deceived into a false sense of
security by repeated successes in the exploitation
field. To exploit is one thing. But to
have set up a good public relations campaign
is quite another."
"It is my opinion," Chadick said, "that the
theatre branch of the industry is the cornerstone
on which our industry public relations
must rest."
Good public relations, he said, is nothing
more nor less than good human relations.
When a man has a tendency to good human
relations, it just naturally follows that he
will establish good public relations in his
business.
"If the term 'public relations' is given the
right meaning, it seems simply a matter of
keeping your patrons contented with inviting
comfort, warmly received and appreciated,
pleasant atmosphere, and courteous treatment—where
he will want to come back
again and again.
"An understanding of basic human psychology
by a full knowledge of the fact that the
normal person is motivated by the same natural
impulses, feelings, desires, emotions, that
have always been reacted to; we should use
those same basic fundamentals in our modern
public relations job," Chadick said.
When YOU Need
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78 BOXOFFICE May 3, 1952