. . Meantime (With . ^oU^OAMd ^cfront By IVAN SPEAR DeMille Takes to Road, As Do New USO Units C. B. DeMille Touring Producer In the executive category among barnstorming filmites Is Cecil B. DeMille. the Paramount producer-director, who heads east Tuesday i6i, making four stopovers en route to address civic functions. In Chicago Friday (9i he will be guest speaker at a luncheon meeting of the Executives' club, organization of businessmen; in Des Moines Tuesday (13) he will meet exhibitors and the press and will .speak at a conclave at Iowa State college, and two days later is to address the Des Moines Dinner club; and. in New York, will appear at Carnegie hall Friday (23 1 to address the Presbyterian church assembly's sesquicentennial celebration. Additionally, two new Hollywood-assembled units, recruited under the auspices of USO-Camp Shows, will take off Monday (12 1 on tours of military bases to entertain Gi's at home and abroad. Since the USO-Camp Shows organization was reactivated early in 1951. 30 entertainment units have been dispatched to Korea and the Pacific area—an average of two units every three weeks. During World 'War II, troupers assembled by the outfit gave approximately 370.000 performances to a total GI audience of more than 190,000,000. MGM Tie With the Bard; To Do 'Julius Caesar' Costume spectacle, bedecked in color photography, looms large on MGM's planning schedule for the coming months on the basis of two properties just added to the agenda at the Culver City studio. Slated to begin filming this summer is "Julius Caesar." from the William Shakespeare play, on which John Houseman has been assigned the production reins. Dore Schary, Leo's head man, declared in announcing the project that of all the bard's works it is the "most excitingly filmable." Houseman, currently producing the Lana Turner starrer. "Tribute to a Bad Man," will immediately begin assembling a cast and director for the Shakespearean opus. Also up for film treatment under the MGM banner is "Prince Valiant." screen rights to which Sunday cartoon feature have been obtained from King Features. Keyed to the theme of romantic adventure, it is backgrounded in the days of King Arthur and his Knights of the Round Table. Leo's interest in costume drama is emphasized by a glance at the studio's backlog, which contains "Ivanhoe," a new screen version of Walter Scott's historical novel, which was produced in England by Pandro S. Berman, with Robert Taylor in the starring role, and "Scaramouche," a Stewart Granger topliner adapted from the Rafael Sabatini novel, produced by Carey Wilson. Both are in Technicolor. Still in its advanced-price engagements is "Quo Vadis." while currently before the cameras are "Prisoner of Zenda" and "Plymouth Adventure." Tyrone Po'wer Moves Over To U-I Lot for Picture . . . . As his first picture away from his home studio, 20th Century-Fox, during a teniu-e of more than 16 years with that company, Tyrone Power is moving his makeup kit over to Universal-International as the title-roler in "Mississippi Gambler," upcoming Technicolor entry which is slated for a June camera start Previously inked to co-star with Betty Hutton in "Topsy and Eva." biography of the Duncan Sisters, Ginger Rogers has been signed to headline two more pictures at Paramount Nancy Olson is John Wayne's . vis-a-vis . in "Jim McClain." now on location in Honolulu as an independent project being co-produced by Wayne and Robert Fellows for Warner release . . . MGM signed Vittorio Gassman. the young Italian actor, to a term ticket and cast him in "Sombrero," which will be produced in Mexico in Technicolor . . . Republic set Gene Evans and Mona Freeman for top spots in "Thunderbirds," film story of the national guard. Sol Lesser Prepares to Make Another Sea Adventure Film Having hit paydirt with the popular and profitable "Kon-Tiki." which was released by RKO Radio, Producer Sol Lesser has served notice of ^^•^k. m his continued and increasing interest in semidocumentary action adventures as subjects fWfJtf'Wf for theatrical distribution. His initialer in this category for 1952 will be "Red Sea Adventure," on which editing, narration, dubbing and scoring are now being rushed to completion under the supervision of Bill Park, Sol Lesser recently inked by the Lesser organization. The film is a documentary account of underwater explorations in the Red Sea Ijy Dr. Hans Hass. director of the Undersea Research Institute of Vaduz, Lichtenstein, and his wife Lotte. Distribution plans will be finalized within the next few weeks. Literary Sales Total Fair; Two Yarns Go to MGM Moderately brisk trading characterized the literary market, with a total of four sales recorded, two of the purchases being accounted for by MGM. Added to Leo's story stockpile were "Branded Woman," a short story of the early west by Hal G. Evarts, and "My Pal GETS MODERN SCREEN KEY Eileen Christy, whom Republic is grooming for stardom, receives the Modern Screen "Golden Key" as a start along the road to cinema fame. Eileen is flanked by one of her sponsors, John Russell (1), also a Republic contract player, and Dennis Day. The young actress is starring in Republic's " "I Dream of Jeannie the Light Brown Hair) Geechy," an original comedy by James Poe. The former, published in the Saturday Evening Post, will be produced by Sol Fielding; the latter, to be scripted by Jerry Davis, was added to Producer Henry Berman's docket . The remaining purchases fell within the independent category. A newly organized unit. Volcano Productions—in which Robert Angus and William Lewis are partners—picked up "Angels on Horseback," an original by Kitty Buhler dealing with the backwoods nursing setup of the U.S. public health service. And Fred Finklehoffe cleared the rights to Maxwell Anderson's stage play, "Anne of a Thousand Days," which he plans to produce in England, in Technicolor, this fall, with Rex Harrison and Lilli Palmer in the starring spots. Herman Cohen Promoted In Jack Broder Firm Promotion from within the ranks found Herman Cohen boosted to a vice-presidency in the Jack Broder Production organization. Also given executive producer status, Cohen will begin functioning in that capacity with "White Woman of the Lost Jungle," next on Broder's docket for Realart release. New megging assignments found Sidney Salkow inked by Pi-oducer Sam Katzman to pilot "Jack McCall, Desperado." for Columbia, and Joseph H. Lewis set by MGM to direct "Desperate Search" . Leo added "Ghost of a Chance." a musical comedy, to the productional slate of William Grady jr., while Stanley Rubin was handed the producing reins on "The Problem Is Love" at 20th Centm-y-Fox . . . Activity among the scriveners included the assignment of Houston Branch to prepare an original musical for Producer-Director Allan Dwan at Republic, while RKO Radio inked Richard Flournoy to polish the script of "A Likely Story." RKO Radio has sent Janis Carter on a 30-day swing of U.S. key cities in conjunction with openings of "The Halt Breed," Technicolor western in which she co-stars with Robert Young and Jack Buetel. _ II 28 BOXOFFICE May 3, 1952 I
The audience walked out! In the last few years, many people witnessed a miracle. Once doomed to lives as invalids, they walked out into lives of usefulness and activity— by the miracle of the "wonder drugs !" Wonderful as science's new drugs may be, one factor is still vital to their success. They must be used /'/; lime to be effective! That's why, when shipping drugs, serums, and vaccines to all parts of the country, the orders call for the worlds fastest shipping service— Air Express Air Express speed saves lives — and dollars, too. Whatever your business, you can profit from regular use of Air Express. Here's why: it's fastest — Air Express gets top priority of all commercial shipping services — gives the fastest, most complete door-to-door pickup and delivery service in all cities and principal towns at no extra cost. it's dependable — Air Express provides one-carrier responsibility all the way and gets a receipt upon delivery. it's profitable— Air Express service costs less than you think, gives you many profit-making opportunities. New parcel post regulations affect you? Call your local agent of Air Express Division, Railway Express Agency. GETS THERE FIRST BOXOFFICE May 3, 1952 29
- Page 1 and 2: I !|i # Vorierir Clubt Intcrnoliono
- Page 3 and 4: TRADE FRBSS Cte^ \\ * tYONO ft UtVI
- Page 5 and 6: RUTH I PICERNI RICHARO WEBB • •
- Page 7 and 8: i Wishington I , BEN i lAMES I I Pu
- Page 9 and 10: JOHNSTON SEES INDUSTRY DUE FOR NEW
- Page 11 and 12: DP CITATION WON BY DAYTON TENT /ARI
- Page 13 and 14: j ste&aca^ MAY REtEASE DEADLINE-U.S
- Page 15 and 16: wing ii'me! HE'S GOING PLACES IN CO
- Page 17 and 18: NCA HOLDS UNIQUE FORUM 150 Press Ex
- Page 19 and 20: B FECIAL , e;/ice for xibitors.. TH
- Page 21 and 22: Bfetiifeen the Sea and the Sierras
- Page 23 and 24: In the Newsreels Movietone News, No
- Page 25 and 26: n^RSi 11! Peak As A 1 T T i 1 D YOU
- Page 27: YOOR P/CWRBS/ fg^^uT^^^ ^^tk ^ WITH
- Page 31 and 32: CHESTER FRIEDMAN EDITOR HUGH E. FRA
- Page 33 and 34: EYE APPEAL IN LOBBY DISPLAYS DOWN I
- Page 35 and 36: ) Merchants Gel Proof That Theatres
- Page 37 and 38: Brandt, Weisman Keep Trans-Lux Cont
- Page 39 and 40: WB) B. B. Kreisler Heads Foreign Fi
- Page 41 and 42: . . Morris . . Tent PHILADELPHIA Be
- Page 43 and 44: . . Grand . . The WEST VIRGINIA At
- Page 45 and 46: . . . Lewis outdoor rally arranged
- Page 47 and 48: . . The B ALT I MORE Maryland MPTO
- Page 49 and 50: t Hollywood NEWS AND VIEWS THE PROD
- Page 51 and 52: . . . because . Appeal Jarrico Case
- Page 53 and 54: . . . Dorothy . . Gibraltar . . M.
- Page 55 and 56: . . . Nate . . . Mr. . . . Among .
- Page 57 and 58: H 1 hamis, : the i ' I for \ monthl
- Page 59 and 60: I Third Warner Meeting Convenes in
- Page 61 and 62: Convention on Train Plans Under Way
- Page 63 and 64: Film Industry Blood Bank Establishe
- Page 65 and 66: 1,400-Seat Plaza Theatre Opens in M
- Page 67 and 68: Premiere Carbine' Twice for Crowds
- Page 69 and 70: I BOXOFnCE PEEN" YOUR LDQUARTERS T
- Page 71 and 72: HARRY HART By pRED McLENDON and Al
- Page 73 and 74: U Hoblitzelle to Get Good Citizen H
- Page 75 and 76: Tent 17 Distributes Tickets for Der
- Page 77 and 78: . . . Corpus M. J. Mullin Receives
- Page 79 and 80:
'Convertible' Theatre Started at Un
- Page 81 and 82:
NORTH CENTRAL ASS'N INVITES COOPERA
- Page 83 and 84:
. . Arden MILWAUKEE TTnivcrsal and
- Page 85 and 86:
. . Reno MINNEAPOLIS . . Four drive
- Page 87 and 88:
. . . Frank . . Roy . . Sam OMAHA
- Page 89 and 90:
'HOW TO IMPROVE BUSINESS/ THEME OF
- Page 91 and 92:
. . Junior . . Bob . . . . Disney's
- Page 93 and 94:
I light . . Waller Norris Named Bul
- Page 95 and 96:
. . With he came here seven years a
- Page 97 and 98:
LYNN f*lem L. McCann, Lynn's younst
- Page 99 and 100:
. . State . . The . . Rubin . . Mrs
- Page 101 and 102:
Seek Formula for Maritimes Drive-In
- Page 103 and 104:
. . The Only Two Pictures Rejected
- Page 106 and 107:
profit picture! X-.^J," i i Just as
- Page 108 and 109:
Mq\% Any Other (Z^nlea/tUu Consider
- Page 110 and 111:
The Accent is on Comfort at the New
- Page 112 and 113:
LUXURY HOUSE • For Shopping Cente
- Page 114 and 115:
LUXURY HOUSE • For Shopping Cente
- Page 116 and 117:
USE SCREEN TO PROMOTE SALES Continu
- Page 118 and 119:
REFRESHMENT SERVICE Prominence of T
- Page 120 and 121:
REFRESHMENT SERVICE Research Progra
- Page 122 and 123:
MORE POP TO THE POUND Continued hor
- Page 124 and 125:
Like everybody else, he's kept an a
- Page 126 and 127:
REFRESHMENT SERVICE Check the Smoki
- Page 128 and 129:
REFRESHMENT SERVICE Many Theatres M
- Page 130 and 131:
HI AVE a motor directly to the carb
- Page 132 and 133:
The i^onara tu la tionS '9 to HARRY
- Page 134 and 135:
IT'S A PLEASURE TO PLAY A PART IN P
- Page 136 and 137:
32 The MODERN THEATRE SECTION
- Page 138 and 139:
These views 0/ production processes
- Page 140 and 141:
Anniversary of Harry Strong and the
- Page 142 and 143:
j MEMOIRS OF PROGRESS Continued fro
- Page 144 and 145:
j j PROJECTION AND SOUND Change You
- Page 146 and 147:
SNAPIJTB USERS CHECK YOUR OIL? Cont
- Page 148 and 149:
CHECK YOUR OIL? Continued from page
- Page 150 and 151:
A cleanup campaign must precede a g
- Page 152 and 153:
MANUAL OF PREVENTIVE MAINTENANCE Co
- Page 154 and 155:
^ Exhibitors Should Strive to Win G
- Page 156 and 157:
You Can't Buy A GOOD Rectifier for
- Page 158 and 159:
A Manual of Drive-In Design and Ope
- Page 160 and 161:
c e i t, BALLANTYNE'S Completely Pr
- Page 162 and 163:
DRAW CROWDS WITH FIREWORKS! DRIVE-I
- Page 164 and 165:
READERS' BUREAU For literature on p
- Page 166 and 167:
RCA'S Comprehensive As on adjunct t
- Page 168 and 169:
ARE YOU COVERED? An Insurance Execu
- Page 170 and 171:
Removable Film Trap Door P-894 Aids
- Page 172 and 173:
KROEHIER Easy ^'"'"^ "^ office! "l^
- Page 174 and 175:
PICTURES UNSTEADY 9 No. E-78L Remov
- Page 176 and 177:
J. Robert Hoff, president of the Th
- Page 178 and 179:
advance was | I The EXHIBITOR HAS H
- Page 180 and 181:
Good; REVIEW DIGEST Very Good; ' '
- Page 182 and 183:
.C. ! Unknown .CD. I Disc ' ' mymi
- Page 184 and 185:
I I Retreat, D. . FEATURE fe I I I
- Page 186 and 187:
' ' Mffuy 6-16.52 10-27-51 . . . '
- Page 188 and 189:
. . He's . . Carrying . . When . .
- Page 190:
Your projectors . . . your sound sy