Boxoffice-May.03.1952
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c e i t,<br />
BALLANTYNE'S<br />
Completely<br />
Prefabricated<br />
Screen Tower . .<br />
LOW COST ERECTION-Through complete assembly<br />
on ground . . . face up. Raised into position with<br />
tractor. No scaffolds needed.<br />
To meet oil the requirements of government limitation<br />
order M-4 Bollontyne offers o skillfully engineered, completely<br />
prefabricated screen tower for drive-in thcotres. All timber used in the Boycr prefabricated screen<br />
tower, distributed exclusively by Bollontyne, is Douglas Fir, select structural, as graded by the West<br />
Coost Bureau of Lumber, Grades and Inspection, or equal. The entire structure is anchored by 8<br />
concrete footings, cross braced for maximum strength, and designed to withstand o 3S-pound per<br />
square foot wind load. The entire screen areo and screen border is covered with shiplap for added<br />
strength and protection to the picture screen. A Transite screen facing over shlplop Insures flat<br />
picture surface. All members are pre-cut and drilled lor quick and easy assembly. Complete plans<br />
for erection are furnished. Shipped complete to your drive-in site on company truck. For low cost<br />
rigidity, durability, and easy erection you can't beat the Bollontyne Prefabricated screen tower.<br />
COMPLETE PACKAGED EQUIPMENT<br />
FOR DRIVE-IN THEATRES<br />
As the originotof of "packaged" equipment for<br />
drive-in thcotres, Bollantyne still offers the only complete<br />
package unit for ony size theatre. Included ore:<br />
In-o-car Speokers, Soundheads, Amplifiers (single or<br />
dual channel). Ramp control ponel. Projectors, Hi-Tilt<br />
Projector Bases, 16" Mogozines, Projector Changeovers,<br />
Arc Lamps, Rectifiers, Tungor Tubes, Lenses,<br />
Electric Rewind, Hand Rewind, Rewind Table, Film<br />
Cabinet, Aluminum Reels, Film Splicer, Reel End<br />
Alarms. And a completely prefabricated screen tower.<br />
Added to this is Bollontyne's offer of a loyout of the<br />
size drive-in you desire on your own piece of property,<br />
including entrances, exits, romp detail, projection and<br />
concession room plans, etc., free of charge. The job<br />
•f building your drive-in resolves itself to your securing<br />
o dirt man and a locol controctor to erect the<br />
projection and concession room building. Your problem<br />
is reduced to the simplest terms. Write for complete<br />
free detoils, cotologs, pictures, blue prints, and the<br />
name of your neorest Bollontyne dealer.<br />
uO\N YOU CAN BUllO A<br />
--' ^rt.re"'f ;or:se"f "-°o.uUrr:-.<br />
in builn9 yo"' including / ''f.!! etc ., so VO"<br />
"«• rs'^wetghts ond I"" Write<br />
^* f,Vct1ons.<br />
„ire s>ie5, we'9 yemmcnt restr<br />
con conform to 90^,<br />
todoy " ^ • • -<br />
SPEAKER STANDS<br />
and GUIDE LIGHT<br />
POSTS<br />
Fobricoted to Your Specifications<br />
from steel pipe or tubing.<br />
Material free from allocation.<br />
V/ire! Write! Phone!<br />
TELEPHONE THotcher 9243<br />
SONKEN-GALAMBA CORP.<br />
Riverview at Second Street<br />
Kansas City 18, Kansas<br />
THE<br />
BALLANTYNE'S<br />
Ballantyne's Dub'l Cone speaker is a revolutionary new<br />
development in drive-in theatre in-a-car speakers. It<br />
offers features never before found in any speaker, regardless<br />
of cost. In fact, Ballantyne brings you all<br />
of these features at a cost no greater than you pay<br />
for run-of-the-mill speakers on the market today. And<br />
the Dub'l-Cone speaker will outlast 3 to 1 any other<br />
speaker available.<br />
Again Ballantyne engineering brings to the drive-in<br />
theatre a product years ahead of the field in design,<br />
construction, and quality of reproduction. The Ballan*<br />
tyne Dub'l Cone offers all of the desirable features<br />
of a top quality speaker, plus advanced improvements<br />
which overcome practically all of the disadvantages of<br />
ordinary speakers.<br />
BALLANTYNE COMPANY<br />
1707-17 DAVENPORT ST., OMAHA, NEBRASKA, U.S.A.<br />
RE-CONE SPEAKERS<br />
and Have BETTER SOUND at BIG SAVINGS!<br />
WE SPECIALIZE in re-cone work. We rebuild any<br />
size, any make loudspeaker. Strictly quality parts<br />
and workmanship.<br />
WE GUARANTEE every job. We play-test every<br />
speaker before shipment and imprint our company<br />
name and test dote.<br />
WRITE NOW for our LOW PRICES on vorious sizes<br />
and all other detoils of our complete service.<br />
OR SEND TO US FOR FREE SERVICE one of your<br />
defective in-car speakers. The returned<br />
WEATHERPROOFED re-cone job will tell the<br />
rest itself. Act today! Hove better sound!<br />
WESTERN ELECTRONICS CO.<br />
6120 Wattiington Ave, Houston, Te^as<br />
Thh ii our ONLY address. .Contact us here.<br />
DRIVE-IN<br />
CONFERENCE<br />
Continued from page 53<br />
pointing out on other ads that they had<br />
followed that theme throughout the enlire<br />
campaign. It wa.s al-so suggested that<br />
in reopening the drive-in for the first engagement,<br />
exhibitors should give something<br />
extra to the children, and not forget the<br />
adults. This year they are giving the children<br />
comic books and balloons, and the<br />
adults a very nice plastic whiskbroom, properly<br />
marked that it came from the drive-in.<br />
A VARIETY OF ADVERTISING MEDIUMS<br />
He also said that in opening the drivein,<br />
they are using fireworks in the form of<br />
aerial bombs. Other advertising mediums<br />
were discussed and it was found that a<br />
drive-in theatre, whether in a large or<br />
small town, got very satisfactory results<br />
from mailing programs directly to the<br />
homes. Also, sound trucks with two, threesheet<br />
boards—one board telling of the price<br />
and policy, the other telling the current<br />
attraction—radio jingles, and spot announcements<br />
on the radio have been very<br />
successful. Your radio station can acquire<br />
this platter through its regular service and<br />
all you will have to pay for is the spots.<br />
Other promotions that have been proven<br />
valuable throughout the year are: "Get<br />
acquainted" passes, fireworks for all holidays,<br />
and anniversary parties with special<br />
favors celebrating the occasion.<br />
Allied President S. J. Goldberg explained<br />
to the group about the national campaign<br />
for drive-ins, which is being headed by Jack<br />
Braunagle of Commonwealth Theatres in<br />
Kansas City. He showed the 24-sheet, window<br />
cards and bumper strips that are<br />
available on an actual cost basis, and urged<br />
the drive-in owners to cooperate in participating<br />
in this campaign. It was decided<br />
that the drive-in owners would go back to<br />
see how many locations for 24-sheets they<br />
could secure and will notify the Association<br />
office so the 24-sheets can be ordered<br />
at one time.<br />
A NEW BUILDING CODE<br />
The Wisconsin Industrial Commission<br />
Building Code for Drive-ins was explained<br />
by Ben Marcus of Marcus Theatres. He<br />
mentioned that a lot of time and effort has<br />
been spent in preparing this code followed<br />
by a series of hearings. As of this writing,<br />
the code is presently on the desk of the<br />
commissioners for their signatures to be<br />
affixed: and after being publicized for 30<br />
days in the state paper, it will become law.<br />
(The proposed code was published on pages<br />
28-29, Modern Theatre, Feb. 2. 1952.)<br />
Marcus stated the purpose of this code<br />
was not to make things tougher for the<br />
legitimate drive-in, but it would eliminate<br />
undesirable drive-in structures and "flyby-night"<br />
operators who are unfair competition<br />
and give the theatre business a<br />
bad reputation. No part of this code will<br />
greatly bother the present drive-in operator,<br />
or any future construction. After the<br />
56 The MODERN THEATRE SECTION
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