Boxoffice-May.03.1952

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REFRESHMENT SERVICE Many Theatres Must File Their Concession Ceiling Prices With District OPS Theatres which sell certain types of food | in their concessions are covered by ceiling >, H SERVE MORE DRINKS BETTER, FASTER IN LESS SPACE AND MAKE MORE MONEY DOING IT! v^ y SELF-CONTAINED SYSTEMS FOR EVERY REQUIREMENT C«rb»n>c Diipcnter elftrt fou complctF « lint of ctrbenalon and b««*i«g« ditpcnsing tr>i*'ni d«iiqn«d for yowr profit. mix-moniTOR 5.fn-l DISPE>4SER HEAD*'^^'^ THAT'S RIGHT, F-l-V-E COMBINATIONS FROM THE SAME SELF-CLEANING FAUCET I . . Serve 97% ol all the drinks you now serve from new one Mix-Monitor laucet that gives . you sensational 5-in-l service master v/hile eliminating bottle problems, flat drinks and wasted counter space! There's a Mix-Monitor specially designed for your requirements, ready to produce higher carbonation than can be served from a bottle or any other dispenser. Available tor use as separate faucets, self-contained units or on remote systems employing ice or mechanical refrigeration. Use the handy coupon below to get full facts on how Mix-Monitor helps you make more profits faster through sale of better, less expensive soft drinks. Name Street City. . The NEW STREAMLINED DIXIE HOT DOG MACHINE America's Best Hot Dog Merchandiser at a price you can offord. MAIL THIS COUPON TODAY LA R B O N I steams both buns and hot dogs in 4 minutes. Bottom dog or bun con be served tirst. Easily turns out 500 sandwiches per hour. Lorge woter capacity eliminotes dry pan worry. Sliding doors assure speedy operation. Designed for 2 or 4 pon combination. Ideal also tor coneys and beefburgers. Made of stainless steel. I Gentlemen: Kindly send descriptive details covering your S : New Streamlined Dixie Hot Dog Machine. S Nome • : Address i C:B3 CANFIELD. -DISPENSER INC. OHIO I'd Mice to hear without obligation the complete MIX-MONITOR story State.. %ef\A coupon below for details ^- : Gorvis Mfg. Co., i ^ : 210 Court Ave., : £ Des Moines 9, Iowa S (Patent Pending) Price: $99.00 electric $94.00 gas price regulation No. 134 which was issued ' March 28 by the Office of Price Stabilization and became effective April 7. The regulation establishes ceiling prices for the sale of food items and beverages which were formerly controlled by CPR No. 11. Pi'ices are frozen at the highest level as of Feb. 3 through 9, 1952. The regulation does not apply to thea- : tres selling only candy bars, nuts, popcorn, i gum, potato chips, pretzels, packaged confections, cookies or crackers, ice cream cones, prepacked individual portions of ice cream, coffee, fruit juice or soft drinks 'Other than drinks containing ice cream). It also does not apply where food items or beverages are sold only by coin-operated machines. DRIVE-INS AFFECTED MOST Outdoor theatres selling hot dogs, fountain drinks made with ice cream and a variety of other items will be affected most by this regulation, but some indoor theatres may also come under the regulation. Frozen prices are subject to adjustment up to June 1 if a theatre, during its most recent four-month compliance period under CPR No. 11 was charging prices lower than those permitted by that regulation. Exhibitors may make their own adjustment if they apply it to all items. If adjustments are to be made on only a liimted number of items, application must be made to the nearest OPS district office for a form to be filed for this purpose. After June 1 no further changes may be made in ceiling prices un- specifically authorized by the OPS. less Special posters have been mailed to exhibitors by the OPS, and are to be filled in with the food items and beverages and their ceiling prices. These posters must be posted where they will be plainly seen. RECORDS MUST BE KEPT Ceiling price lists must be filed with the district OPS office, and exhibitors or concessionaires must keep all invoices and other records covering the cost and sales of items used to compute the food cost per dollar of sales for the base period and any compliance period under CPR No. 11, and all future records relating to prices, food costs and sales. If a drive-in theatre was not open during the week of Feb. 3, 1952, its ceilings are the highest prices charged during the last month of the most recent corresponding seasonal period. New establishments not in operation during the base period are to use the same ceilings as their nearest comparable establishment. Circuits must treat each theatre concession separately for the purposes of this regulation. 24 The MODERN THEATRE SECTION
Remodeled Concession Bar Attracts More Patrons and Profits Patrons of the Olympia Theatre are lured to buy more refreshments by the beautiful concession bar recently completed. The entire remodelinR job was handled by the B. F. Shearer Co., including the new and modern stair railing which was built in its own cabinet shop. A boldly designed Gulistan carpet was laid in the foyer and on the stairway, and Heywood-Wakefield Airflo loges and Encore regular chairs were installed. K /
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I !|i # Vorierir Clubt Intcrnoliono
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TRADE FRBSS Cte^ \\ * tYONO ft UtVI
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RUTH I PICERNI RICHARO WEBB • •
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i Wishington I , BEN i lAMES I I Pu
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JOHNSTON SEES INDUSTRY DUE FOR NEW
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DP CITATION WON BY DAYTON TENT /ARI
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j ste&aca^ MAY REtEASE DEADLINE-U.S
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wing ii'me! HE'S GOING PLACES IN CO
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NCA HOLDS UNIQUE FORUM 150 Press Ex
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B FECIAL , e;/ice for xibitors.. TH
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Bfetiifeen the Sea and the Sierras
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In the Newsreels Movietone News, No
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n^RSi 11! Peak As A 1 T T i 1 D YOU
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YOOR P/CWRBS/ fg^^uT^^^ ^^tk ^ WITH
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The audience walked out! In the las
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CHESTER FRIEDMAN EDITOR HUGH E. FRA
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EYE APPEAL IN LOBBY DISPLAYS DOWN I
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) Merchants Gel Proof That Theatres
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Brandt, Weisman Keep Trans-Lux Cont
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WB) B. B. Kreisler Heads Foreign Fi
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. . Morris . . Tent PHILADELPHIA Be
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. . Grand . . The WEST VIRGINIA At
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. . . Lewis outdoor rally arranged
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. . The B ALT I MORE Maryland MPTO
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t Hollywood NEWS AND VIEWS THE PROD
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. . . because . Appeal Jarrico Case
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. . . Dorothy . . Gibraltar . . M.
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. . . Nate . . . Mr. . . . Among .
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H 1 hamis, : the i ' I for \ monthl
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I Third Warner Meeting Convenes in
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Convention on Train Plans Under Way
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Film Industry Blood Bank Establishe
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1,400-Seat Plaza Theatre Opens in M
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Premiere Carbine' Twice for Crowds
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I BOXOFnCE PEEN" YOUR LDQUARTERS T
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HARRY HART By pRED McLENDON and Al
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U Hoblitzelle to Get Good Citizen H
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Tent 17 Distributes Tickets for Der
Page 77 and 78: . . . Corpus M. J. Mullin Receives
Page 79 and 80: 'Convertible' Theatre Started at Un
Page 81 and 82: NORTH CENTRAL ASS'N INVITES COOPERA
Page 83 and 84: . . Arden MILWAUKEE TTnivcrsal and
Page 85 and 86: . . Reno MINNEAPOLIS . . Four drive
Page 87 and 88: . . . Frank . . Roy . . Sam OMAHA
Page 89 and 90: 'HOW TO IMPROVE BUSINESS/ THEME OF
Page 91 and 92: . . Junior . . Bob . . . . Disney's
Page 93 and 94: I light . . Waller Norris Named Bul
Page 95 and 96: . . With he came here seven years a
Page 97 and 98: LYNN f*lem L. McCann, Lynn's younst
Page 99 and 100: . . State . . The . . Rubin . . Mrs
Page 101 and 102: Seek Formula for Maritimes Drive-In
Page 103 and 104: . . The Only Two Pictures Rejected
Page 106 and 107: profit picture! X-.^J," i i Just as
Page 108 and 109: Mq\% Any Other (Z^nlea/tUu Consider
Page 110 and 111: The Accent is on Comfort at the New
Page 112 and 113: LUXURY HOUSE • For Shopping Cente
Page 114 and 115: LUXURY HOUSE • For Shopping Cente
Page 116 and 117: USE SCREEN TO PROMOTE SALES Continu
Page 118 and 119: REFRESHMENT SERVICE Prominence of T
Page 120 and 121: REFRESHMENT SERVICE Research Progra
Page 122 and 123: MORE POP TO THE POUND Continued hor
Page 124 and 125: Like everybody else, he's kept an a
Page 126 and 127: REFRESHMENT SERVICE Check the Smoki
Page 130 and 131: HI AVE a motor directly to the carb
Page 132 and 133: The i^onara tu la tionS '9 to HARRY
Page 134 and 135: IT'S A PLEASURE TO PLAY A PART IN P
Page 136 and 137: 32 The MODERN THEATRE SECTION
Page 138 and 139: These views 0/ production processes
Page 140 and 141: Anniversary of Harry Strong and the
Page 142 and 143: j MEMOIRS OF PROGRESS Continued fro
Page 144 and 145: j j PROJECTION AND SOUND Change You
Page 146 and 147: SNAPIJTB USERS CHECK YOUR OIL? Cont
Page 148 and 149: CHECK YOUR OIL? Continued from page
Page 150 and 151: A cleanup campaign must precede a g
Page 152 and 153: MANUAL OF PREVENTIVE MAINTENANCE Co
Page 154 and 155: ^ Exhibitors Should Strive to Win G
Page 156 and 157: You Can't Buy A GOOD Rectifier for
Page 158 and 159: A Manual of Drive-In Design and Ope
Page 160 and 161: c e i t, BALLANTYNE'S Completely Pr
Page 162 and 163: DRAW CROWDS WITH FIREWORKS! DRIVE-I
Page 164 and 165: READERS' BUREAU For literature on p
Page 166 and 167: RCA'S Comprehensive As on adjunct t
Page 168 and 169: ARE YOU COVERED? An Insurance Execu
Page 170 and 171: Removable Film Trap Door P-894 Aids
Page 172 and 173: KROEHIER Easy ^'"'"^ "^ office! "l^
Page 174 and 175: PICTURES UNSTEADY 9 No. E-78L Remov
Page 176 and 177: J. Robert Hoff, president of the Th
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advance was | I The EXHIBITOR HAS H
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Good; REVIEW DIGEST Very Good; ' '
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.C. ! Unknown .CD. I Disc ' ' mymi
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I I Retreat, D. . FEATURE fe I I I
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' ' Mffuy 6-16.52 10-27-51 . . . '
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. . He's . . Carrying . . When . .
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Your projectors . . . your sound sy
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Boxoffice-May.03.1952

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