Boxoffice-May.03.1952
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
m<br />
Ohio Drive-In to Appeal<br />
Newspaper Ban on Ads<br />
URBANA. OHIO- Right Of a newspaper lo<br />
refuse to run advertisements was upheld by<br />
common pleas Judge David S. Porter in an<br />
action brought against the Urbana Daily<br />
Citizen by an official of the Skyhigh Drive-<br />
In near here.<br />
The decision will be appealed to the Supreme<br />
Court "if necessary." said the Skyhigh<br />
official. Judge Porter held that a newspaper<br />
"i.s not a business affected with the public<br />
interest in the same way as a railroad or<br />
other utility." He said the Citizen did not<br />
reject the drive-in's ad copy because of its<br />
content, but because it would injure the business<br />
of Champaign county's theatres, which<br />
also advertise in the Citizen. He upheld the<br />
legality of that policy.<br />
The Skyhigh is located in adjoining Clark<br />
In<br />
county between Urbana and Springfield.<br />
its injunction suit, the theatre firm claimed<br />
the Citizen's refusal to accept advertisements<br />
was "an lawful restraint of trade." It<br />
charged that the newspaper's ban on Skyhigh's<br />
ads was made because the theatre operated<br />
in competition with two theatres in<br />
Urbana and another drive-in outside Urbana<br />
but in Champaign county.<br />
The Skyhigh claimed many of its patrons<br />
reside in the area served by the Citizen.<br />
George A. Bratton Dies<br />
TOLEDO—George A. Bratton. 48. former<br />
manager of<br />
the LaFrance Theatre, Swanton,<br />
died in St. Vincent's hospital here. His wife,<br />
three daughters and mother survive.<br />
Paul Bunyan Contest Set<br />
For Hubbard Lake Airer<br />
HUBBARD LAKE, MICH.—Mr and Mrs.<br />
Lou Kramer, owners and operators of the<br />
Paul Bunyan Drive-In Theatre, formerly<br />
known as the Ski-View Drive-In, are beginning<br />
their fourth year of operation. The<br />
drive-in, located on the Kramer corner at<br />
the north end of Hubbard lake, was northeastern<br />
Michigan's first airer.<br />
This year the owners are conducting a Paul<br />
Bunyan tall story-writing contest for both<br />
children and adults. The stories must deal<br />
with Bunyan and his "sister," who, up until<br />
now, has been kept in the background. Some<br />
$100 in cash prizes will be awarded, plus merchandise<br />
and free pa.sses to the theatre.<br />
Judges will be newspaper, radio, busine.ssmen<br />
and educational leaders. Plans are in the<br />
making for a Paul Bunyan day at Hubbard<br />
Lake for some time in August. Also planned<br />
are a number of benefit shows.<br />
J. A. Ball Reopens Ozoner;<br />
Don Young Starts Gypsy<br />
BARDSTOWN, KY.—Two area drive-ins<br />
have been opened for the season. J. A. Ball,<br />
owner and manager, opened the Bel-Vista<br />
Drive-In near Springfield with no increase in<br />
adult admissions this year and children's<br />
prices 15 cents.<br />
The Gypsy Drive-In, a short distance north<br />
of Bardstown on Highway 31E, was reopened<br />
by Manager Donald Young. The theatre has<br />
three program changes weekly and several<br />
improvements are contemplated for the ozoner<br />
during the season. Young said.<br />
Detroit Keglers Winners<br />
Of Intercity Match<br />
CLEVELAND—The 1951-52<br />
bowling season<br />
ended disastrously for the Cleveland operators<br />
One-Sixty Bowling league when the annual<br />
match between the Cleveland 160 league<br />
and the Detroit Nightingales was won by the<br />
Motor city league.<br />
Ti-ailing by 291 pins lost at the April match<br />
held in Detroit, the Cleveland team lost another<br />
110 pins in the second and final match<br />
on April 15 for a total loss of 401 pins. This<br />
loss was attributed to the steady pounding<br />
by the Nightingales with a 1.048 game as a<br />
starter. This pace continued with 911, 952,<br />
922, 922 for a total of 4,825 pins. The games<br />
were featured by a total of 922, with 209 and<br />
223 games for Douville of Detroit, 943 and<br />
242 for Roy Thompson, 934 for Lindenthal,<br />
916 for Fouchey and 905 for G. Light.<br />
For the Cleveland team, Hutchins 213-938<br />
and Gehringer's 904 led the losing battle. The<br />
William Kramer trophy has now been won<br />
twice by each team. Next year's winner will<br />
keep the trophy permanently.<br />
Before the final session started, luncheon<br />
was .served by the women's committee composed<br />
of Mrs. R. Favor, Mrs. Earl Gehringer<br />
and Mrs. John Noonan. And after the games,<br />
dinner was served to 70 members, wives and<br />
guests at which time prizes were given out.<br />
A leather brief case was given to Larry<br />
Shafer, secretary of Cleveland's 160 Bowling<br />
league and the gutter-cup to Floyd Akins,<br />
secretary of the Detroit Nightingales.<br />
National Theatre Supply Co. team finished<br />
the 1951-52 sea.son in first place, with Oliver<br />
Theatre Supply, Cloverleaf and Suprex Carbon<br />
teams trailing.<br />
If It's Good Promotion<br />
someone<br />
BOXOFFICE<br />
will<br />
report it in . .<br />
if^<br />
"V.<br />
Fresh from the scenes of the activities each week come constani<br />
reports of merchandising of films Most of these are ideas "vou<br />
can use for your own promotion. All of them are interesting and<br />
most of them are profitable in other similar circumstances.<br />
Make<br />
full use of these practical ideas by practical showmen, many of<br />
whom you may know.<br />
Motion pictures lend themselves ideally to good advertising. The public interest is<br />
high.<br />
Capitalize on the interest that already exists and increase your attendance<br />
•with proved ideas.<br />
96 BOXOFFICE May 3, 1952
Change language