Boxoffice-May.03.1952

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SNAPIJTB USERS CHECK YOUR OIL? Continued from page 40 accumulate on any of these parts might cause an unintended interruption o) the light reaching the P.E. cell and set up unnecessary noise in your sound reproduction, or completely cut sound of/ in some cases. Watch your gears for wear and worn sprocket teeth. Keep bearings well oiled and see that shafts turn freely, replacing immediately worn shafts, gears, etc. A de- 1% 1 when you use t^^^' SUIMÎt SKAI*lilTI^ projection lenses Yes "MOVIES ARE BEHER" and they're "BETTER THAN EVER" if you use Super Snaplite f/1 .9 Projection Lenses. These superb lenses give you maximum light, maximum sharpness, and maximum contrast ...maximum viewing satisfaction for your patrons. True speed of f/1 .9 in every focal length up to 7 inches. Ask for Bulletins 207 and 209. '(a) 2 Franklin Avenue Brooklyn 11, New York "Vou Gef More Lighf wifh Super Snaplife" OIMMIKATIOK s/fS /NO/CAT/NO Here is an indicator for testing starwheel shafts to see if they are sprung. It should be set on the face of the sprocket and needle ride in "center" if shaft is "true." Can also be used to check end-play of sprocket. fective gear, shaft or coupling can cause plenty of trouble and may cause considerable damage to your projector drive. Check the Allen screws monthly, and tighten if necessary. Photo-electric cells are very delicate but will give long service with proper care. The efficiency of the cell decreases with age resulting in a gradual decrease in output volume and frequency response. Always replace cells before the quality of your sound is impaired. P.E. cells should always be firm in their sockets and contact should be firmly made when replacing with new cells. Correct voltage is of utmost importance at all times. 55 Different Ramp and Directional Signs to Choose From. All DAV/0 Signs ILLUMINATE Walkways and Driveways. FULL 5 DAWO CORP. D-37 4 145 North Erie St. Toledo 2, Ohio SU)>ERIOR GRIGGS CHAIRS COMFORT—the they're occupied! Comfort in minute Their Beauty sparkles! Superior construction gives years of service. WRITE FOR CATALOG GRIGGS EQlilP/VIE^T CO. Belton, Texas METHODS OF OILING The Brenkert, Simplex X-L and Motiograph mechanisms use automatic lubrication which assures a continuous shower of Center Frame W^y Conlinuoui ihower of oil $1 from Rotar\ Lubricator flowi^ through bearings and on gear teeth. Bearing it grooved over its full length To oil reservoir in base of projector mechmniim. Automatic Lubricaiion Film Sprocket 'I Stinger: oil flowing through bearings cannot get into film compartment be: cause of action of stinger. over gears, and flows through bearings, oil thoroughly oiling every part but no oil Continued on page 44 42 The MODERN THEATRE SECTION '^1
1^ LARGE THEATRES SMALL THEATRES ALL THESE ADVANTAGES • A REALLY BRIGHT, QUIET, FLICKERLESS LIGHT. • A SHARP EDGE FROM HEAD SPOT TO FLOOD. • REQUIRES NO HEAVY ROTATING EQUIP- MENT. SIMPLY PLUG INTO 110-VOLT OUTLET. • TRUE PORTABILITY. MOUNTED ON CAST- ERS. EASILY DISASSEMBLED FOR SHIPPING. • TWO ELEMENT VARIABLE FOCAL LENGTH OBJECTIVE LENS SYSTEM. SILVERED GLASS REFLECTOR. HORIZONTAL MASKING CON- TROL CAN BE ANGLED 45 DEGREES IN EACH DIRECTION. FAST OPERATING 6-SLIDE COLOR BOOMERANG. ji^^milii^ ARENAS AUDITORIUMS ICE SHOWS HOTELS NIGHT CLUBS SCHOOLS TROUPER HIGH INTENSITY ARC SPOTLIGHT Adjustable, self-regulating transformer In base. Automatic arc control. SÎ^M A trim of carbons burns 80 minutes. Available with slide projector attachment for projecting a clean, sharp, clearly defined picture even on largest screens. 11 • TROUPERETTE INCANDESCENT SPOTLIGHT for small theatres, hotels, night clubs, schools and colleges. Projects 6V4t times brighter head spots. Utilizes all the light through most of the spot sizes as contrasted to spotlights which vary spot size solely by irising, thus losing substantial light. THE STRONG ELECTRIC CORPORATION "The M'orlJ'i Largeit Manufacturer o/ Projtction Arc Ljmpi" 34 CITY PARK AVENUE TOLEDO 2, OHIO d ||j^^- CITY Ik tTATE- Please send free literature on the D Strong Trouper Arc Spotlight; Q Strong Trouperelte Incandescent Spotlight. BOXOFFICE :: May 3, 1952 43
Page 1 and 2:
I !|i # Vorierir Clubt Intcrnoliono
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TRADE FRBSS Cte^ \\ * tYONO ft UtVI
Page 5 and 6:
RUTH I PICERNI RICHARO WEBB • •
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i Wishington I , BEN i lAMES I I Pu
Page 9 and 10:
JOHNSTON SEES INDUSTRY DUE FOR NEW
Page 11 and 12:
DP CITATION WON BY DAYTON TENT /ARI
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j ste&aca^ MAY REtEASE DEADLINE-U.S
Page 15 and 16:
wing ii'me! HE'S GOING PLACES IN CO
Page 17 and 18:
NCA HOLDS UNIQUE FORUM 150 Press Ex
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B FECIAL , e;/ice for xibitors.. TH
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Bfetiifeen the Sea and the Sierras
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In the Newsreels Movietone News, No
Page 25 and 26:
n^RSi 11! Peak As A 1 T T i 1 D YOU
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YOOR P/CWRBS/ fg^ûT^^^ ^^tk ^ WITH
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The audience walked out! In the las
Page 31 and 32:
CHESTER FRIEDMAN EDITOR HUGH E. FRA
Page 33 and 34:
EYE APPEAL IN LOBBY DISPLAYS DOWN I
Page 35 and 36:
) Merchants Gel Proof That Theatres
Page 37 and 38:
Brandt, Weisman Keep Trans-Lux Cont
Page 39 and 40:
WB) B. B. Kreisler Heads Foreign Fi
Page 41 and 42:
. . Morris . . Tent PHILADELPHIA Be
Page 43 and 44:
. . Grand . . The WEST VIRGINIA At
Page 45 and 46:
. . . Lewis outdoor rally arranged
Page 47 and 48:
. . The B ALT I MORE Maryland MPTO
Page 49 and 50:
t Hollywood NEWS AND VIEWS THE PROD
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. . . because . Appeal Jarrico Case
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. . . Dorothy . . Gibraltar . . M.
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. . . Nate . . . Mr. . . . Among .
Page 57 and 58:
H 1 hamis, : the i ' I for \ monthl
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I Third Warner Meeting Convenes in
Page 61 and 62:
Convention on Train Plans Under Way
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Film Industry Blood Bank Establishe
Page 65 and 66:
1,400-Seat Plaza Theatre Opens in M
Page 67 and 68:
Premiere Carbine' Twice for Crowds
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I BOXOFnCE PEEN" YOUR LDQUARTERS T
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HARRY HART By pRED McLENDON and Al
Page 73 and 74:
U Hoblitzelle to Get Good Citizen H
Page 75 and 76:
Tent 17 Distributes Tickets for Der
Page 77 and 78:
. . . Corpus M. J. Mullin Receives
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'Convertible' Theatre Started at Un
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NORTH CENTRAL ASS'N INVITES COOPERA
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. . Arden MILWAUKEE TTnivcrsal and
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. . Reno MINNEAPOLIS . . Four drive
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. . . Frank . . Roy . . Sam OMAHA
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'HOW TO IMPROVE BUSINESS/ THEME OF
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. . Junior . . Bob . . . . Disney's
Page 93 and 94:
I light . . Waller Norris Named Bul
Page 95 and 96: . . With he came here seven years a
Page 97 and 98: LYNN f*lem L. McCann, Lynn's younst
Page 99 and 100: . . State . . The . . Rubin . . Mrs
Page 101 and 102: Seek Formula for Maritimes Drive-In
Page 103 and 104: . . The Only Two Pictures Rejected
Page 106 and 107: profit picture! X-.^J," i i Just as
Page 108 and 109: Mq\% Any Other (Z^nlea/tUu Consider
Page 110 and 111: The Accent is on Comfort at the New
Page 112 and 113: LUXURY HOUSE • For Shopping Cente
Page 114 and 115: LUXURY HOUSE • For Shopping Cente
Page 116 and 117: USE SCREEN TO PROMOTE SALES Continu
Page 118 and 119: REFRESHMENT SERVICE Prominence of T
Page 120 and 121: REFRESHMENT SERVICE Research Progra
Page 122 and 123: MORE POP TO THE POUND Continued hor
Page 124 and 125: Like everybody else, he's kept an a
Page 126 and 127: REFRESHMENT SERVICE Check the Smoki
Page 128 and 129: REFRESHMENT SERVICE Many Theatres M
Page 130 and 131: HI AVE a motor directly to the carb
Page 132 and 133: The iônara tu la tionS '9 to HARRY
Page 134 and 135: IT'S A PLEASURE TO PLAY A PART IN P
Page 136 and 137: 32 The MODERN THEATRE SECTION
Page 138 and 139: These views 0/ production processes
Page 140 and 141: Anniversary of Harry Strong and the
Page 142 and 143: j MEMOIRS OF PROGRESS Continued fro
Page 144 and 145: j j PROJECTION AND SOUND Change You
Page 148 and 149: CHECK YOUR OIL? Continued from page
Page 150 and 151: A cleanup campaign must precede a g
Page 152 and 153: MANUAL OF PREVENTIVE MAINTENANCE Co
Page 154 and 155: ^ Exhibitors Should Strive to Win G
Page 156 and 157: You Can't Buy A GOOD Rectifier for
Page 158 and 159: A Manual of Drive-In Design and Ope
Page 160 and 161: c e i t, BALLANTYNE'S Completely Pr
Page 162 and 163: DRAW CROWDS WITH FIREWORKS! DRIVE-I
Page 164 and 165: READERS' BUREAU For literature on p
Page 166 and 167: RCA'S Comprehensive As on adjunct t
Page 168 and 169: ARE YOU COVERED? An Insurance Execu
Page 170 and 171: Removable Film Trap Door P-894 Aids
Page 172 and 173: KROEHIER Easy ^'"'"^ "^ office! "l^
Page 174 and 175: PICTURES UNSTEADY 9 No. E-78L Remov
Page 176 and 177: J. Robert Hoff, president of the Th
Page 178 and 179: advance was | I The EXHIBITOR HAS H
Page 180 and 181: Good; REVIEW DIGEST Very Good; ' '
Page 182 and 183: .C. ! Unknown .CD. I Disc ' ' mymi
Page 184 and 185: I I Retreat, D. . FEATURE fe I I I
Page 186 and 187: ' ' Mffuy 6-16.52 10-27-51 . . . '
Page 188 and 189: . . He's . . Carrying . . When . .
Page 190: Your projectors . . . your sound sy
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Boxoffice-May.03.1952

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