Boxoffice-May.03.1952

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IT'S A PLEASURE TO PLAY A PART IN PRODUCING THE PRODUCTS OF SUCH AN OUTSTANDING LEADER IN THE THEATRE EQUIPMENT INDUSTRY Toledo Metal Spinning & Manufacturing 1819 Clinton Street, TOLEDO, OHIO ••^^^ '"'^'^ ^="1 '~"'1 ^^^ f^^l P^=1 f'^^=1 f^=1 P''^*^ F= our (ÔmpOi*>in
name of "Suprex," spelled the doom of the AC lamp. The Strong Mogul, employing these new "Suprex" DC high intensity carbons, was developed the same year. It projected a The Strong Mogul Suprex 60-ampere projection lamp was developed in 1933. It delivers nearly fwice as much light as the old AC lamp, and the operating costs ore not much higher. tremendous volume of light at relatively low operating cost and required very little attention by the projectionist. This lamp, burning the "Suprex" positive carbon at 60 amperes, delivered nearly twice as much light as the AC and the operating costs were not a great deal higher. The engineering and development of projection arc lamps has not been limited only to improvement in the arc or the light source itself, but of equal importance have been improvements in the optical system, which in modern projection arcs comprises a curved glass reflector. It is BASED ON EARLY INVENTION interesting to note that the invention or the development of curved glass reflectors, like the arc itself, dates back many years, for it was in 1874 that Mangin developed a curved glass with a silvered surface to effectively utUize the principle of gathering the light from an incandescent source and redirecting this light most effectively. Since the optics are a major factor in attaining the high efficiency in modern projection arc lamps. Strong Electric in 1935 established its own optical department where the correct curvatures and designs could be mathematically computed and the various steps in the actual manufacture of the reflector held under direct observation and control. For six months we wrestled with molds and furnace temperatures carrying out a barrel of Ria.ss a day before we had the necessary know-how of the intricate and involved processes attendant to the production of these precision items. For two years we were throwing away 90 per cent of the reflectors we produced, for we were determined to sell nothins that we felt was short of perfection. The Strong operation includes everything from the actual forming of the glass blanks through the various steps of grinding, polishing, silvering and final inspection. A RECTIFIER FOR EACH LAMP Fi-om the very beginning of our development work on reflector arc lamps, it was apparent that stable and efficient operation of the arc was dependent directly on the characteristics of the electrical power supply which fed that arc. Through the years, as each new lamp was developed by Strong Electric, we designed a companion rectifier with load characteristics specially engineered to match that particular arc. Strong Rectifier The trend to fairly large screen projection of 16mm educational film was at that time indicating a need for a greater volume of light than it was possible to get from incandescent sources. One day the entertaiimient at the luncheon club was the showing of some travel pictures of one of the members. If we hadn't had the running commentary by the camera enthusiast, we'd not have known the locale of the shots, so poor was the lighting. I considered what an arc lamp could have done for such 16mm usage. The most logical solution seemed to be that of building a miniature high intensity reflector lamp, that is, a conventional high intensity lamp reduced to a size in proportion to the small 16mm projectors. The amount of power available obviously was limited to that from a convenience outlet. An optical system Continued on page 34 30iA uerdaru Congratulations and Best Wishes to Strong Electric Corp. GENERAL ETCHING and MFG. CO. Manufacturers of Etched and Lithographed Metal Products NAME PLATES • DIALS and SCALES PANELS • SPECIALTIES 3070-3082 W. GRAND AVENUE CHICAGO 22, ILLINOIS AT THE ATLAS ELECTROTYPE CORPORATION FOURTH FLOOR FACTORIES BUILDING MAin 7453 MAin 1600 TOLEDO 2, OHIO LEAD, TENAPIATE AND WAX MOLDS NICKEL AND COPPER DEPOSITS WAXLINES • STEREOS • MATS Congratulations to Strong Electric! ^teel SUPPLY COMPANY I v [cinuPacturer 6 STEEL AND WIRE ROPE FOR FACTORY AND CONTRACTORS' USE General Office and Warehouse, 3950 Detroit Ave. • P. 0. Box 396 TOLEDO 1, OHIO CONGRATULATIONS, HARRY STRONG, on Your 30th Anniversary! We are proud of our Association with STRONG ELECTRIC CORP. during the past 26 yeors CINEMA SUPPLY CORP. S.O.S. 602 W. 52nd Street New York 19, N. Y. BOXOFFICE :: May 3, 1952 31
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I !|i # Vorierir Clubt Intcrnoliono
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TRADE FRBSS Cte^ \\ * tYONO ft UtVI
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RUTH I PICERNI RICHARO WEBB • •
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i Wishington I , BEN i lAMES I I Pu
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JOHNSTON SEES INDUSTRY DUE FOR NEW
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DP CITATION WON BY DAYTON TENT /ARI
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j ste&aca^ MAY REtEASE DEADLINE-U.S
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wing ii'me! HE'S GOING PLACES IN CO
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NCA HOLDS UNIQUE FORUM 150 Press Ex
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B FECIAL , e;/ice for xibitors.. TH
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Bfetiifeen the Sea and the Sierras
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In the Newsreels Movietone News, No
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n^RSi 11! Peak As A 1 T T i 1 D YOU
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YOOR P/CWRBS/ fg^ûT^^^ ^^tk ^ WITH
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The audience walked out! In the las
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CHESTER FRIEDMAN EDITOR HUGH E. FRA
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EYE APPEAL IN LOBBY DISPLAYS DOWN I
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) Merchants Gel Proof That Theatres
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Brandt, Weisman Keep Trans-Lux Cont
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WB) B. B. Kreisler Heads Foreign Fi
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. . Morris . . Tent PHILADELPHIA Be
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. . Grand . . The WEST VIRGINIA At
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. . . Lewis outdoor rally arranged
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. . The B ALT I MORE Maryland MPTO
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t Hollywood NEWS AND VIEWS THE PROD
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. . . because . Appeal Jarrico Case
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. . . Dorothy . . Gibraltar . . M.
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. . . Nate . . . Mr. . . . Among .
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H 1 hamis, : the i ' I for \ monthl
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I Third Warner Meeting Convenes in
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Convention on Train Plans Under Way
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Film Industry Blood Bank Establishe
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1,400-Seat Plaza Theatre Opens in M
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Premiere Carbine' Twice for Crowds
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I BOXOFnCE PEEN" YOUR LDQUARTERS T
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HARRY HART By pRED McLENDON and Al
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U Hoblitzelle to Get Good Citizen H
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Tent 17 Distributes Tickets for Der
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. . . Corpus M. J. Mullin Receives
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'Convertible' Theatre Started at Un
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NORTH CENTRAL ASS'N INVITES COOPERA
Page 83 and 84: . . Arden MILWAUKEE TTnivcrsal and
Page 85 and 86: . . Reno MINNEAPOLIS . . Four drive
Page 87 and 88: . . . Frank . . Roy . . Sam OMAHA
Page 89 and 90: 'HOW TO IMPROVE BUSINESS/ THEME OF
Page 91 and 92: . . Junior . . Bob . . . . Disney's
Page 93 and 94: I light . . Waller Norris Named Bul
Page 95 and 96: . . With he came here seven years a
Page 97 and 98: LYNN f*lem L. McCann, Lynn's younst
Page 99 and 100: . . State . . The . . Rubin . . Mrs
Page 101 and 102: Seek Formula for Maritimes Drive-In
Page 103 and 104: . . The Only Two Pictures Rejected
Page 106 and 107: profit picture! X-.^J," i i Just as
Page 108 and 109: Mq\% Any Other (Z^nlea/tUu Consider
Page 110 and 111: The Accent is on Comfort at the New
Page 112 and 113: LUXURY HOUSE • For Shopping Cente
Page 114 and 115: LUXURY HOUSE • For Shopping Cente
Page 116 and 117: USE SCREEN TO PROMOTE SALES Continu
Page 118 and 119: REFRESHMENT SERVICE Prominence of T
Page 120 and 121: REFRESHMENT SERVICE Research Progra
Page 122 and 123: MORE POP TO THE POUND Continued hor
Page 124 and 125: Like everybody else, he's kept an a
Page 126 and 127: REFRESHMENT SERVICE Check the Smoki
Page 128 and 129: REFRESHMENT SERVICE Many Theatres M
Page 130 and 131: HI AVE a motor directly to the carb
Page 132 and 133: The iônara tu la tionS '9 to HARRY
Page 136 and 137: 32 The MODERN THEATRE SECTION
Page 138 and 139: These views 0/ production processes
Page 140 and 141: Anniversary of Harry Strong and the
Page 142 and 143: j MEMOIRS OF PROGRESS Continued fro
Page 144 and 145: j j PROJECTION AND SOUND Change You
Page 146 and 147: SNAPIJTB USERS CHECK YOUR OIL? Cont
Page 148 and 149: CHECK YOUR OIL? Continued from page
Page 150 and 151: A cleanup campaign must precede a g
Page 152 and 153: MANUAL OF PREVENTIVE MAINTENANCE Co
Page 154 and 155: ^ Exhibitors Should Strive to Win G
Page 156 and 157: You Can't Buy A GOOD Rectifier for
Page 158 and 159: A Manual of Drive-In Design and Ope
Page 160 and 161: c e i t, BALLANTYNE'S Completely Pr
Page 162 and 163: DRAW CROWDS WITH FIREWORKS! DRIVE-I
Page 164 and 165: READERS' BUREAU For literature on p
Page 166 and 167: RCA'S Comprehensive As on adjunct t
Page 168 and 169: ARE YOU COVERED? An Insurance Execu
Page 170 and 171: Removable Film Trap Door P-894 Aids
Page 172 and 173: KROEHIER Easy ^'"'"^ "^ office! "l^
Page 174 and 175: PICTURES UNSTEADY 9 No. E-78L Remov
Page 176 and 177: J. Robert Hoff, president of the Th
Page 178 and 179: advance was | I The EXHIBITOR HAS H
Page 180 and 181: Good; REVIEW DIGEST Very Good; ' '
Page 182 and 183: .C. ! Unknown .CD. I Disc ' ' mymi
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I I Retreat, D. . FEATURE fe I I I
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' ' Mffuy 6-16.52 10-27-51 . . . '
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. . He's . . Carrying . . When . .
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Your projectors . . . your sound sy
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Boxoffice-May.03.1952

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