Boxoffice-May.03.1952

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advance was | I The EXHIBITOR HAS HIS SAY (Continued from preceding page) Here Comes the Groom iPara) — Bing Crosby. Jane Wynian, Alexis Smitli. I think this is the best Crosby picture I ever played. So much human interest, such nice, clean comedy, such simple effective music. You could hear a pin drop when Anna Maria Alberghetti. as the blind giil. sang her solo. Comments: the very best. Played Sun.. Mon. —Leo W. Smith, Elk Theatre. Elkton. S. D. Party Smarty iPara)—Noveltoon cartoon was enjoyed by all. Played Sun.. Mon. Weather: Rain.—Pearce Parkhurst. Lansing Drivein Theatre, Lansing. Mich. Family patronage. Peking Express iPara)—Joseph Cotten. Corinne Calvet. Edmund Gwenn. A total loss from start to finish. Too high rental, poor plot, and a preach-preach story that was a waste of time and money. Played Tiies.. Wed. Weather: Fair.—Ken Christian.son. Roxy Theatre. Washburn. N. D. Small town trade. Rhubarb (Para>—Ray Milland. Jan Sterling. Gene Lockhart. A dandy comedy and certainly out of the ordinary. It's got the talking mule picture beat a mile. Played Wed., Thurs. Weather: Fair.— Bill Leonard, Leonard Theatre. Cedar Vale. Kas. Small town and rural trade. RKO RADIO Dynamite Pass (RKO>—Tim Holt. Lynne Roberts. Regis Toomey. Tim Holt and Richard Martin do all right here. Tim plays it straight and his popularity has held here for a long time. Played Sat. Weather: Good. Audrey Thompson. Ozark Theatre. Hardy. Ark. Small town and rural trade. Tarzan and the Amazons —James Stewart. Marlene Dietrich. Glynis Johns. Wow. what a headache this gave us. We were forced to pull the picture after the first day. Cartoons Pull Saturday Night Crowds PVERY SATURDAY NIGHT is "Cartoon Circus" night—along with the regular feature. We advertise this special program on the monthly calendars and it has really helped to boost attendance. Rain or shine the crowd is always good on "Circus" night.—J. D. Wilbanks, Wagon Wheel Fly-In Drlve-In Theatre, Spearman, Tex. Small town patronage. and substitute a Gary Cooper, somewhat aged: "You're in the Navy Now." James Stewart, always popular with our patrons, did a nose-dive with us. although his acting ability was above par in this picture, and Miss Dietrich did justice to the minor part she played in it. The action was nil in the entire picture. If you operate an arty house, this might go over with your patrons, but our rough-and-ready customers would have nothing to do with it. We tried to play this on our best time—Sun.. Mon.. Tues. The weather was a typical rainy spell for this time of year.—Roy D. Tidwell. Roxy Theatre. Barnsdall. Okla. Small town and oil field trade. People Will Talk (20th-Fox)—Cary Grant. Jeanne Crain. Finlay Currie. We were afraid of this picture but it did good business here for these times. The picture was praised by parents, young adults and children. One does get surprised in this business. Played Sun., Mon.—Earl and Olive London, State Theatre, Olivet, Mich. Small town, rural, college trade. Rawhide (20th-Fox)—Tyrone Power. Susan Hayward, Hugh Marlowe. cooky this Marlowe can be! What a tough We had just finished playing "The Return of the Texan." where Marlowe played the part of the country doc to perfection. Then to see this fellow play the part as the leader of as tough a gang of cutthroats as ever graced the .screen, calls for some acting—and I don't mean maybe —but Hugh Marlowe did just this to the queen's taste. Tyrone Power played his usual smooth part to perfection, while Susan Hayward 1 what a gal ! ) played the part of Power's make-believe wife to the hilt. We played this superwestern somewhat late but did a fine Fri. -Sat. business. If your crowd likes 'em rough (and ours does), play this fine picture, by all means. Fox sold this picture to us right.—Roy D. Tidwell. -Roxy Theatre. Barnsdall. Okla. Small town, oil field trade. Return of Frank James, The (20th-Fox)— Reissue. Gene Tierney, Henry Fonda, Jackie Cooper. Last week we had "Jesse James" and this week "The Return of Frank James," with two cartoons and a serial. Business was about average for Saturday, though. I didn't see anything extra in the picture, either, although I must admit it held suspense. Played Saturday. Weather: Fair.—Herman Perkins jr.. Alpha Theatre, Catonsville, Md. General patronage. Return of Frank James (20th-Fox)—Reissue. Gene Tierney, Henry Fonda, Jackie Cooper. Yep, this was another lulu! Once again business was above average, once again it w'as a wonderful show, and once again both the customers and the boxoffice were happy. Small-towners, grab tlwse reissues and make some dough. Even a blizzard Saturday night didn't keep 'em away. Played Fri.. Sat. Weather: Snow.—Carl F. Neitzel. Juno Theatre. Juneau. Wis. Small town, rural trade. UNITED ARTISTS \ Iroquois Trail (UA) —George Montgomery, Brenda Marshall. Glenn Langan. Tliis Indian thriller simply did not take here—maybe I ran it on the wrong day of the week. Maybe my patrons don't like so much blood spilling. Whether the picture, the title, or the actors kept them away, I'll never know. It wasn't the weather 'cause that was fine. The print was good! Played Wed., Thurs. Weather: Fine and mild.—I. Roche, Veil and Vernon theatres, Cottondale and Vernon, Fla. Small town and rural trade. Mickey (UAl—Lois Butler. Bill Goodwin, Irene Hervey. This is a darling picture, and 1 although somewhat old, is still lovely enter- , tainment which you should be proud to play on your screen. Played Wed., Thurs.-Har- , land Rankin. Plaza Theatre, Tilbury, Ont. General patronage. UNIVERSAL-INTERNATIONAL Bend of the River lU-I) —James Stewart,, Arthur Kennedy. Julia Adams. This was o.k. but certainly did not live up to expectations. It was just another glorified western. The only draw was Jimmy Stewart. The advertisement i ) terrific but the ] average movie fan is not concerned about how cold the river was. etc.. they just want the finished product to be good. To sum it up. I would say that if film exchanges are j going to spend thousands of dollars on advertising, why not spend it on pictures that are j really going to merit this.—Roger Cloet, Bay Theatre, Port Rowan. Ontario, Canada. Small town and rural patronage. j i Raging Tide (U-H— Shelley Winters, Richard Conte, Stephen McNally. Good action ij feature. Charles Blckford stole the show. ' Winters and Conte O.K. Played with "I'll See You in My Dreams" Wed., Thurs., Fri., Sat. No business because of Lent. Weather: | Cold.—Graham and Yarnell, Kramer Theatre, Detroit, Mich. Neighborhood trade. WARNER BROS. I'll See You in My Dreams (WB)—Danny I Thomas, Doris Day, Frank Lovejoy. This is l an excellent show—two different types of features (doubled with "The Tanks Are Coming") rounded this into a great show. We have '\ a great many families with youngsters in J J service here, and could do with less war picjj tures. Played Tues. through Thurs. Weather: ij Cloudy.—Al Hatoff, Park Theatre, Brooklyn, jj N. Y. Neighborhood trade. Only the Valiant (WB)—Gregory Peck. Bar- I bara Payton, Ward Bond. This is a good pic- \ ture but didn't seem to click. We had veryjl bad weather the second night, and even I though we played Hollywood, we didn't get |l a lift out of it at all. It is an older war story >M which didn't seem to go over with our audi- -J ence. Played Mon., Tues.—Harland Rankin, jl Plaza Theatre, Tilbury, Ont. General pa-jj tronage. Starlift (WB)—Doris Day, Gordon Mac-1 Rae, Virginia Mayo. This picture drew well 'I for us with just a little more than ordinaryi advertising. This is now gay, now serious.J It has a nice story and moves with a fast,j fascinating pace. Played Sun., Mon. Weather: Fair.—H. E. Porta, Civic Theatre, Osceola, Mo.j Farming trade. BOXOFFICE BookinGuide :: May 3, 1952"
iwnm j An Interpretive analysis of Icy and trodepress reviews. The plus and minus signs Indlcote degree of merit only; oudlence closslficotion Is not rated. Listings cover current reviews, brought up to date regularly. This department serves alsu as an ALPHABETICAL INDEX to feature releases. Numeral preceding title li Picture Guide Review page number. For listings by compony, in the order of release, see Feature Chort, DJfjsrr Very Good; Good; fan Poor Very Poor In the summary is rated as 2 pluses, as 2 minuses «l u "5
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I !|i # Vorierir Clubt Intcrnoliono
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TRADE FRBSS Cte^ \\ * tYONO ft UtVI
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RUTH I PICERNI RICHARO WEBB • •
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i Wishington I , BEN i lAMES I I Pu
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JOHNSTON SEES INDUSTRY DUE FOR NEW
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DP CITATION WON BY DAYTON TENT /ARI
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j ste&aca^ MAY REtEASE DEADLINE-U.S
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wing ii'me! HE'S GOING PLACES IN CO
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NCA HOLDS UNIQUE FORUM 150 Press Ex
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B FECIAL , e;/ice for xibitors.. TH
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Bfetiifeen the Sea and the Sierras
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In the Newsreels Movietone News, No
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n^RSi 11! Peak As A 1 T T i 1 D YOU
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YOOR P/CWRBS/ fg^^uT^^^ ^^tk ^ WITH
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The audience walked out! In the las
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CHESTER FRIEDMAN EDITOR HUGH E. FRA
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EYE APPEAL IN LOBBY DISPLAYS DOWN I
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) Merchants Gel Proof That Theatres
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Brandt, Weisman Keep Trans-Lux Cont
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WB) B. B. Kreisler Heads Foreign Fi
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. . Morris . . Tent PHILADELPHIA Be
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. . Grand . . The WEST VIRGINIA At
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. . . Lewis outdoor rally arranged
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. . The B ALT I MORE Maryland MPTO
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t Hollywood NEWS AND VIEWS THE PROD
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. . . because . Appeal Jarrico Case
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. . . Dorothy . . Gibraltar . . M.
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. . . Nate . . . Mr. . . . Among .
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H 1 hamis, : the i ' I for \ monthl
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I Third Warner Meeting Convenes in
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Convention on Train Plans Under Way
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Film Industry Blood Bank Establishe
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1,400-Seat Plaza Theatre Opens in M
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Premiere Carbine' Twice for Crowds
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I BOXOFnCE PEEN" YOUR LDQUARTERS T
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HARRY HART By pRED McLENDON and Al
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U Hoblitzelle to Get Good Citizen H
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Tent 17 Distributes Tickets for Der
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. . . Corpus M. J. Mullin Receives
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'Convertible' Theatre Started at Un
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NORTH CENTRAL ASS'N INVITES COOPERA
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. . Arden MILWAUKEE TTnivcrsal and
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. . Reno MINNEAPOLIS . . Four drive
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. . . Frank . . Roy . . Sam OMAHA
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'HOW TO IMPROVE BUSINESS/ THEME OF
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. . Junior . . Bob . . . . Disney's
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I light . . Waller Norris Named Bul
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. . With he came here seven years a
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LYNN f*lem L. McCann, Lynn's younst
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. . State . . The . . Rubin . . Mrs
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Seek Formula for Maritimes Drive-In
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. . The Only Two Pictures Rejected
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profit picture! X-.^J," i i Just as
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Mq\% Any Other (Z^nlea/tUu Consider
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The Accent is on Comfort at the New
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LUXURY HOUSE • For Shopping Cente
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LUXURY HOUSE • For Shopping Cente
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USE SCREEN TO PROMOTE SALES Continu
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REFRESHMENT SERVICE Prominence of T
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REFRESHMENT SERVICE Research Progra
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MORE POP TO THE POUND Continued hor
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Like everybody else, he's kept an a
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REFRESHMENT SERVICE Check the Smoki
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Page 130 and 131: HI AVE a motor directly to the carb
Page 132 and 133: The i^onara tu la tionS '9 to HARRY
Page 134 and 135: IT'S A PLEASURE TO PLAY A PART IN P
Page 136 and 137: 32 The MODERN THEATRE SECTION
Page 138 and 139: These views 0/ production processes
Page 140 and 141: Anniversary of Harry Strong and the
Page 142 and 143: j MEMOIRS OF PROGRESS Continued fro
Page 144 and 145: j j PROJECTION AND SOUND Change You
Page 146 and 147: SNAPIJTB USERS CHECK YOUR OIL? Cont
Page 148 and 149: CHECK YOUR OIL? Continued from page
Page 150 and 151: A cleanup campaign must precede a g
Page 152 and 153: MANUAL OF PREVENTIVE MAINTENANCE Co
Page 154 and 155: ^ Exhibitors Should Strive to Win G
Page 156 and 157: You Can't Buy A GOOD Rectifier for
Page 158 and 159: A Manual of Drive-In Design and Ope
Page 160 and 161: c e i t, BALLANTYNE'S Completely Pr
Page 162 and 163: DRAW CROWDS WITH FIREWORKS! DRIVE-I
Page 164 and 165: READERS' BUREAU For literature on p
Page 166 and 167: RCA'S Comprehensive As on adjunct t
Page 168 and 169: ARE YOU COVERED? An Insurance Execu
Page 170 and 171: Removable Film Trap Door P-894 Aids
Page 172 and 173: KROEHIER Easy ^'"'"^ "^ office! "l^
Page 174 and 175: PICTURES UNSTEADY 9 No. E-78L Remov
Page 176 and 177: J. Robert Hoff, president of the Th
Page 180 and 181: Good; REVIEW DIGEST Very Good; ' '
Page 182 and 183: .C. ! Unknown .CD. I Disc ' ' mymi
Page 184 and 185: I I Retreat, D. . FEATURE fe I I I
Page 186 and 187: ' ' Mffuy 6-16.52 10-27-51 . . . '
Page 188 and 189: . . He's . . Carrying . . When . .
Page 190: Your projectors . . . your sound sy
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Boxoffice-May.03.1952

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