Boxoffice-May.03.1952
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PAY Off-- „,<br />
•^<br />
\t THEATRES!<br />
Theatre men from coast to coast who are using the<br />
Orchid Promotion to build attendance tell us that<br />
it really pays off! It's being used successfully by<br />
theatres— large and smalt. And, it's very economical<br />
since the Orchids cost but a few cents each!<br />
Here's a sure-fire way to increase attendance<br />
increase Box Office—build goodwill! Flowers of<br />
Hawaii will fly direct to your theatre orders from<br />
200 to 100,000—you name the amount Drop us a<br />
postcard telling us you are interested and we will<br />
s^nd you a price list and brochure on how to<br />
build Box Office with Orchids—no obligation to<br />
you, of course.<br />
Use the Promotion for: Openings, re-openings.<br />
Special Pictures. Ladles' Night, Special Days such<br />
OS Mothers or Fathers Day— any type of promotion<br />
you can think of.<br />
200 Var>da Orchids Foil Holder $20.00<br />
400 Vanda Orchids Foil Holder S40.00<br />
600 Vanda Orchids Foil Holder $60.00<br />
F.O.B. West Coast less 3% cash with order<br />
1% 10 days<br />
IVrite Today to DBPARTMENT MT-52<br />
Flonm ofHawaii Lw.<br />
670 So. Lafayette Park Place<br />
Los Angeles 5. Californid<br />
(Growing Ranges Hilo. Hawaii)<br />
American<br />
Bodiform<br />
AMERICAN SEATING COMPANY<br />
Crsnd SsDids 2,<br />
Michiian<br />
Branch Offices and Distiibutixs in Principal Citiis<br />
\^i^ Light Diffusing<br />
Vinyl Surface<br />
SUPER-LITE<br />
SCREEN<br />
Uniform Light To All Seats<br />
CLEARER-BRIGHTER<br />
LARGE SCREEN TV PICTURES AND REGULAR<br />
PROJECTION<br />
SHIPPED FOLDED OR ROLLED<br />
All Dealers<br />
VOCALITE SCREEN CORP.<br />
Roosevelt. Y ., U.S.A.<br />
All-Purposc Vacuum<br />
Cleaner and Blower<br />
P-907<br />
Multi-Clean Products,<br />
Inc., introduces<br />
a new Vac - Blower<br />
with detachable<br />
powerhcad and a wide<br />
selection of cleaning<br />
uttachment.s for use<br />
in theatre cleaning.<br />
The all-purpose Industrial<br />
vacuum<br />
cleaner and blower is<br />
said to clean everything<br />
from basement<br />
to roof and to cut<br />
maintenance costs, because the one machine<br />
does the work of two. The unit Is<br />
particularly designed for cleaning such<br />
places as furnaces, air conditioning equipment,<br />
bare floors, carpets, upholstery and<br />
light fixtures. There are four attachments<br />
in the standard kit. With attachments and<br />
detachable motor head, the unit weighs<br />
only 15 pounds, and may be carried and<br />
operated as a vacuum or blower in areas<br />
too small or confining for the vacuum tank.<br />
Standby Light Unit<br />
For Theatres<br />
P-908<br />
A new Watchmaster automatic standby<br />
light with glass jar rechargeable battery<br />
and visible ball float hydrometer is offered<br />
exhibitors by Carpenter Mfg. Co. It supplies<br />
emergency light instantly when fuses<br />
blow or power failures occur in theatres.<br />
Electrical components—including relays,<br />
transformers and battery chargers—have<br />
been specially engineered for constantly<br />
energized standby duty. Choice of floodlights<br />
or sealed beam lamp heads, and<br />
either condulet connection for permanent<br />
wiring or cord and plug attachment for<br />
semi-portable installation are offered.<br />
Lamp heads are removable and extra heads<br />
are available for remote mounting.<br />
Almost every theatre presents certain<br />
cleaning problems which are peculiar to<br />
the house. Often a little study and experience<br />
will reveal that a specialized theatre<br />
cleaner will meet these requirements.<br />
THEATRE PRODUCTS OF<br />
dependability<br />
etonomy<br />
beauty<br />
GoldE<br />
REWIND<br />
THE<br />
OPERATOR'S<br />
FAVORITE<br />
Always dependable. Silent and safe! U.L.<br />
Approved. Eliminales fire haiords. Positive<br />
friction ... Can't clinch film. Tilt-bock case...<br />
Reel can't fly off. Micro-switch safety cut off . .<br />
when door opens or film breaks, motor stops.<br />
GoldE<br />
TICKET BOX...<br />
HANDSOME!<br />
Streamlined to fit ony<br />
lobby. Sturdy construction—<br />
20 gauge steel.<br />
Lifetime cast oluminum<br />
top. Piano hinged door.<br />
Cylinder locked.<br />
Baked enamel finish —<br />
Mandarin Red, Burnt<br />
Orange, Royal Blue.<br />
Special colors available<br />
at slight extra<br />
cost.<br />
GoldE<br />
ROTOCHROME<br />
FOR COLOR<br />
IN MOTION<br />
Six beautiful flowing colors<br />
add decorotive interest to<br />
your theatre. Compact, lighlv/eight,<br />
easy to use as on<br />
electric clock. Long-life lamp.<br />
500 Watts— brilliant,<br />
changing color. Pipe clomps,<br />
wall and ceiling brackets<br />
available.<br />
GoldE<br />
NON-TIPPING SAND URN<br />
Of unique design, handsome, con •<br />
venienl. Heavy gauge steel. Large<br />
storage capacity in leok- proof<br />
diamond etched polished chrome<br />
column. Chrome plated top. Baked<br />
trim. Colors: Ebony Black, Mondarin<br />
Red.<br />
At your Theatre Supply Dealer or write direct for<br />
complete literature, name of nearest der^er.<br />
GOLDE MFG. CO.<br />
Brightest Name<br />
in light Projection<br />
1330 W MADISON STREET<br />
CHICAGO 7, IlllNOIS<br />
BOXOFFICE ;; May 3. 1952 69
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