2009-2010 - Bowie State University

School of Business electives are 300‐400 level courses selected from ACCT, BUAD, BUIS, ECON, FINA,
MGMT, or MKTG. A maximum of six semester hour of calculus and computer language courses may be
used as School of Business Electives.
MARKETING CONCENTRATION
REQUIRED COURSES (12 semester hours)
Sem. Hrs.
MKTG 333 Advertising 3
MKTG 335 Retailing 3
MKTG 430 Marketing Research 3
MKTG 438 Marketing Strategy
REQUIRED ELECTIVES (6 semester hours. Select any 2 of the following.)
MKTG 330 Consumer Behavior 3
MKTG 334 Salesmanship 3
MKTG 431 International Marketing 3
MKTG 432 Procurement Management 3
COMM 324 Public Relations 3
COMM 334 Publicity Techniques 3
OTHER ELECTIVES (9 semester hours. Select any 3)
Sem. Hrs.
____ ___ Business School Electives* 6
____ ___ General Elective 3
*Business School electives are 300‐400 level courses selected from ACCT, BUAD, BUIS, ECON, FINA,
MGMT, or MKTG. Calculus and computer language courses may be used as Business School Electives
MARKETING
SAMPLE PROGRAM
FRESHMAN YEAR
Sem. Hrs.
First Semester
MGMT 101 Introduction to Business 3
ENGL 101 Expository Writing 3
FRSE 101 Freshman Seminar 3
HEED 102/200 Life and Health/ Fund. of Sex Education or
IDIS 210 Contemporary Health Issues for Women 3
MATH 125 College Algebra 3
15
Second Semester
ENGL 102 Argument and Research 3
HIST 114 African‐American History to 1865 or
HIST 115 African‐American History since 1865 3
COMM 101 Arts and Humanities 3
____ ___ Science Elective I 3
____ ___ Social and Behavioral Science
/General Education 3
BUAD 100 Business Mathematics 0
15
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