Joint Annual Performance Review 2007 - Ministry of Health

Dr. Lim Thai Pheang
Director, National Center for Health
Behavior Change Communication
(BCC)
Tel: 012 922 640
E-mail: nchp@camnet.com.kh
Contents
1. Strategy of Behavior Change
Communication
2. Current situation/Achievements
3. Constraints
4. Priorities for 2007-2008
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2
Strategy of Behavior Change
Communication
• Strategy 6: Change for the better the
attitudes of health providers sectorwide
to communicate effectively with
consumers, especially regarding the
needs of the poor, through
sensitization and building interpersonal
communication skills
Strategy of Behavior Change
Communication
• Strategy 7: Empower consumers,
especially the poor and women, to
interact with other stakeholders in
the development of quality health
services through mass media and
inter-personnel communication.
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4
Strategy of Behavior Change
Communication
Strategy 8: Promote healthy lifestyles
and appropriate health
seeking behavior through advocating
for healthy environments and
implementing counseling and
behavioral change activities
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Current situation/achievements,
strategy 6
1. Produce and disseminate TV spots on
colostrums, Exclusive Breastfeeding,
supplementary food, and documentary
on Exclusive Breastfeeding.
2. One round table on Exclusive
Breastfeed conducted
3. Question and answer radio program
about Exclusive Breastfeeding on
national and Bayon radio station
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