Joint Annual Performance Review 2007 - Ministry of Health
Joint Annual Performance Review 2007 - Ministry of Health
Joint Annual Performance Review 2007 - Ministry of Health
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BEHAVIOR CHANGE COMMUNICATION<br />
I-Introduction<br />
Behavior change is the second <strong>of</strong> the eight essential core strategies <strong>of</strong> the <strong>Ministry</strong> <strong>of</strong> <strong>Health</strong><br />
2003-<strong>2007</strong>. For facilitating successfully implementation <strong>of</strong> the behavior change strategies,<br />
<strong>Ministry</strong> <strong>of</strong> <strong>Health</strong> establishes Behavior Change Working Group, which has its mandate to<br />
support the National Center for <strong>Health</strong> Promotion in coordinating the Behavior Change<br />
Initiatives. Further, the <strong>Health</strong> Sector Strategic Plan 2003-<strong>2007</strong> determines three main<br />
strategies for behavior change <strong>of</strong> providers and consumers for enhancing health <strong>of</strong><br />
Cambodian people contributing to the poverty alleviation. There are many organizations,<br />
governments and non-government actively involvement in the implementation <strong>of</strong> these three<br />
strategies and there were a lot <strong>of</strong> achievements were made.<br />
II-Current situation/achievement<br />
Strategy 6:<br />
1. Produce and disseminate TV spots on colostrums, Exclusive Breastfeeding,<br />
supplementary food, and documentary on Exclusive Breastfeeding.<br />
2. One round table on Exclusive Breastfeed conducted<br />
3. Question and answer radio program about Exclusive Breastfeeding on national and<br />
Bayon radio station<br />
4. Revise Curriculum MPA-7<br />
5. Produce spot TV on Birth Preparedness<br />
6. Conducted training on provider change intervention to referral hospitals in Phnom<br />
Penh and provinces<br />
7. Coaching on provider behavior change intervention<br />
8. Clients’ rights and providers’ rights and duties approved by MoH<br />
9. IEC materials on clients’ rights and providers’ rights and duties drafted.<br />
Strategy 7:<br />
1. Baseline survey on clients’ rights and providers’ rights conducted<br />
Strategy 8:<br />
1. NCHP website was launch<br />
2. Functioning the BCC forum in five provinces: Svay Rieng, PreyVeng, Stoeung Treng,<br />
Mondulkiri, Kampongspeu provinces<br />
3. The draft <strong>of</strong> Anti-smoking law has been revised for resubmission to MoH.<br />
4. 8 smoke free hospitals, schools, and temples were established<br />
5. One ToT on Quit Smoking conducted<br />
6. On air talk show about adverse effects <strong>of</strong> tobacco use on health<br />
7. Sub-decree on Marketing <strong>of</strong> IYCF Products widely disseminated for high level<br />
<strong>of</strong>ficials from relevant line ministries, PHD/OD directors PHD/OD/Nutrition Focal<br />
Person from all 24 provinces and representative <strong>of</strong> milk companies, private hospitals<br />
were participated.<br />
III-Constraints<br />
Though many achievements were made in last one year, we are facing constrains.<br />
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