Proceedings: Conference on Corporate Communication 2012 Page 1

Contents
Save our Seafarers: How the Shipping Industry Is Using a Corporate Communication
Campaign to Combat Piracy
Owen Kulemeka, Univeristy of Oklahoma (USA)…………………………………………….....52
Social Behavior Engages Motivation 3.0: How Attributes of Social Media Are
Changing Corporate Performance Systems and Re-inventing Trust
Wendy Flanagan, Brand4Market (USA)………………………………………………………..53
Social Media Challenges and Opportunities for Corporate Communication in
Southeast Asia
Katerina Tsetsura, Gaylord College of Journalism and Mass Communication, University of
Oklahoma (USA)……………………………………………………………………………..…..54
Spot the Difference: The Dynamics of Political Communication in a Weak Democracy
Lanre Issa-Onilu, MMCC Group Limited (Nigeria)………………………………………..…….55
A Study of How Online Social Networking Influences People’s Involvement in
Humanitarian Work
Hong Tien Vu & Alok Agupta, School of Journalism, University of Texas at Austin (USA)…...56
Taking Plain Language Seriously? “That’s a Really Big Ask”.
Roslyn Petelin & Caroline McKinnon, School of English, Media Studies, & Art History,
University of Queensland (Australia)………………………………………………………….....57
The Study of Internal Crisis Communication: Towards an Integrative Framework
Finn Frandsen & Winni Johansen, Department of Business Communication, School of
Business and Social Sciences, Aarhus University (Denmark)………………………………..…..58
The Varied Roles of Stakeholders Initiating Digital, Humor-based Employee Brand
Communication: The Perspective of a Start-up Company
Eeva-Liisa Oikarinen & Saila Saraniemi, Department of Marketing, Oulu Business School,
University of Oulu (Finland)…………………………………………………………………..…59
The Virtual Construction of KIVA – A Relational Identity Perspective
Anne Ellerup Nielsen & Trine Susanne Johansen, Centre for Corporate Communication,
School of Business and Social Sciences, Aarhus University (Denmark)……………………..….60
Voices in Conflict? The Crisis Communication of Meta-organizations - A Multiple
Case Study
Finn Frandsen & Winni Johansen, Centre for Corporate Communication, School of Business
and Social Sciences, Aarhus University (Denmark)……………………………………………...61
We Hear What They Say: The Local Museum in the Media
Gertrud Latif Knudsen, Centre for Corporate Communication, School of Business and Social
Sciences, Aarhus University (Denmark)……………………………………………………..…...62
Abstracts of <strong>Conference</strong> <strong>Proceedings</strong>: <strong>Conference</strong> on Corporate Communication 2012
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