Proceedings: Conference on Corporate Communication 2012 Page 1

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The Study of Internal Crisis Communication Towards an Integrative Framework Finn Frandsen and Winni Johansen Centre for Corporate Communication Department of Business Communication School of Business and Social Sciences Aarhus University, Denmark ff@asb.edu wj@asb.edu Purpose - Previous crisis communication research has primarily examined the external dimension of crisis communication. i.e. the crisis response strategies applied by organizations to protect and/or restore their image or reputation among external stakeholders in a crisis situation. The purpose of this paper is to set up an integrative framework for the study of internal crisis communication in private and public organizations. Design/methodology/approach - The paper takes a theoretical approach reviewing the literature on crisis management and crisis communication and discussing the concept of internal stakeholder and the implications of a staged approach. Findings - An integrative framework for the study of internal crisis communication is developed based on two assumptions: first, that internal crisis communication research must start with a detailed study of the relationship between an organization and its internal stakeholders (in this case: the employees) to clarify to what extent internal crisis communication differs from external crisis communication; and second, that internal crisis communication research can best be systematized applying a staged approach (precrisis stage, crisis event, postcrisis stage) as an heuristic method. Originality/value - Apart from a few exceptions, the internal dimension of crises, crisis management, and crisis communication has, by and large, been unexplored. Keywords - Corporate communications, Employees communications, Employees relations, Crisis communication, Integrative framework, Internal communication. Internal stakeholder Paper type - Research paper 2011 Corporate Communications: An International Journal Best Paper Award Corporate Communications: An International Journal, Vol. 16, No.4, 2011, pp. 347-361 © Emerald Group Publishing Limited 1356-3289 DOI 10.1108/13563281111186977 Abstracts of <strong>Conference</strong> <strong>Proceedings</strong>: <strong>Conference</strong> on Corporate Communication 2012 Page 58
The Varied Roles of Stakeholders Initiating Digital, Humor-based Employer Brand Communication The Perspective of a Start-up Company Eeva-Liisa Oikarinen & Saila Saraniemi Department of Marketing Oulu Business School University of Oulu, Finland eeva-liisa.oikarinen@oulu.fi & saila.saraniemi@oulu.fi The purpose of this study is to describe the varied roles of stakeholders in a humor-based employer branding process initiated by viral recruitment advertising. The nature of viral advertising in the particular context of digital recruitment advertising is rarely studied. The study’s methodological approach involves qualitative content analysis with textual data. Data were gathered from discussion forums, blog writings and email contacts with stakeholders during 17 days viral spreading of recruiting advertisement. Our findings demonstrate certain roles that stakeholders can take during the viral advertising process and thus emphasize their role in humorbased employer branding. The findings also suggest that utilizing viral forms of humorous recruitment advertising is an unconventional but a powerful managerial branding tool. As such, the described approaches are especially suitable for start-up companies and creative high-tech industries in an early phase of their stakeholder dialogue. Keywords: Employer branding, Viral recruitment advertising, Role of stakeholder, Humor Paper type: Case study Abstracts of <strong>Conference</strong> <strong>Proceedings</strong>: <strong>Conference</strong> on Corporate Communication 2012 Page 59
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Contents A Case for Corporate Inocu
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Contents A Holistic Corporate Ident
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Contents Save our Seafarers: How th
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An Introduction to the Proc
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Focus on Recent Research The CCI Co
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(discussed in Goodman, CCIJ Vol. 16
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Conference Academi
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Between Global and Glocal An Analys
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Bring Your Own Device (BYOD) to Wor
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A Case for Corporate Inoculation Ex
Page 26 and 27: Characteristics of the Economically
Page 28 and 29: Communicating Corporate Social Resp
Page 30 and 31: Corporate Communication and PR Prac
Page 32 and 33: Corporate Communication and the Dev
Page 34 and 35: Corporate Communication and the Dev
Page 36 and 37: Crisis Communication and Terrorism
Page 38 and 39: CSR Initiatives of Private Sector C
Page 40 and 41: Developing Internal Crisis Communic
Page 42 and 43: Differences in Perceived Effectiven
Page 44 and 45: The Dynamic Interplay of Visual and
Page 46 and 47: Google Doodles As Corporate Communi
Page 48 and 49: Practical implications: The develop
Page 50 and 51: Implementation of the Project Manag
Page 52 and 53: Insights on CSR Strategy Influence
Page 54 and 55: Internal Communication Crisis and i
Page 56 and 57: Investor Relations on the Internet
Page 58 and 59: Just-in-Time Research An Internatio
Page 60 and 61: Negotiating Crisis in the New Media
Page 62 and 63: Nuclear Power after Fukushima The S
Page 64 and 65: Organizational Disruption and Corpo
Page 66 and 67: Repairing an Organization’s Image
Page 68 and 69: A Retrospective on Reputation and S
Page 70 and 71: Save Our Seafarers How the Shipping
Page 72 and 73: Social Media Challenges and Opportu
Page 74 and 75: A Study of How Online Social Networ
Page 78 and 79: The Virtual Construction of Kiva A
Page 80 and 81: We Hear What They Say The Local Mus
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