Proceedings: Conference on Corporate Communication 2012 Page 1

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Characteristics of the Economically-Successful Yet Often Ignored Middle Market Implications for Corporate Communication Roger W. Hutt Morrison School of Agribusiness and Resource Management College of Technology and Innovation Arizona State University, USA roger.hutt@asu.edu Purpose: The paper seeks to describe the middle market that, by sales volume, lies between the small business and large company sectors and to identify the implications for corporate communication in that sector. Approach: A review of related literature in the fields of corporate communication and related business and management topics formed the basis of the paper. Findings: The middle market is a collection of businesses vastly ranging in size and structure and spanning numerous industries. Regardless of their size, firms need to behave as if they were large corporations, engage and manage stakeholders, and implement a corporate communication strategic plan. Research implications: The literature review and findings can be used in a more comprehensive study. Practical implications: Suggestions for addressing unique corporate communication issues in the middle market are offered. Key words: business Corporate communication, Middle market, Multinational corporation, Small Paper type: General review Abstracts of <strong>Conference</strong> <strong>Proceedings</strong>: <strong>Conference</strong> on Corporate Communication 2012 Page 8
Communicating Change in Public Organizations The Discursive Construction of Managerial Legitimization Helle Kryger Aggerholm, Birte Asmuβ, Christa Thomsen Department of Business Communication School of Business and Social Sciences Aarhus University, Denmark hag@asb.dk, bas@asb.dk, ct@asb.dk Purpose: The purpose of this paper is to contribute to a further understanding of how explanations given to employees in the case of strategic change involving extensive restructuring, workforce reduction, new routines, etc. are discursively produced at various interrelated management meetings. In particular, the paper examines the legitimacy on which the explanations are based and discusses how this legitimacy may challenge corporate communication. Approach: With the help of a single case study and using observation notes together with videorecordings of four management meetings, the paper empirically investigates management communication of strategic goals and actions through the prism of legitimization and corporate communication theory. Findings: The analysis shows that various legitimization strategies are used, the dominant one being to disclaim all responsibility and/or invoke political responsibility. Research implications: The analysis queries the role of corporate communication in public organizations. Practical implications: Managers in public organizations need to navigate between the heterogeneous discourses expressed within the organization and the discourses expressed at the political level. Key words: Corporate change communication, Management communication, Managerial legitimization, Discursive practices, Public organizations. Paper type: Research. Abstracts of <strong>Conference</strong> <strong>Proceedings</strong>: <strong>Conference</strong> on Corporate Communication 2012 Page 9
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Page 4 and 5: Abstracts of Conference</st
Page 6 and 7: Contents A Case for Corporate Inocu
Page 8 and 9: Contents A Holistic Corporate Ident
Page 10 and 11: Contents Save our Seafarers: How th
Page 12 and 13: An Introduction to the Proc
Page 14 and 15: Focus on Recent Research The CCI Co
Page 16 and 17: (discussed in Goodman, CCIJ Vol. 16
Page 18 and 19: Conference Academi
Page 20 and 21: Between Global and Glocal An Analys
Page 22 and 23: Bring Your Own Device (BYOD) to Wor
Page 24 and 25: A Case for Corporate Inoculation Ex
Page 28 and 29: Communicating Corporate Social Resp
Page 30 and 31: Corporate Communication and PR Prac
Page 32 and 33: Corporate Communication and the Dev
Page 34 and 35: Corporate Communication and the Dev
Page 36 and 37: Crisis Communication and Terrorism
Page 38 and 39: CSR Initiatives of Private Sector C
Page 40 and 41: Developing Internal Crisis Communic
Page 42 and 43: Differences in Perceived Effectiven
Page 44 and 45: The Dynamic Interplay of Visual and
Page 46 and 47: Google Doodles As Corporate Communi
Page 48 and 49: Practical implications: The develop
Page 50 and 51: Implementation of the Project Manag
Page 52 and 53: Insights on CSR Strategy Influence
Page 54 and 55: Internal Communication Crisis and i
Page 56 and 57: Investor Relations on the Internet
Page 58 and 59: Just-in-Time Research An Internatio
Page 60 and 61: Negotiating Crisis in the New Media
Page 62 and 63: Nuclear Power after Fukushima The S
Page 64 and 65: Organizational Disruption and Corpo
Page 66 and 67: Repairing an Organization’s Image
Page 68 and 69: A Retrospective on Reputation and S
Page 70 and 71: Save Our Seafarers How the Shipping
Page 72 and 73: Social Media Challenges and Opportu
Page 74 and 75: A Study of How Online Social Networ
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The Study of Internal Crisis Commun
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The Virtual Construction of Kiva A
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We Hear What They Say The Local Mus
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Women’s Protests in the Revitaliz
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