Proceedings: Conference on Corporate Communication 2012 Page 1

More documents

Recommendations

Info

<strong>Conference</strong> Academic Partners Australian Journal of Communication & The Writing, Editing & Publishing Program, Faculty of English, Media Studies & Art History, The University of Queensland, Australia Centre for Corporate Communication, School of Business and Social Sciences, Aarhus University, Denmark International Business Communication, Department of Communication, Aalto University School of Economics, Finland Master in Corporate Communication, IICS – Instituto Internacional de Ciências Sociais, Brazil Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore CCI Corporate Sponsors Chartis Honeywell Johnson &Johnson Medco Health Solutions, Inc. MMCC Group Limited Pfizer Inc Prudential Financial, Inc. Siemens Corporation NOTE: The CCI <strong>Conference</strong> on Corporate Communication 2012 is sponsored by Corporate Communication International at Baruch College/CUNY, U.S.A., in association with Corporate Communications: An International Journal, published by Emerald Group Publishing Ltd., U.K. In 2012 the conference venue is Baruch College, City University of New York, New York, NY. For more information on CCI, visit its website at www.corporatecomm.org Abstracts of <strong>Conference</strong> <strong>Proceedings</strong>: <strong>Conference</strong> on Corporate Communication 2012 Page xiv
Annual Reports As Autobiography A Tale of a Television Company Fernando de la Cruz Paragas Wee Kim Wee School of Communication & Information Nanyang Technological University, Singapore fparagas@ntu.edu.sg Once straightforward, accounts of a company’s activities and fiscal performance in the preceding year, annual reports (ARs) have grown polysemic as they become enriched with graphics, visuals, and texts. Accordingly, they serve as important framing devices through which a company can narrate its own story. Using the ARs of ABS-CBN, one of the biggest television networks in the Philippines, between 1996 and 2010 as a case study, this paper seeks, at the theoretical and methodological levels, to apply Fairclough’s Critical Discourse Analysis (CDA) framework in the study of ARs and, at the practical level, to highlight ABS-CBN’s corporate self-personification. Findings indicate the utility of CDA in understanding the annual report, both as imbued with meaning on its own and in relation to its stakeholders. Moreover, findings explicate ABS-CBN’s narrative about its standing as a national yet increasingly global network that has faced significant challenges in the course of 15 years. Keywords: Philippines, Annual reports, Corporate personification, Television, Critical discourse analysis Abstracts of <strong>Conference</strong> <strong>Proceedings</strong>: <strong>Conference</strong> on Corporate Communication 2012 Page 1
Page 1: Proceedings: <stro
Page 4 and 5: Abstracts of Conference</st
Page 6 and 7: Contents A Case for Corporate Inocu
Page 8 and 9: Contents A Holistic Corporate Ident
Page 10 and 11: Contents Save our Seafarers: How th
Page 12 and 13: An Introduction to the Proc
Page 14 and 15: Focus on Recent Research The CCI Co
Page 16 and 17: (discussed in Goodman, CCIJ Vol. 16
Page 20 and 21: Between Global and Glocal An Analys
Page 22 and 23: Bring Your Own Device (BYOD) to Wor
Page 24 and 25: A Case for Corporate Inoculation Ex
Page 26 and 27: Characteristics of the Economically
Page 28 and 29: Communicating Corporate Social Resp
Page 30 and 31: Corporate Communication and PR Prac
Page 32 and 33: Corporate Communication and the Dev
Page 34 and 35: Corporate Communication and the Dev
Page 36 and 37: Crisis Communication and Terrorism
Page 38 and 39: CSR Initiatives of Private Sector C
Page 40 and 41: Developing Internal Crisis Communic
Page 42 and 43: Differences in Perceived Effectiven
Page 44 and 45: The Dynamic Interplay of Visual and
Page 46 and 47: Google Doodles As Corporate Communi
Page 48 and 49: Practical implications: The develop
Page 50 and 51: Implementation of the Project Manag
Page 52 and 53: Insights on CSR Strategy Influence
Page 54 and 55: Internal Communication Crisis and i
Page 56 and 57: Investor Relations on the Internet
Page 58 and 59: Just-in-Time Research An Internatio
Page 60 and 61: Negotiating Crisis in the New Media
Page 62 and 63: Nuclear Power after Fukushima The S
Page 64 and 65: Organizational Disruption and Corpo
Page 66 and 67: Repairing an Organization’s Image
Page 68 and 69:
A Retrospective on Reputation and S
Page 70 and 71:
Save Our Seafarers How the Shipping
Page 72 and 73:
Social Media Challenges and Opportu
Page 74 and 75:
A Study of How Online Social Networ
Page 76 and 77:
The Study of Internal Crisis Commun
Page 78 and 79:
The Virtual Construction of Kiva A
Page 80 and 81:
We Hear What They Say The Local Mus
Page 82:
Women’s Protests in the Revitaliz
Page 86:
Proceedings: <stro
show all

Proceedings: Conference on Corporate Communication 2012 Page 1

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?