Proceedings: Conference on Corporate Communication 2012 Page 1

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Developing Internal Crisis Communication Developing Internal Crisis Communication New Practices of Communication Professionals i Mats Heide & Charlotte Simonsson Lund University Campus Helsingborg, Sweden Mats.Heide@isk.lu.se & Charlotte.Simonsson@isk.lu.se The primary purpose of this empirical paper is to discuss and clarify the role of communication professionals in relation to internal aspects of crisis communication. Crisis management is often considered as an area where communication professionals have influence and can prove their value for the organization. Even so, we have found that the role of communication professionals is still strongly associated with media relations and text production in the acute crisis phase. In this paper, we try to develop what it means to take a managerial role and how to work more strategically with internal crisis communication. The paper is based on 20 interviews with communication professionals, managers, and employees within Skåne University Hospital in Sweden. Keywords: Communication professionals, Communication roles, Internal communication, Crisis management. Abstracts of <strong>Conference</strong> <strong>Proceedings</strong>: <strong>Conference</strong> on Corporate Communication 2012 Page 22
Dialogue Strategies via Social Networks and Organizational Performance Grazia Murtarelli & Stefania Romenti Institute of Economics and Marketing IULM University, Italy grazia.murtarelli@iulm.it & stefania.romenti@iulm.it This study aims to examine social media dialogue strategies employed by 30 of the largest international companies, and to evaluate the relationship between dialogue strategies and organizational financial performances. The research uses a mixed-method approach by combining statistical analysis, based on a specific coding procedure, and conversation analysis (Zemel, Xhafa, & Cakir, 2009). Online dialogue strategies have been established within management and organizational studies. Each strategy has been operationalized through specific indicators and will be tested through conversational analysis methodology. The research appraises the social media usage to sustain dialogic organization-public relationships. Additionally, common patterns can be identified between high-performance organizations and dialogue strategies. The study provides valuable insights concerning the conceptualization of dialogue as a managerial process, which can be run differently by organizations. This paper provides a practical tool to approach online dialogue strategically according to organizational aims and context. Keywords: Web 2.0; Social media; Online dialogue; Dialogue strategies. Abstracts of <strong>Conference</strong> <strong>Proceedings</strong>: <strong>Conference</strong> on Corporate Communication 2012 Page 23
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Page 4 and 5: Abstracts of Conference</st
Page 6 and 7: Contents A Case for Corporate Inocu
Page 8 and 9: Contents A Holistic Corporate Ident
Page 10 and 11: Contents Save our Seafarers: How th
Page 12 and 13: An Introduction to the Proc
Page 14 and 15: Focus on Recent Research The CCI Co
Page 16 and 17: (discussed in Goodman, CCIJ Vol. 16
Page 18 and 19: Conference Academi
Page 20 and 21: Between Global and Glocal An Analys
Page 22 and 23: Bring Your Own Device (BYOD) to Wor
Page 24 and 25: A Case for Corporate Inoculation Ex
Page 26 and 27: Characteristics of the Economically
Page 28 and 29: Communicating Corporate Social Resp
Page 30 and 31: Corporate Communication and PR Prac
Page 32 and 33: Corporate Communication and the Dev
Page 34 and 35: Corporate Communication and the Dev
Page 36 and 37: Crisis Communication and Terrorism
Page 38 and 39: CSR Initiatives of Private Sector C
Page 42 and 43: Differences in Perceived Effectiven
Page 44 and 45: The Dynamic Interplay of Visual and
Page 46 and 47: Google Doodles As Corporate Communi
Page 48 and 49: Practical implications: The develop
Page 50 and 51: Implementation of the Project Manag
Page 52 and 53: Insights on CSR Strategy Influence
Page 54 and 55: Internal Communication Crisis and i
Page 56 and 57: Investor Relations on the Internet
Page 58 and 59: Just-in-Time Research An Internatio
Page 60 and 61: Negotiating Crisis in the New Media
Page 62 and 63: Nuclear Power after Fukushima The S
Page 64 and 65: Organizational Disruption and Corpo
Page 66 and 67: Repairing an Organization’s Image
Page 68 and 69: A Retrospective on Reputation and S
Page 70 and 71: Save Our Seafarers How the Shipping
Page 72 and 73: Social Media Challenges and Opportu
Page 74 and 75: A Study of How Online Social Networ
Page 76 and 77: The Study of Internal Crisis Commun
Page 78 and 79: The Virtual Construction of Kiva A
Page 80 and 81: We Hear What They Say The Local Mus
Page 82: Women’s Protests in the Revitaliz
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