Proceedings: Conference on Corporate Communication 2012 Page 1

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Investor Relations on the Internet Dialogical Communication Capacities of the Top 100 ISEM (IMKB/Istanbul Stock Exchange Market) Companies for Investor Relations in Turkey B. Pınar Özdemir Ankara University Faculty of Communication Ankara University, Turkey pozdemir@ankara.edu.tr Investors are one of the most significant stakeholders for private corporations. Investor relations is a relatively new phenomenon, which looks to share information and building relationships with the company’s present and potential investors, economic analysts, economics correspondents, the general financial community, and several others. In the last two decades, expansion of the Internet offers private companies a strategic and dynamic tool for communicating and building with these groups. This paper is methodologically based on dialogic communication principles of Kent and Taylor (1998), and examines top 100 ISEM companies’ investor relations links in their corporate webpages by operationalizing these principles in terms of identifying the relationships of these companies with their publics. We conclude that, although the Internet serves as a great opportunity for investor relations by creating dialogical communication, companies use it only for sharing limited information that they are legally obligated to. Abstracts of <strong>Conference</strong> <strong>Proceedings</strong>: <strong>Conference</strong> on Corporate Communication 2012 Page 38
In the Wake of the Deepwater Horizon BP's Development and Evolution of Corporate Social Responsibility As Core Business Grace Roodhouse MA in Corporate Communication Communication Studies Department Baruch College/CUNY, USA grace.roodhouse@gmail.com The motivation for this research was to understand why BP’s Corporate Social Responsibility program failed so dramatically following the catalyst of the Macondo blowout in the Gulf of Mexico in April 2010. The research aims to address the development and evolution of Corporate Social Responsibility as part of core business strategy at BP as a method of facilitating this understanding and developing recommendations for CSR at BP as it endeavors to rebuild its reputation. This research undertakes a thorough literature review as well as contributing unique insights through primary research. The paper particularly recommends the use of blue ocean strategy with a focus on becoming the new energy ‘super major’ focusing on alternative energy. This suggestion is based on the belief that Bob Dudley is moving the company forward and making the difficult decisions concerning change culture to address stakeholder desire. The paper concludes that CSR will have to become a reality for every company in the long run and if BP focusses on it now they will gain a competitive advantage, regain reputation, and become a sustainable, transparent, and genuine company that will thrive in the future. Abstracts of <strong>Conference</strong> <strong>Proceedings</strong>: <strong>Conference</strong> on Corporate Communication 2012 Page 39
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Proceedings: <stro
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Abstracts of Conference</st
Page 6 and 7: Contents A Case for Corporate Inocu
Page 8 and 9: Contents A Holistic Corporate Ident
Page 10 and 11: Contents Save our Seafarers: How th
Page 12 and 13: An Introduction to the Proc
Page 14 and 15: Focus on Recent Research The CCI Co
Page 16 and 17: (discussed in Goodman, CCIJ Vol. 16
Page 18 and 19: Conference Academi
Page 20 and 21: Between Global and Glocal An Analys
Page 22 and 23: Bring Your Own Device (BYOD) to Wor
Page 24 and 25: A Case for Corporate Inoculation Ex
Page 26 and 27: Characteristics of the Economically
Page 28 and 29: Communicating Corporate Social Resp
Page 30 and 31: Corporate Communication and PR Prac
Page 32 and 33: Corporate Communication and the Dev
Page 34 and 35: Corporate Communication and the Dev
Page 36 and 37: Crisis Communication and Terrorism
Page 38 and 39: CSR Initiatives of Private Sector C
Page 40 and 41: Developing Internal Crisis Communic
Page 42 and 43: Differences in Perceived Effectiven
Page 44 and 45: The Dynamic Interplay of Visual and
Page 46 and 47: Google Doodles As Corporate Communi
Page 48 and 49: Practical implications: The develop
Page 50 and 51: Implementation of the Project Manag
Page 52 and 53: Insights on CSR Strategy Influence
Page 54 and 55: Internal Communication Crisis and i
Page 58 and 59: Just-in-Time Research An Internatio
Page 60 and 61: Negotiating Crisis in the New Media
Page 62 and 63: Nuclear Power after Fukushima The S
Page 64 and 65: Organizational Disruption and Corpo
Page 66 and 67: Repairing an Organization’s Image
Page 68 and 69: A Retrospective on Reputation and S
Page 70 and 71: Save Our Seafarers How the Shipping
Page 72 and 73: Social Media Challenges and Opportu
Page 74 and 75: A Study of How Online Social Networ
Page 76 and 77: The Study of Internal Crisis Commun
Page 78 and 79: The Virtual Construction of Kiva A
Page 80 and 81: We Hear What They Say The Local Mus
Page 82: Women’s Protests in the Revitaliz
Page 86: Proceedings: <stro
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