Proceedings: Conference on Corporate Communication 2012 Page 1

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Contents Save our Seafarers: How the Shipping Industry Is Using a Corporate Communication Campaign to Combat Piracy Owen Kulemeka, Univeristy of Oklahoma (USA)…………………………………………….....52 Social Behavior Engages Motivation 3.0: How Attributes of Social Media Are Changing Corporate Performance Systems and Re-inventing Trust Wendy Flanagan, Brand4Market (USA)………………………………………………………..53 Social Media Challenges and Opportunities for Corporate Communication in Southeast Asia Katerina Tsetsura, Gaylord College of Journalism and Mass Communication, University of Oklahoma (USA)……………………………………………………………………………..…..54 Spot the Difference: The Dynamics of Political Communication in a Weak Democracy Lanre Issa-Onilu, MMCC Group Limited (Nigeria)………………………………………..…….55 A Study of How Online Social Networking Influences People’s Involvement in Humanitarian Work Hong Tien Vu & Alok Agupta, School of Journalism, University of Texas at Austin (USA)…...56 Taking Plain Language Seriously? “That’s a Really Big Ask”. Roslyn Petelin & Caroline McKinnon, School of English, Media Studies, & Art History, University of Queensland (Australia)………………………………………………………….....57 The Study of Internal Crisis Communication: Towards an Integrative Framework Finn Frandsen & Winni Johansen, Department of Business Communication, School of Business and Social Sciences, Aarhus University (Denmark)………………………………..…..58 The Varied Roles of Stakeholders Initiating Digital, Humor-based Employee Brand Communication: The Perspective of a Start-up Company Eeva-Liisa Oikarinen & Saila Saraniemi, Department of Marketing, Oulu Business School, University of Oulu (Finland)…………………………………………………………………..…59 The Virtual Construction of KIVA – A Relational Identity Perspective Anne Ellerup Nielsen & Trine Susanne Johansen, Centre for Corporate Communication, School of Business and Social Sciences, Aarhus University (Denmark)……………………..….60 Voices in Conflict? The Crisis Communication of Meta-organizations - A Multiple Case Study Finn Frandsen & Winni Johansen, Centre for Corporate Communication, School of Business and Social Sciences, Aarhus University (Denmark)……………………………………………...61 We Hear What They Say: The Local Museum in the Media Gertrud Latif Knudsen, Centre for Corporate Communication, School of Business and Social Sciences, Aarhus University (Denmark)……………………………………………………..…...62 Abstracts of <strong>Conference</strong> <strong>Proceedings</strong>: <strong>Conference</strong> on Corporate Communication 2012 Page vi
Contents What Came First: The Chicken or the Egg? On Social Media Use in Internal Communication Wim J.L. Elving, Amsterdam School of Communications and Research, University of Amsterdam (The Netherlands)………………………………………………………………..…..63 Women’s Protests in the Revitalization of Corporate Social Responsibility Strategies by Oil Companies in Nigeria Ismail Adegboyega Ibraheem & Abigail Odozi Ogwezzy-Ndisika, Department of Mass Communication, University of Lagos (Nigeria)……………………………………………..…...64 NOTE: CCI – Corporate Communication International’s <strong>Conference</strong> on Corporate Communication <strong>Proceedings</strong> 2012 are made available to conference participants and CCI members. Several of these papers will be published in Corporate Communications: An International Journal and may be published in other sources. As such, authors maintain ownership of their papers to allow them to do so. Please contact the author(s) to obtain their full paper or to learn where their work will or has been published. Abstracts of <strong>Conference</strong> <strong>Proceedings</strong>: <strong>Conference</strong> on Corporate Communication 2012 Page vii
Page 1: Proceedings: <stro
Page 4 and 5: Abstracts of Conference</st
Page 6 and 7: Contents A Case for Corporate Inocu
Page 8 and 9: Contents A Holistic Corporate Ident
Page 12 and 13: An Introduction to the Proc
Page 14 and 15: Focus on Recent Research The CCI Co
Page 16 and 17: (discussed in Goodman, CCIJ Vol. 16
Page 18 and 19: Conference Academi
Page 20 and 21: Between Global and Glocal An Analys
Page 22 and 23: Bring Your Own Device (BYOD) to Wor
Page 24 and 25: A Case for Corporate Inoculation Ex
Page 26 and 27: Characteristics of the Economically
Page 28 and 29: Communicating Corporate Social Resp
Page 30 and 31: Corporate Communication and PR Prac
Page 32 and 33: Corporate Communication and the Dev
Page 34 and 35: Corporate Communication and the Dev
Page 36 and 37: Crisis Communication and Terrorism
Page 38 and 39: CSR Initiatives of Private Sector C
Page 40 and 41: Developing Internal Crisis Communic
Page 42 and 43: Differences in Perceived Effectiven
Page 44 and 45: The Dynamic Interplay of Visual and
Page 46 and 47: Google Doodles As Corporate Communi
Page 48 and 49: Practical implications: The develop
Page 50 and 51: Implementation of the Project Manag
Page 52 and 53: Insights on CSR Strategy Influence
Page 54 and 55: Internal Communication Crisis and i
Page 56 and 57: Investor Relations on the Internet
Page 58 and 59: Just-in-Time Research An Internatio
Page 60 and 61:
Negotiating Crisis in the New Media
Page 62 and 63:
Nuclear Power after Fukushima The S
Page 64 and 65:
Organizational Disruption and Corpo
Page 66 and 67:
Repairing an Organization’s Image
Page 68 and 69:
A Retrospective on Reputation and S
Page 70 and 71:
Save Our Seafarers How the Shipping
Page 72 and 73:
Social Media Challenges and Opportu
Page 74 and 75:
A Study of How Online Social Networ
Page 76 and 77:
The Study of Internal Crisis Commun
Page 78 and 79:
The Virtual Construction of Kiva A
Page 80 and 81:
We Hear What They Say The Local Mus
Page 82:
Women’s Protests in the Revitaliz
Page 86:
Proceedings: <stro
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