Proceedings: Conference on Corporate Communication 2012 Page 1

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Repairing an Organization’s Image in times of Crises What Strategies to Use When? Augustine Pang, Ph.D., Benjamin Meng-Keng Ho & Nuraini Malik Wee Kim Wee School of Communication and Information Nanyang Technological University, Singapore augustine.pang@ntu.edu.sg, Benjyho@gmail.com & nuraini.malik@gmail.com The image repair theory has been described as the “dominant paradigm for examining corporate communication in times of crises” (Dardis & Haigh, 2009, p. 101). While the theory, which posits five major strategies and 14 sub-strategies, has been applied extensively, a fundamental question remains: What strategies should be used when? Through meta-analysis of the image repair studies, we examine the persuasiveness/effectiveness in the use of different strategies. This study addresses the call by Haigh and Brubaker (2010) to conduct more studies to understand the use of strategies across different crisis types with a view to providing a template to equip practitioners on what strategies to use during crises. Keywords: Image repair, Crisis, strategy, Reputation Paper type: General review Abstracts of <strong>Conference</strong> <strong>Proceedings</strong>: <strong>Conference</strong> on Corporate Communication 2012 Page 48
Resistance to Change in Process Management The Petrobras Case Alexandre Albuquerque Maranhão de Oliveira Petrobras/Rio de Janeiro, Brazil a.albuquerque@petrobras.com.br This paper is based on an exploratory case study on the implementation of a Business Process Management (BPM) project within the Corporate Communications area of Petrobras (Petróleo Brasileiro S.A)., which is headquartered in Rio de Janeiro, Brazil. The main goal was to identify the causes and manifestations of resistance to the implementation of BPM projects and share findings that may be useful to other organizations in similar situations. Keywords: Organizational change, Resistance to change, Process management. Abstracts of <strong>Conference</strong> <strong>Proceedings</strong>: <strong>Conference</strong> on Corporate Communication 2012 Page 49
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Abstracts of Conference</st
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Contents A Case for Corporate Inocu
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Contents A Holistic Corporate Ident
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Contents Save our Seafarers: How th
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An Introduction to the Proc
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Focus on Recent Research The CCI Co
Page 16 and 17: (discussed in Goodman, CCIJ Vol. 16
Page 18 and 19: Conference Academi
Page 20 and 21: Between Global and Glocal An Analys
Page 22 and 23: Bring Your Own Device (BYOD) to Wor
Page 24 and 25: A Case for Corporate Inoculation Ex
Page 26 and 27: Characteristics of the Economically
Page 28 and 29: Communicating Corporate Social Resp
Page 30 and 31: Corporate Communication and PR Prac
Page 32 and 33: Corporate Communication and the Dev
Page 34 and 35: Corporate Communication and the Dev
Page 36 and 37: Crisis Communication and Terrorism
Page 38 and 39: CSR Initiatives of Private Sector C
Page 40 and 41: Developing Internal Crisis Communic
Page 42 and 43: Differences in Perceived Effectiven
Page 44 and 45: The Dynamic Interplay of Visual and
Page 46 and 47: Google Doodles As Corporate Communi
Page 48 and 49: Practical implications: The develop
Page 50 and 51: Implementation of the Project Manag
Page 52 and 53: Insights on CSR Strategy Influence
Page 54 and 55: Internal Communication Crisis and i
Page 56 and 57: Investor Relations on the Internet
Page 58 and 59: Just-in-Time Research An Internatio
Page 60 and 61: Negotiating Crisis in the New Media
Page 62 and 63: Nuclear Power after Fukushima The S
Page 64 and 65: Organizational Disruption and Corpo
Page 68 and 69: A Retrospective on Reputation and S
Page 70 and 71: Save Our Seafarers How the Shipping
Page 72 and 73: Social Media Challenges and Opportu
Page 74 and 75: A Study of How Online Social Networ
Page 76 and 77: The Study of Internal Crisis Commun
Page 78 and 79: The Virtual Construction of Kiva A
Page 80 and 81: We Hear What They Say The Local Mus
Page 82: Women’s Protests in the Revitaliz
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