Proceedings: Conference on Corporate Communication 2012 Page 1

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Social Media Challenges and Opportunities for Corporate Communication in Southeast Asia Katerina Tsetsura Gaylord College of Journalism and Mass Communication University of Oklahoma, USA tsetsura@ou.edu This paper examines how corporate communication professionals in Southeast Asia utilize social media strategies as they increasingly engage in online communication with various stakeholders. The research builds on previous studies of trust and distrust in corporate communication (Lewicki, McAllister, & Bies, 1998; Tsetsura & Luoma-aho, 2010) to conceptualize how everyday social media practices can aid or hurt corporate communication. This research also contributes to a growing literature on the Internet’s influence on sociability (Peng & Zhu, 2010) in the context of corporate communication. A survey, conducted among 120 corporate communication practitioners who work in the region and use social media strategies, revealed several major challenges professionals face in everyday communication with top management and clients. Building on the survey results, this paper discusses why the growing power of online media in Southeast Asia is often questioned by corporate management as a legitimate strategy. Abstracts of <strong>Conference</strong> <strong>Proceedings</strong>: <strong>Conference</strong> on Corporate Communication 2012 Page 54
Spot the Difference The Dynamics of Political Communication in a Weak Democracy Lanre Issa-Onilu MMCC Group Limited, Nigeria l.issaonilu@mmccgroup.com Purpose: In this paper, I propose to examine the challenges of the dilemma and unique communication constraints of political communication consultants in a developing democracy, where ballot wholesaling and retailing, violence and coercion rather than majority support most often determine electoral victory. Approach: This paper explores factors that create variation between political communication management methods and streetwise strategies with the purpose of advancing the scope of existing studies and practices as applicable in a weak democratic environment. Findings: By examining the peculiar field experience from a practitioner perspective, this paper shows the limitations of the concepts and theories of persuasion and behavioral change as drivers of political communication and election victory. Research Implications: The outcomes of this exploratory paper will open up new areas of studies in the field of political communication and enhance the capacity of communication consultants in executing political campaigns, especially in developing democracies. Practical Applications: Understanding the peculiarities practitioners must deal with in developing democracies will equip professionals with the expertise required to successfully execute political campaigns. Keywords: Political communication, Ballot wholesaling and retailing, Persuasion, Behavioral change. In this paper, I explore the peculiarities of the political environment of developing democracies, using the author’s personal political campaign consulting experience in Nigeria to illustrate the constraints communication consultants face in executing political campaigns. The paper demonstrates that votes winning, election winning, and majority support do not always have the same meaning. I posit that vote winning (vote purchase), election winning (coercion and violence), and majority support (voters education and persuasion), represent dynamics of political communication in a weak democracy. Staying true to ethical standards and achieving the objectives of candidate-client require bookwise and streetwise strategies. Abstracts of <strong>Conference</strong> <strong>Proceedings</strong>: <strong>Conference</strong> on Corporate Communication 2012 Page 55
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Proceedings: <stro
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Abstracts of Conference</st
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Contents A Case for Corporate Inocu
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Contents A Holistic Corporate Ident
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Contents Save our Seafarers: How th
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An Introduction to the Proc
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Focus on Recent Research The CCI Co
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(discussed in Goodman, CCIJ Vol. 16
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Conference Academi
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Between Global and Glocal An Analys
Page 22 and 23: Bring Your Own Device (BYOD) to Wor
Page 24 and 25: A Case for Corporate Inoculation Ex
Page 26 and 27: Characteristics of the Economically
Page 28 and 29: Communicating Corporate Social Resp
Page 30 and 31: Corporate Communication and PR Prac
Page 32 and 33: Corporate Communication and the Dev
Page 34 and 35: Corporate Communication and the Dev
Page 36 and 37: Crisis Communication and Terrorism
Page 38 and 39: CSR Initiatives of Private Sector C
Page 40 and 41: Developing Internal Crisis Communic
Page 42 and 43: Differences in Perceived Effectiven
Page 44 and 45: The Dynamic Interplay of Visual and
Page 46 and 47: Google Doodles As Corporate Communi
Page 48 and 49: Practical implications: The develop
Page 50 and 51: Implementation of the Project Manag
Page 52 and 53: Insights on CSR Strategy Influence
Page 54 and 55: Internal Communication Crisis and i
Page 56 and 57: Investor Relations on the Internet
Page 58 and 59: Just-in-Time Research An Internatio
Page 60 and 61: Negotiating Crisis in the New Media
Page 62 and 63: Nuclear Power after Fukushima The S
Page 64 and 65: Organizational Disruption and Corpo
Page 66 and 67: Repairing an Organization’s Image
Page 68 and 69: A Retrospective on Reputation and S
Page 70 and 71: Save Our Seafarers How the Shipping
Page 74 and 75: A Study of How Online Social Networ
Page 76 and 77: The Study of Internal Crisis Commun
Page 78 and 79: The Virtual Construction of Kiva A
Page 80 and 81: We Hear What They Say The Local Mus
Page 82: Women’s Protests in the Revitaliz
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