Proceedings: Conference on Corporate Communication 2012 Page 1
Proceedings: Conference on Corporate Communication 2012 Page 1
Proceedings: Conference on Corporate Communication 2012 Page 1
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ABSTRACTS OF CONFERENCE<br />
PROCEEDINGS<br />
CONFERENCE ON CORPORATE<br />
COMMUNICATION <strong>2012</strong><br />
June 5 - 8, <strong>2012</strong><br />
Baruch College/CUNY • New York, New York<br />
Sp<strong>on</strong>sored by …<br />
<strong>Corporate</strong> Communicati<strong>on</strong> Internati<strong>on</strong>al<br />
at Baruch College/CUNY<br />
Offered in associati<strong>on</strong> with …<br />
<strong>Corporate</strong> Communicati<strong>on</strong>s: An Internati<strong>on</strong>al Journal<br />
Michael B. Goodman, Ph.D., Director<br />
<strong>Corporate</strong> Communicati<strong>on</strong> Internati<strong>on</strong>al at Baruch College/CUNY, USA<br />
Associate Editor - North America<br />
<strong>Corporate</strong> Communicati<strong>on</strong>s: An Internati<strong>on</strong>al Journal, UK<br />
Christina M. Genest, M.A., Associate Director<br />
<strong>Corporate</strong> Communicati<strong>on</strong> Internati<strong>on</strong>al at Baruch College/CUNY, USA<br />
Wim J.L. Elving, Ph.D., Editor<br />
<strong>Corporate</strong> Communicati<strong>on</strong>s: An Internati<strong>on</strong>al Journal, UK<br />
in partnership with…<br />
CCI Baruch Chapter, MA in <strong>Corporate</strong> Communicati<strong>on</strong>, Department of Communicati<strong>on</strong><br />
Studies, Baruch College/CUNY, USA<br />
CCI H<strong>on</strong>g K<strong>on</strong>g Chapter, Department of Chinese & Bilingual Studies, The H<strong>on</strong>g K<strong>on</strong>g<br />
Polytechnic University, H<strong>on</strong>g K<strong>on</strong>g<br />
Australian Journal of Communicati<strong>on</strong> & The Writing, Editing & Publishing Program,<br />
Faculty of English, Media Studies & Art History, The University of Queensland, Australia<br />
Centre for <strong>Corporate</strong> Communicati<strong>on</strong>, School of Business and Social Sciences,<br />
Aarhus University, Denmark<br />
Internati<strong>on</strong>al Business Communicati<strong>on</strong>, Department of Communicati<strong>on</strong>, Aalto University<br />
School of Ec<strong>on</strong>omics, Finland<br />
Master in <strong>Corporate</strong> Communicati<strong>on</strong>, IICS — Instituto Internaci<strong>on</strong>al de Ciências Sociais,<br />
Brazil<br />
Wee Kim Wee School of Communicati<strong>on</strong> and Informati<strong>on</strong>, Nanyang Technological<br />
University, Singapore<br />
Published June <strong>2012</strong> by CCI - <strong>Corporate</strong> Communicati<strong>on</strong> Internati<strong>on</strong>al at Baruch College/CUNY,<br />
New York, NY. Please c<strong>on</strong>tact the authors for permissi<strong>on</strong> to reprint.