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Proceedings: Conference on Corporate Communication 2012 Page 1

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Managing Workplace Romance and Its Implicati<strong>on</strong>s for <strong>Corporate</strong><br />

Communicati<strong>on</strong><br />

Joel Lee Yu Xian, Cornelius Ong Ming Ren, Alan Shum Wai Kit,<br />

Kenneth Foo Chi Lo<strong>on</strong>g & Suwichit (Sean) Chaidaro<strong>on</strong><br />

Wee Kim Wee School of Communicati<strong>on</strong> and Informati<strong>on</strong><br />

Nanyang Technological University, Singapore<br />

lyxjoel@gmail.com, <strong>on</strong>gm0013@ntu.edu.sg, vaikit@gmail.com, comicazoo@gmail.com,<br />

schaidaro<strong>on</strong>@ntu.edu.sg<br />

Romance in the workplace could pose some challenges as it may lead to awkwardness, injustice,<br />

favoritism, or harassment. This paper seeks to understand workplace romance within a corporate<br />

communicati<strong>on</strong> c<strong>on</strong>text by examining how people feel about it and what their underlying reas<strong>on</strong>s<br />

are. Our study extends current research <strong>on</strong> this topic to an Asian culture, Singapore, where<br />

traditi<strong>on</strong>al norms and rituals <strong>on</strong> dating are changing to increasingly follow the Western traditi<strong>on</strong>.<br />

An in-depth qualitative study of workers’ attitudes toward workplace romantic relati<strong>on</strong>ships was<br />

c<strong>on</strong>ducted through semi-structured interviews to allow the research team to glean past histories of<br />

workplace romances and expectati<strong>on</strong>s of relati<strong>on</strong>ships. The ultimate goal for this study is to<br />

suggest a set of guidelines for policies to properly manage sexual attracti<strong>on</strong>s in the Asian<br />

workplace. Romantic relati<strong>on</strong>ships are neither part of an organizati<strong>on</strong>'s formal structure nor<br />

formally sancti<strong>on</strong>ed by management. It is, therefore, crucial for managers to establish a set of<br />

guidelines that serve as internal communicati<strong>on</strong> between organizati<strong>on</strong> and employees to avoid<br />

awkwardness when romance arises in the workplace.<br />

Keywords: Workplace Romance, Internal Communicati<strong>on</strong>, Employee Relati<strong>on</strong>s<br />

Paper type: Empirical Research<br />

Abstracts of <str<strong>on</strong>g>C<strong>on</strong>ference</str<strong>on</strong>g> <str<strong>on</strong>g>Proceedings</str<strong>on</strong>g>: <str<strong>on</strong>g>C<strong>on</strong>ference</str<strong>on</strong>g> <strong>on</strong> <strong>Corporate</strong> Communicati<strong>on</strong> <strong>2012</strong><br />

<strong>Page</strong> 41

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