Proceedings: Conference on Corporate Communication 2012 Page 1
Proceedings: Conference on Corporate Communication 2012 Page 1
Proceedings: Conference on Corporate Communication 2012 Page 1
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Managing Workplace Romance and Its Implicati<strong>on</strong>s for <strong>Corporate</strong><br />
Communicati<strong>on</strong><br />
Joel Lee Yu Xian, Cornelius Ong Ming Ren, Alan Shum Wai Kit,<br />
Kenneth Foo Chi Lo<strong>on</strong>g & Suwichit (Sean) Chaidaro<strong>on</strong><br />
Wee Kim Wee School of Communicati<strong>on</strong> and Informati<strong>on</strong><br />
Nanyang Technological University, Singapore<br />
lyxjoel@gmail.com, <strong>on</strong>gm0013@ntu.edu.sg, vaikit@gmail.com, comicazoo@gmail.com,<br />
schaidaro<strong>on</strong>@ntu.edu.sg<br />
Romance in the workplace could pose some challenges as it may lead to awkwardness, injustice,<br />
favoritism, or harassment. This paper seeks to understand workplace romance within a corporate<br />
communicati<strong>on</strong> c<strong>on</strong>text by examining how people feel about it and what their underlying reas<strong>on</strong>s<br />
are. Our study extends current research <strong>on</strong> this topic to an Asian culture, Singapore, where<br />
traditi<strong>on</strong>al norms and rituals <strong>on</strong> dating are changing to increasingly follow the Western traditi<strong>on</strong>.<br />
An in-depth qualitative study of workers’ attitudes toward workplace romantic relati<strong>on</strong>ships was<br />
c<strong>on</strong>ducted through semi-structured interviews to allow the research team to glean past histories of<br />
workplace romances and expectati<strong>on</strong>s of relati<strong>on</strong>ships. The ultimate goal for this study is to<br />
suggest a set of guidelines for policies to properly manage sexual attracti<strong>on</strong>s in the Asian<br />
workplace. Romantic relati<strong>on</strong>ships are neither part of an organizati<strong>on</strong>'s formal structure nor<br />
formally sancti<strong>on</strong>ed by management. It is, therefore, crucial for managers to establish a set of<br />
guidelines that serve as internal communicati<strong>on</strong> between organizati<strong>on</strong> and employees to avoid<br />
awkwardness when romance arises in the workplace.<br />
Keywords: Workplace Romance, Internal Communicati<strong>on</strong>, Employee Relati<strong>on</strong>s<br />
Paper type: Empirical Research<br />
Abstracts of <str<strong>on</strong>g>C<strong>on</strong>ference</str<strong>on</strong>g> <str<strong>on</strong>g>Proceedings</str<strong>on</strong>g>: <str<strong>on</strong>g>C<strong>on</strong>ference</str<strong>on</strong>g> <strong>on</strong> <strong>Corporate</strong> Communicati<strong>on</strong> <strong>2012</strong><br />
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