Proceedings: Conference on Corporate Communication 2012 Page 1

Contents
A Holistic Corporate Identity Communication Process
Tayo Otubanjo, Lagos Business School, Pan African University & Olusanmi C. Amujo,
Nigerian Institute of Public Relations, (Nigeria)……………………………………………...….29
The Impact of New Media on Public Relations
Tracie Babb, Dept. of Public Relations & Marketing, College of Communication, Rowan
University (USA)……………………………………………………………………………..…..31
Implementation of the Project Management Office Within Petrobras' Corporate
Communications Department – Brazil
Alexandre Albuquerque Maranhao de Oliveira, Petrobras - Petróleo Brasileiro S.A. (Brazil)..…32
An Inside-Outside Perspective on Corporate Branding: A Systematic Analysis of
the Role of Communication
Rossella Gambetti & Silvia Biraghi, Universita Cattolica del Sacro Cuore (Italy)…………..…..33
Insights on CSR Strategy Influence: Who, What and How
Leila Trapp, Poul Erik Flyvholm Jorgensen, Bo Laursen, Anne Ellerup Nielsen, Irene Pollach,
Line Schmeltz & Christa Thomsen, Centre for Corporate Communication, School of Business
and Social Sciences, Aarhus University (Denmark)………………………………………....…...34
Internal Communication: Communication Strategies As a Tool for Mediation –
A French Study
Vanessa Marcié, Scencia International & 13M Research Laboratory, Nice-Sophia Antipolis
University (France)…………………………………………………………………………….....35
Internal Communication Crisis and its Impact on an Organisation’s Performance
Ieva Kukule, Hauska & Partner (Latvia)………………………………………………………....36
Internal Communication Strategies for Employee Communicative Actions: A
Qualitative Analysis in American and Italian Companies
Alessandra Mazzei, Institute of Economics and Marketing, IULM Univeristy of Milan
(Italy)……………………………………………………………………………………………...37
Investor Relations on the Internet: Dialogical Communication Capacities of the Top
100 ISEM (IMKB/Istanbul Stock Exchange Market) Companies for Investor Relations
in Turkey
B. Pinar Özdemir, Faculty of Communication, Dept. of Public Relations and Advertising,
Ankara University (Turkey)……………………………………………………………………....38
In the Wake of the Deepwater Horizon: BP's Development and Evolution of Corporate
Social Responsibility as Core Business
Grace Roodhouse, MA in Corporate Communication, Communication Studies Department,
Baruch College/CUNY (USA)…………………………………………………….......................39
Abstracts of <strong>Conference</strong> <strong>Proceedings</strong>: <strong>Conference</strong> on Corporate Communication 2012
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