Proceedings: Conference on Corporate Communication 2012 Page 1

Contents
A Case for Corporate Inoculation: Exploring the Potential for Inoculation Theory in
Corporate Communication
Brian J. Householder, Communication Studies Department, Baruch College/CUNY (USA)…...6
A Case Study of Corporate Public Relations in China: Will China Follow the Same
Path As Other Industrialized Nations?
Suzanne Fitzgerald & Joseph Basso, Department of Public Relations & Marketing, College of
Communication, Rowan University (USA)……………………………………………………..…7
Characteristics of the Economically-Successful Yet Often Ignored Middle Market:
Implications for Corporate Communication
Roger Hutt, Morrison School of Agribusiness and Resource Management, College of
Technology and Innovation, Arizona State University (USA)…………………………..…….......8
Communicating Change in Public Organizations: The Discursive Construction of
Managerial Legitimization
Helle Kryger Aggerholm & Birte Asmuß, Christa Thomsen, Department of Business
Communication, School of Business and Social Sciences, Aarhus University (Denmark)…….....9
Communicating Corporate Social Responsibility within the Organisation: Perceptions
of Internal Stakeholders
Margaret Brunton & Gabriel Eweje, School of Communication, Journalism and Marketing,
College of Business, Massey, Albany (New Zealand)…………………………………………...10
Communication Is Not a Two Way Street: Flattening the Mental Speed Bumps on
the Road to Effective Communication
Anne F. Gueringer Johnson, Anne Gueringer, ICI (USA)……………………………………….11
Corporate Communication and PR Practice in South East Asia: Seeing the World
through Local Eyes – Research Findings and Conclusions
Graeme Domm, RMIT International University Vietnam (Vietnam)………………………..…..12
Corporate Communication and the Development of IBM's CSR: A Case Study
Rachel Kovacs, Department of Media Culture, College of Staten Island, CUNY (USA)………..13
Corporate Communication Practices and Trends in Hong Kong 2011-12
Daniel So, Cindy Ngai, & Doreen D. Wu, Patrick Ng, Department of Chinese and Bilingual
Studies, The Hong Kong Polytechnic University (Hong Kong)……………………………….....15
Corporate Image Vacuum: Nature, Characteristics and Implications for the
Organization
Augustine Pang & Noraizah Zainal Abidin, Wee Kim Wee School of Communication and
Information, Nanyang Technological University (Singapore)………………………………..….17
Crisis Communication and Terrorism: The Norway Attacks on 22 July 2011
Jesper Falkheimer, Campus Helsingborg, Lund University (Sweden)…………………………...18
Abstracts of <strong>Conference</strong> <strong>Proceedings</strong>: <strong>Conference</strong> on Corporate Communication 2012
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