Proceedings: Conference on Corporate Communication 2012 Page 1

(discussed in Goodman, CCIJ Vol. 16 No.3, 2011, pp. 176 – 178.) – globalization, web 2.0, the
networked enterprise (corporate business model) -- that have transformed the principles and
practices governing the relationship between the corporation and its stakeholders:
For 2011 the overall goal of the “CCI Corporate Communication Practices and Trends
Study” was to outline and analyze the state of the art for corporate communication practice in
publicly-traded, multinational companies. It was determined in the first CCI study in 2000 to
focus on publicly traded companies for several reasons. First, information in such companies is
public and more readily accessible. Second, public companies are often in the vanguard of
corporate practices because of the pressures of the capital market, their need to respond to the
media, and the realities of the global marketplace. And finally, public companies have a greater
understanding that their “license to operate” comes from public approval and is maintained by
public trust.
The CCI Study 2011 continues the studies from 2000 to 2009. The results of these
studies are posted on the CCI website at www.corporatecomm.org/studies.
The CCI <strong>Conference</strong> on Corporate Communication 2012
The annual CCI <strong>Conference</strong> on Corporate Communication is a clear opportunity for corporate
communicators to develop professionally and to bring value to their companies. It is also an
opportunity for scholars to share their knowledge and research. It has been the premise of this
conference that relationships among scholars and practitioners are an essential element of the
social glue that binds civilized people together. And international meetings are important to build
and maintain trust among professionals with common interests and goals, but who are disbursed
around the world.
It is in this spirit that once again corporate executives and university scholars met at
Baruch College/CUNY, New York, New York to exchange information and explore
communication from a global perspective.
The CCI <strong>Conference</strong> on Corporate Communication 2012 is intended to:
Illuminate the interest in corporate communication as a strategic function in
organizational success.
Explore the influence of globalization on the corporate communication profession as
it relates to theory, practice, roles, processes, and ethics.
Continue as a forum for the exchange of ideas and information among industry and
university representatives.
Indicate trends and provide analysis for communication professionals, university
faculty, and others interested in corporate communication.
Disseminate the conference discussions through the publication of the conference
<strong>Proceedings</strong>, and selected in Corporate Communication: An International Journal.
The three-day conference features speakers from: Australia, Brazil, China, Denmark,
Finland, France, Hong Kong, Italy, Latvia, Malaysia, The Netherlands, New Zealand, Nigeria,
Singapore, Sweden, Turkey, USA and Viet Nam.
The papers published here were selected based on a peer review process. They were
edited for the <strong>Proceedings</strong> by Christina Genest, CCI Associate Director, with the editorial
assistance of students and graduates of the MA in Corporate Communication, Department of
Communication Studies, Baruch College, City University of New York (New York, NY): Ellissa
Corwin, Samantha Gouy, Melissa Logan, Kelly Phillips & Michelle Sack and and the students
Abstracts of <strong>Conference</strong> <strong>Proceedings</strong>: <strong>Conference</strong> on Corporate Communication 2012
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