Proceedings: Conference on Corporate Communication 2012 Page 1

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Abstracts of <strong>Conference</strong> <strong>Proceedings</strong>: <strong>Conference</strong> on Corporate Communication 2012
Editor Christina M. Genest Corporate Communication International at Baruch College/CUNY with the editorial assistance of students and graduates of the MA in Corporate Communication, Department of Communication Studies Baruch College, City University of New York, USA Ellissa Corwin, Samantha Gouy, Melissa Logan, Kelly Phillips & Michelle Sack and with special gratitude to Roslyn Petelin and the students and graduates of the Writing, Editing & Publishing Program University of Queensland, Australia Amber Gwynne, Rebecca Harris, Katherine Kokkonen, Adam LeBrocq, Richard Newman Deânne Sheldon-Collins, Rebecca Stafford, Julian Thumm & Ben Wilson Contents Introduction Michael B. Goodman, <strong>Conference</strong> General Chair……………………………….….…………...viii Annual Reports As Autobiography: A Tale of a Television Company Fernando Paragas, Wee Kim Wee School of Communication and Information, Nanyang Technological University (Singapore)……………………………………………………………..1 Between Global and Glocal: An Analysis of the English Web Sites of the Top Chinese Brands Doreen D. Wu, Patrick Ng, & Cindy Ngai, Department of Chinese and Bilingual Studies, The Hong Kong Polytechnic University (Hong Kong)……………………………………………..…..2 Blogosphere: The Use of Social Media by Public Relations Agencies in Nigeria Ismail Adegboyega Ibraheem & Abigail Odozi Ogwezzy-Ndisika, Department of Mass Communication, University of Lagos (Nigeria)………………………………………………...…3 Bring Your Own Device (BYOD) to Work: Does it Result in Increased Employee Productivity? Sam H. DeKay, BNY Mellon Corporation (USA)……………………………………………...…4 Building a Conceptual Framework in Image Reinvention: A Case Study of SWISS, Switzerland’s National Airline Augustine Pang, Victor Yew-Cho Yen, Angeline Soon-Jia Soh & Annina Buehler, Wee Kim Wee School of Communication and Information, Nanyang Technological University (Singapore)…………………………………………………………………………………………5 Abstracts of <strong>Conference</strong> <strong>Proceedings</strong>: <strong>Conference</strong> on Corporate Communication 2012 Page i
Page 1: Proceedings: <stro
Page 6 and 7: Contents A Case for Corporate Inocu
Page 8 and 9: Contents A Holistic Corporate Ident
Page 10 and 11: Contents Save our Seafarers: How th
Page 12 and 13: An Introduction to the Proc
Page 14 and 15: Focus on Recent Research The CCI Co
Page 16 and 17: (discussed in Goodman, CCIJ Vol. 16
Page 18 and 19: Conference Academi
Page 20 and 21: Between Global and Glocal An Analys
Page 22 and 23: Bring Your Own Device (BYOD) to Wor
Page 24 and 25: A Case for Corporate Inoculation Ex
Page 26 and 27: Characteristics of the Economically
Page 28 and 29: Communicating Corporate Social Resp
Page 30 and 31: Corporate Communication and PR Prac
Page 32 and 33: Corporate Communication and the Dev
Page 34 and 35: Corporate Communication and the Dev
Page 36 and 37: Crisis Communication and Terrorism
Page 38 and 39: CSR Initiatives of Private Sector C
Page 40 and 41: Developing Internal Crisis Communic
Page 42 and 43: Differences in Perceived Effectiven
Page 44 and 45: The Dynamic Interplay of Visual and
Page 46 and 47: Google Doodles As Corporate Communi
Page 48 and 49: Practical implications: The develop
Page 50 and 51: Implementation of the Project Manag
Page 52 and 53: Insights on CSR Strategy Influence
Page 54 and 55:
Internal Communication Crisis and i
Page 56 and 57:
Investor Relations on the Internet
Page 58 and 59:
Just-in-Time Research An Internatio
Page 60 and 61:
Negotiating Crisis in the New Media
Page 62 and 63:
Nuclear Power after Fukushima The S
Page 64 and 65:
Organizational Disruption and Corpo
Page 66 and 67:
Repairing an Organization’s Image
Page 68 and 69:
A Retrospective on Reputation and S
Page 70 and 71:
Save Our Seafarers How the Shipping
Page 72 and 73:
Social Media Challenges and Opportu
Page 74 and 75:
A Study of How Online Social Networ
Page 76 and 77:
The Study of Internal Crisis Commun
Page 78 and 79:
The Virtual Construction of Kiva A
Page 80 and 81:
We Hear What They Say The Local Mus
Page 82:
Women’s Protests in the Revitaliz
Page 86:
Proceedings: <stro
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