Proceedings: Conference on Corporate Communication 2012 Page 1
Proceedings: Conference on Corporate Communication 2012 Page 1
Proceedings: Conference on Corporate Communication 2012 Page 1
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<strong>Corporate</strong> Communicati<strong>on</strong> and the Development of IBM’s CSR<br />
the size of the corporate communicati<strong>on</strong> budget and related changes; staffing in corporate<br />
communicati<strong>on</strong> departments and related changes; and qualities/traits deemed to be desirable<br />
attributes of corporate communicati<strong>on</strong> practiti<strong>on</strong>ers. (2) Serve as a foundati<strong>on</strong> for the c<strong>on</strong>structi<strong>on</strong><br />
of benchmarks of the aforementi<strong>on</strong>ed corporate communicati<strong>on</strong> topics in H<strong>on</strong>g K<strong>on</strong>g. (3) Provide<br />
<strong>on</strong>e more set of data for cross-polity comparis<strong>on</strong> am<strong>on</strong>g the CCI world-wide benchmark studies.<br />
Abstracts of <str<strong>on</strong>g>C<strong>on</strong>ference</str<strong>on</strong>g> <str<strong>on</strong>g>Proceedings</str<strong>on</strong>g>: <str<strong>on</strong>g>C<strong>on</strong>ference</str<strong>on</strong>g> <strong>on</strong> <strong>Corporate</strong> Communicati<strong>on</strong> <strong>2012</strong><br />
<strong>Page</strong> 16
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