Proceedings: Conference on Corporate Communication 2012 Page 1

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Nuclear Power after Fukushima The Swedish Case Orla Vigsø School of Communication, Media and IT Södertörn University, Sweden orla.vigso@sh.se The Fukushima disaster in March 2011 presented both Tokyo Electric Power Company and the Japanese authorities with a crisis, but it even constituted a potential crisis in all other countries with nuclear reactors. It led to a crisis for producers and/or authorities in many countries, but in Sweden, the public continued to have a high level of trust in nuclear power. This paper looks at the communication from different stakeholders, mainly the industry and the authorities, in order to explain why there never was a crisis for Swedish nuclear power. The conclusion draws upon the notion of rhetorical arena, and the socio-political context as key factors in the crisis communication. Keywords: Crisis communication, Nuclear power, Rhetoric, Rhetoric arena, Socio-political context Paper type: Case study Abstracts of <strong>Conference</strong> <strong>Proceedings</strong>: <strong>Conference</strong> on Corporate Communication 2012 Page 44
Organizational Blogging An Explorative Case Study of a Corporate Weblog from an Employees’ Perspective Annette Agerdal-Hjermind Center for Corporate Communication Department of Communication School of Business & Social Sciences Aarhus University, Denmark aan@asb.dk The purpose of this paper is to address and discuss implications of blog usage in a corporate communication context from an employees’ perspective by analyzing the local context and the underlying motivations of corporate blogging as they are being discursively constructed by a group of organizational bloggers. The paper presents findings from a case study of a government agency’s corporate blogging activity, traced through focus group interviews with the organizational bloggers. Based on an empirical investigation of the organizational bloggers using situational analysis and thematic network analysis, central contextual elements and implications are unfolded and discussed, providing a documented, nuanced and deep insight and understanding into blog usage in a corporate context from the perspective of the employee bloggers. Insights and further understanding about blogging from inside an organization is as critical to our understanding of blogging and social media in a corporate context, as it is to our understanding of transparent and participatory organizational culture. The findings are useful for managers to get insight into the implications of corporate blogging, i.e. the challenges and resources, barriers and opportunities, which employees experience when acting as bloggers, as well as when acting on other transparent Web 2.0 mediated communications platforms for corporate purposes. Keywords: Web 2.0; Social media; Corporate blogging; Organizational blogging; Corporate communication; Discourse analysis. Paper type: Case study Abstracts of <strong>Conference</strong> <strong>Proceedings</strong>: <strong>Conference</strong> on Corporate Communication 2012 Page 45
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Proceedings: <stro
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Abstracts of Conference</st
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Contents A Case for Corporate Inocu
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Contents A Holistic Corporate Ident
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Contents Save our Seafarers: How th
Page 12 and 13: An Introduction to the Proc
Page 14 and 15: Focus on Recent Research The CCI Co
Page 16 and 17: (discussed in Goodman, CCIJ Vol. 16
Page 18 and 19: Conference Academi
Page 20 and 21: Between Global and Glocal An Analys
Page 22 and 23: Bring Your Own Device (BYOD) to Wor
Page 24 and 25: A Case for Corporate Inoculation Ex
Page 26 and 27: Characteristics of the Economically
Page 28 and 29: Communicating Corporate Social Resp
Page 30 and 31: Corporate Communication and PR Prac
Page 32 and 33: Corporate Communication and the Dev
Page 34 and 35: Corporate Communication and the Dev
Page 36 and 37: Crisis Communication and Terrorism
Page 38 and 39: CSR Initiatives of Private Sector C
Page 40 and 41: Developing Internal Crisis Communic
Page 42 and 43: Differences in Perceived Effectiven
Page 44 and 45: The Dynamic Interplay of Visual and
Page 46 and 47: Google Doodles As Corporate Communi
Page 48 and 49: Practical implications: The develop
Page 50 and 51: Implementation of the Project Manag
Page 52 and 53: Insights on CSR Strategy Influence
Page 54 and 55: Internal Communication Crisis and i
Page 56 and 57: Investor Relations on the Internet
Page 58 and 59: Just-in-Time Research An Internatio
Page 60 and 61: Negotiating Crisis in the New Media
Page 64 and 65: Organizational Disruption and Corpo
Page 66 and 67: Repairing an Organization’s Image
Page 68 and 69: A Retrospective on Reputation and S
Page 70 and 71: Save Our Seafarers How the Shipping
Page 72 and 73: Social Media Challenges and Opportu
Page 74 and 75: A Study of How Online Social Networ
Page 76 and 77: The Study of Internal Crisis Commun
Page 78 and 79: The Virtual Construction of Kiva A
Page 80 and 81: We Hear What They Say The Local Mus
Page 82: Women’s Protests in the Revitaliz
Page 86: Proceedings: <stro
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