Proceedings: Conference on Corporate Communication 2012 Page 1

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A Study of How Online Social Networking Influences People’s Involvement in Humanitarian Work Hong Tien Vu School of Journalism University of Texas at Austin, USA hong.act@gmail.com Alok Gupta William Allen White School of Journalism and Mass Communications University of Kansas, USA alok.gupta2227@gmail.com This study examines how online social networking sites (SNSs) influence people in getting involved in humanitarian work. Surveying 195 members of SNSs, the study found that they had received an increasing number of messages urging them to get involved in humanitarian work. SNS members had a positive attitude toward being approached through SNSs for humanitarian work. Also, the research found a correlation between being active on SNSs and the likelihood that people would get involved in humanitarian work through online calls for donations or help. These findings can be useful for PR practitioners and communication officers working in the humanitarian field. Abstracts of <strong>Conference</strong> <strong>Proceedings</strong>: <strong>Conference</strong> on Corporate Communication 2012 Page 56
Taking Plain Language Seriously? “That’s a Really Big Ask”. Caroline McKinnon & Roslyn Petelin Writing, Editing and Publishing Program School of English, Media Studies and Art History The University of Queensland, Australia c.mckinnon@uq.edu.au & r.petelin@uq.edu.au This paper presents the recommendations resulting from a research project that investigated the extent to which a large Australian local government organization has been able to implement plain language in their correspondence with their customers. Our qualitative-research approach included collecting customer correspondence sent out by the organization over a one-week period in February 2011; a survey of staff within the organization, along with follow-up interviews with those who volunteered to be interviewed; and a series of focus-group discussions with customers of the organization. The customers rated the writing samples on a scale of 1–10; the samples averaged 4.73 out of 10, indicating that the principles of plain language are not well understood nor practised by staff within the organization. Other findings revealed that the organization has relied on an ineffective writing-training model and that much of the writing is done by inappropriate staff. We suggest ways in which the organization might alter their current hiring and writing practices to enhance the quality of their correspondence and their relationship with their customers. Keywords: Organizational writing practices, Plain language, Training. Paper Type: Research paper Abstracts of <strong>Conference</strong> <strong>Proceedings</strong>: <strong>Conference</strong> on Corporate Communication 2012 Page 57
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Contents A Case for Corporate Inocu
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Contents A Holistic Corporate Ident
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Contents Save our Seafarers: How th
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An Introduction to the Proc
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Focus on Recent Research The CCI Co
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(discussed in Goodman, CCIJ Vol. 16
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Conference Academi
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Between Global and Glocal An Analys
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Bring Your Own Device (BYOD) to Wor
Page 24 and 25: A Case for Corporate Inoculation Ex
Page 26 and 27: Characteristics of the Economically
Page 28 and 29: Communicating Corporate Social Resp
Page 30 and 31: Corporate Communication and PR Prac
Page 32 and 33: Corporate Communication and the Dev
Page 34 and 35: Corporate Communication and the Dev
Page 36 and 37: Crisis Communication and Terrorism
Page 38 and 39: CSR Initiatives of Private Sector C
Page 40 and 41: Developing Internal Crisis Communic
Page 42 and 43: Differences in Perceived Effectiven
Page 44 and 45: The Dynamic Interplay of Visual and
Page 46 and 47: Google Doodles As Corporate Communi
Page 48 and 49: Practical implications: The develop
Page 50 and 51: Implementation of the Project Manag
Page 52 and 53: Insights on CSR Strategy Influence
Page 54 and 55: Internal Communication Crisis and i
Page 56 and 57: Investor Relations on the Internet
Page 58 and 59: Just-in-Time Research An Internatio
Page 60 and 61: Negotiating Crisis in the New Media
Page 62 and 63: Nuclear Power after Fukushima The S
Page 64 and 65: Organizational Disruption and Corpo
Page 66 and 67: Repairing an Organization’s Image
Page 68 and 69: A Retrospective on Reputation and S
Page 70 and 71: Save Our Seafarers How the Shipping
Page 72 and 73: Social Media Challenges and Opportu
Page 76 and 77: The Study of Internal Crisis Commun
Page 78 and 79: The Virtual Construction of Kiva A
Page 80 and 81: We Hear What They Say The Local Mus
Page 82: Women’s Protests in the Revitaliz
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