Proceedings: Conference on Corporate Communication 2012 Page 1

Just-in-Time Research
An International Comparison of Media Coverage of Internet Corporation for
Assigning Names and Numbers (ICANN) Control and Change Issues
Marilena O. Vilceanu
Department of Advertising and Public Relations
College of Communication
Rowan University, USA
vilceanu@rowan.edu
Purpose: Framing and central resonance analysis offer a model for generating reliable solutions
to the challenge of managing multiple information streams and strategic communication.
Design: I focus on control and change issues related to international media coverage of ICANN.
CRA (centering resonance analysis) software processed natural language and generated neural
network models. Factor analysis identified relationships among main themes and chronological
developments in media coverage of the topic.
Findings: News media employed various frames to represent ICANN in terms of control and
change. Some variation of the main themes appeared in every newspaper but bore clear local
markers in the form of specific choices for including players and events.
Practical implications: Identifying local and international concerns in media coverage of
stakeholder dialogue is a continuously negotiated process. News coverage accurately reflected
ICANN’s goals and role. However, non-U.S. media accepted as often as they contested ICANN’s
ability and authority to exert control and effect change around the world.
Originality/value: This paper provides a working model that can be adapted for working with
increasing amounts of information about a company and coverage in multiple media markets and
outlets.
Keywords: ICANN, International media discourse, Corporate communication, Reputation
management, Centering resonance analysis, Framing analysis
Paper type: Applied research paper
Abstracts of <strong>Conference</strong> <strong>Proceedings</strong>: <strong>Conference</strong> on Corporate Communication 2012
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