Undergraduate Catalog 2008-2010 - Immaculata University

ECO 319 History of Economic Thought (3)
Survey of the great economists and schools of influence on
economic thought. (Prerequisites: ECO 201 and 202)
ECO 320 Comparative Economic Systems (3)
Decision-making and practices employed in free market,
socialist, command, and transition economies. Emphasis is placed
on the economic problems of the former Eastern European and
Soviet systems, emerging markets, and newly industrialized
countries. (Meets cross-cultural studies requirement)
ECO 322 Economic Development (3)
Study of the meaning, measures, issues, theories, and policies of
economic development of the Third World.
ECO 327 Intermediate Microeconomics (3)
Allocation theory with emphasis on techniques and methods;
concentrated study of consumer behavior and the firm.
(Prerequisites: ECO 202 or 203, MATH 203 and 204 or MATH 207
and 208)
ECO 328 Intermediate Macroeconomics (3)
Aggregate income and employment analysis; within this framework,
monetary and fiscal policies are examined and evaluated. (Prerequisites:
ECO 201 or 203, MATH 203 and 204 or MATH 207 and 208)
ECO 401 Independent Study and Research (1-6)
Designed to provide an opportunity for a senior to engage in
independent study and research in a specific phase of the major field.
ECO 402 Independent Study and Research (1-6)
Designed to provide an opportunity for a senior to engage in
independent study and research in a specific phase of the major field.
FINANCE
FIN 200 Special Topics in Finance (1-3)
Current topics which deal with on-going facets of finance.
FIN 306 Money and Banking (3)
Basic principles of money and banking in a credit economy;
organization and structure of financial systems in the United States;
recent developments in monetary and banking policy; proposals for
financial reform. (Prerequisite: ECO 201 or 203)
FIN 325 Investments (3)
A study of the principles and guidelines for effective individual
as well as institutional investment. This course covers stocks,
bonds, derivative securities and mutual funds. The student will learn
how to build and manage an investment portfolio and understand
risk assessment. Simulated trading platform may be used to learn
online trading. (Prerequisite: FIN 362)
FIN 362 Introduction to Finance (3)
Introduction to financial decision-making: institutions, markets,
essential concepts, analysis, planning, strategies, and methods.
(Prerequisites: ACC 203-204; MATH 203 or 207 may be taken
concurrently)
FIN 363 International Finance (3)
A look at the global financial marketplace, focusing on the
foreign exchange market and the balance of payments.
Examination of the political, legal, and economic variables that
determine the exchange rate. (Prerequisite: ECO 203 or ECO 201
and 202)
FIN 367 Financial Planning (3)
An exploration of the field and competencies of financial planning
services including development of personal financial plans, liquidity
management, financing decisions, insurance, asset allocation,
retirement planning, and estate planning. An application approach is
taken with case studies and practical examples. (Prerequisite: FIN 362)
FIN 368 Advanced Corporate Finance (3)
An examination of corporate restructuring, equity and debt
offerings, mergers and acquisitions, bankruptcy, derivative securities
such as options, futures and swaps, and other topics of current interest
in the corporate finance area. The course will also examine case studies
of prominent and news-worthy businesses and discuss corporate
culture as it relates to financial performance. (Prerequisite: FIN 362)
FIN 398 Finance Practicum (3)
An opportunity to engage in a business experience in a specific
area of the major field. The internship provides an in-depth analysis
of practical field experience to prepare students for career choices.
(Instructor permission required) (Graded Pass/Fail)
FIN 399 Finance Practicum (3)
An opportunity to engage in a business experience in a specific
area of the major field. The internship provides an in-depth analysis
of practical field experience to prepare students for career choices.
(Instructor permission required) (Graded Pass/Fail)
FIN 401 Independent Study and Research (1-6)
Designed to provide an opportunity for a junior or senior to
engage in independent study and research in a specific phase of the
major field.
FIN 402 Independent Study and Research (1-6)
Designed to provide an opportunity for a junior or senior to engage
in independent study and research in a specific phase of the major field.
MARKETING MANAGEMENT
MKT 200 Special Topics in Marketing (1-3)
Current topics which deal with on-going facets of marketing.
MKT 309 Marketing Principles and Practices (3)
Marketing operations, functions, and institutions with particular
emphasis on consumer goods. Basic considerations of consumer
motivation and behavior; retailing and wholesaling; product
planning; distribution; pricing policies; marketing research;
advertising and sales promotion.
MKT 331 Advertising Principles (3)
Introduction to advertising management from the perspective of
the product manager or agency account supervisor. Covers
fundamentals of planning and budgeting for the advertising campaign,
media strategy development, and basics of commercial design and
production for print and broadcast. (Prerequisite: MKT 309)
MKT 350 E-Marketing (3)
The course examines the role of electronic resources
(particularly the Internet) in contemporary marketing methods and
strategies. Students will examine – using a combination of case
studies, simulations, and hands on projects - the financial,
technological, organizational, and ethical implications of marketing
via this technology in both retail and business to business marketing
ventures as well as compare and evaluate this form of
marketing with more traditional marketing venues. (Prerequisite:
MKT 309)
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