Undergraduate Catalog 2008-2010 - Immaculata University

MKT 351 Retail Marketing (3)
An introduction to retail marketing, examining various retail
formats, practices and strategies of small and large retailers,
innovative strategies for retailing, franchising, retail firm
organization and planning, and management of human resources
and merchandise. (Prerequisite: MKT 309)
MKT 352 Marketing Sales (3)
This course provides an examination of planning, organizing,
directing, and controlling the decision-making policies related to
sales marketing. Course will investigate the skills and activities
involved in the professional selling process and its goals of
producing sales, building and maintaining customer satisfaction,
and ensuring company profit. (Prerequisite: MKT 309)
MKT 355 Brand Marketing (3)
Guidelines of marketing and theories of brand strategy will be
discussed, researched and implemented with a general concentration
and then specifics, regarding certain products and services. Brand
related decisions in the implementation process of brand strategies
will be measured for marketing success/failure outcomes.
(Prerequisite: MKT 309)
MKT 359 Marketing Research (3)
The course engages students in the process and purposes of
marketing research. Research design, data collection, data analysis,
and application of research in problem solving and decision making
will be covered. (Prerequisites: MKT 309; ECO 307)
MKT 364 Marketing Management (3)
This course examines the roles of marketing management and
marketing managers in national and international markets. Heavy
case study emphasis enables discussions leading to the rational of
marketing decisions in both product and service industries.
(Prerequisite: MKT 309)
MKT 398 Marketing Practicum (3)
An opportunity to engage in business experience in a specific
area of the major field. The internship provides an in-depth analysis
of practical business field experience to prepare students for career
choices.(Instructor permission required) (Graded Pass/Fail)
MKT 399 Marketing Practicum (3)
An opportunity to engage in business experience in a specific
area of the major field. The internship provides an in-depth analysis
of practical business field experience to prepare students for career
choices. (Instructor permission required) (Graded Pass/Fail)
FINANCIAL MANAGEMENT (BA) (Offered only through
ACCEL ® Programs)
REQUIREMENTS FOR DEGREE COMPLETION
• Liberal Arts: English (9); world civilization (3); foreign
language (3)*; philosophy (6)*; theology (6)*; designated
humanities (6)*; social science (9)*; laboratory science (3);
mathematics (3).
*Three credits each of foreign language, philosophy, humanities,
and social science may be met through successful completion of
modules within ACCEL ® .
• Major: FIN 301, 302, 303, 311, 323, 340; ECO 201; ORG
301, 303, 304, 307, 312, 320, 390; CCS 341; ENG 242; PHI
384; THE 381.
• Electives as needed to complete a total of 126 credits.
FIN 301 Accounting for Financial Managers I (3)
The course examines financial accounting theory and generally
accepted accounting principles. It emphasizes income
measurement, valuation of tangible and intangible assets, and
accounting for liabilities and shareholders’ equity. Financial
statement presentation and disclosure are covered.
FIN 302 Accounting For Financial Managers II (3)
The focus of this course is on managerial accounting: the study
of accounting information needs for internal management. The
course examines financial statements and how data in the statements
are relevant and used to analyze a business enterprise. Financial
ratio analysis will be introduced to weigh and evaluate the relative
operating performance of a firm. Various measures will be
examined in light of industry norms and historical trends.
FIN 303 Corporate Finance (3)
This course examines the primary goals of financial managers
and the daily activities necessary to achieve those goals. Topics
include working capital management, the time value of money,
valuation processes, and rates of return, cost of capital, and longterm
financing.
FIN 311 International Financial Markets (3)
The course emphasizes financial management of firms with
significant international activities. The topics covered are varied and
include accounting for international firms, trace, national balance of
payments, financial issues of currency exposure and global funding,
topics of project financing, multinational capital budgeting and
mergers and acquisitions. Additionally, the course addresses
financial and political risks involved when domestic firms expand
internationally.
FIN 323 Principles of Investments (3)
This course aims to provide an understanding of a wide range of
investment choices available to investors and the management of
those investments. The content covers several investment vehicles
including stocks, bonds, mutual funds, and derivatives.
FIN 340 Strategic Financial Planning (3)
This course introduces students to various financial management
planning models and techniques as reflected in business practice
and theory. It stresses concepts of financial management and strategy.
ECO 201 Principles of Macroeconomics (3)
A study of the overall economy with emphasis on inflation,
unemployment, and government policies and their effect on both
long- and short-term economics growth. (Fulfills social science
core requirement.)
ORG 301 Group and Organizational Behavior (3)
The study of group behavior and how group functioning affects
organizational effectiveness. Emphasis is placed upon decisionmaking
and conflict resolution. Students develop strategies for
efficient and productive group management and determine which
tasks are handled by groups or by individuals.
ORG 303 Organizational Concepts (3)
Students examine the formal and informal functions of
organizations and analyze an agency or organization based upon a
systems model. Students also explore and solve organizational
problems using a step-by-step method. This analysis will be applied
to students’ research proposal which typically is work-related.
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