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1 - Village of Palatine

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• There are two main reasons that EI Patron will succeed in <strong>Palatine</strong>: first is<br />

the lack <strong>of</strong> direct competition (nothing like it in town), the second is the high<br />

demand for a product like this in <strong>Palatine</strong>. The current population <strong>of</strong> the<br />

greater <strong>Palatine</strong> area is over 75000 according to Census 2011 and expanding.<br />

Of that number, roughly 13,000 is represented by a Hispanic population.<br />

• Mission<br />

• EI Patron will establish itself as the premier casual Mexican dining restaurant in<br />

<strong>Palatine</strong> while maintaining uncompromising principles. The six following<br />

guiding principles will help us measure the appropriateness <strong>of</strong> our decisions.<br />

• Provide a great work environment atld treat employees with dignity and<br />

respect.<br />

• Embrace diversity as an essential component in the way that we do business.<br />

• Apply the highest standards <strong>of</strong> excellence to the food production, preparation,<br />

and service , to our customers.<br />

• Build lasting relationships with the customers.<br />

• Contribute a positive example to communities and our environment.<br />

• Recognize that pr<strong>of</strong>itability is essential to our future success.

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