1 - Village of Palatine
1 - Village of Palatine
1 - Village of Palatine
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• Marketing Strategy<br />
• Advertising costs can overwhelm a new business, but keeping marketing simple and creative<br />
in this day and age will be not be too challenging .. Cost effective marketing is one <strong>of</strong> our keys<br />
to success, and fortunately a large portion <strong>of</strong> it will be taken care <strong>of</strong> by Internet advertizing<br />
like creating a web site, using engines like Twitter, Google, Face book pages, etc.<br />
• A combination <strong>of</strong> local media and event marketing will be utilized.<br />
• Promotion Strategy<br />
• Advertising close to and on campus would be very appropriate. This location has excellent<br />
parking directly <strong>of</strong>f <strong>of</strong> Rand road and Williams Dr. , Also, a great portion <strong>of</strong> traffic will come by<br />
foot from surrounding apartments and palatine high school. It will be very important to gain<br />
recognition from students and neighbors. Promotional events close to campus, at sporting<br />
events, and through the campus newspaper will tremendously increase sales. A student<br />
discount might be <strong>of</strong>fered<br />
• It is important to note that Rand road is one <strong>of</strong> the busiest streets that run through <strong>Palatine</strong><br />
especially in this location due to its close proximity to route 53. Because <strong>of</strong> that factor, road<br />
promotions and advertising may be an option if it is within <strong>Palatine</strong>, , and property<br />
management guidelines.
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