1 - Village of Palatine
1 - Village of Palatine
1 - Village of Palatine
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
• Company location and Facilities<br />
• This location will be important because <strong>of</strong> the strong Hispanic population across<br />
the street <strong>of</strong> the restaurant, also <strong>Palatine</strong> High School is close, as are many car<br />
dealers, shopping centers as well. Students and various employees will have a<br />
new lunch spot which is much needed. The current location at 1540 N Rand Road"<br />
<strong>Palatine</strong> will be best location currently available.<br />
• Target Market Segment Strategy<br />
• The target market for the quick/casual dining industry is very broad and should<br />
incorporate most demographic regions. All ages, genders, races, and incomes<br />
should be considered potential customers.<br />
• Market Needs<br />
• In <strong>Palatine</strong>, there are no high-quality, quick Mexican restaurants. Most local<br />
Mexican restaurants use canned foods, lard, and shredded ,low quality meats. Our'<br />
food will b~ 100% fresh prepared daily.<br />
Hours <strong>of</strong> operation <br />
Monday - Thursday, 10 AM-10 ~M<br />
Friday - Saturday 10 AM-1 AM
Change language