1 - Village of Palatine

Main Competitors
• Quick Service Mexican­
• Tacos EI Norte I grew up in this area, and the general consensus is that the food is
below average quality. If and when people eat there, it is out of sheer convenience or
lack of a better Mexican restaurant. We will. offer much higher food quality and service,
not to mention 3 specific products that neither them or any other Mexican restaurant
anywhere in the Chicago or surrounding suburbs offers. The atmosphere will be much
cleaner, modern and more comfortable. The food will be prepared with no lard, canned
food or chuck roll meat, which is what most restaurants use. Menu prices will
be comparable, though the final products will not be.
• Taco Bell This store is very dirty and is an old Taco Bell. Using canned foods and some
lard products, this restaurant provides a far-from-fresh or authentic feeling. Realistically
they are no more of a competitor as Wen.dy's or McDonald1s, its just not in the same
category.
• EI Patron will most likely not be a direct competitor with drive-thru fast-food Mexican
restaurants .The chicken, steak, and shrimp will all be prepared fresh .Quality of
produce will be much higher as will the atmosphere, so consequently the menu price
range will be slightly higher than fast-food, yet well worth it.
• Sit-Down Mexican­
• With its fresh and extraordinary taste, EI Patron will offer menu items at a fraction of
the cost of sit-down dining (perhaps 20%-30% cheaper), Tbere will also be no charge for
service that usually comes with being waited on. Another important difference is the
quick service without compromising high quality food.