Spots - Roll Back Malaria

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ANNEX 1: RESOURCESThis communication plan includes many communication channels. As you can see,radio is only one way to get the message out. Below are other examples ofcommunication channels.Examples of communication channelsMediaAudio-Visual• Cinema slide/advertisement• Drama/theater (live/videotaped)• Loudspeaker/public address• Popular singers (live/cassette)• Radio• Television• VideoAudio-Visual Aids for HealthWorkers• Counseling cards• Flipcharts• Slide presentationsPrint• Banners• Billboards• Booklets/leaflets• Brochures/flyers• Calendars• Cartoons/comic strips• Magazines• Newspapers• Posters• School books• Stickers• T-shirts/capsPeople/Sources• Community/villagehealth workers• Health workers• Political leaders• Religious leaders• Traditional birthattendants• Traditional healers• Traditional leaders• Women’s groups• School teachersPlaces/Venues• Community meetings• Health facilities• Home visits• Marketplace• Pharmacies• Schools• Sports fields/arenas/stadiums• Workplaces/unionsREFERENCES AND RESOURCESMalaria information• Global Health Council. Reducing Malaria’s Burden: Evidence of Effectiveness forDecision Makers. Technical Report, December 2003.Available at: www.globalhealth.org/view_top.php3?id=384Spot On Malaria: Guide103
ANNEX 1: RESOURCES• Huffman, SL, and others. Essential Health Sector Actions to Improve MaternalNutrition in Africa. Academy for Educational Development LINKAGES project,2001.This manual describes six actions, including actions against malaria that healthprograms should implement to improve women’s nutritional status. For moreinformation, see www.linkagesproject.org• Maternal and Neonatal Health Program. Malaria during Pregnancy ResourcePackage: Tools to Facilitate Policy Change and Implementation. JHPIEGO, 2003.A compilation of generic tools that can support national malaria and reproductivehealth program managers to implement their strategy on the prevention andcontrol of malaria during pregnancy. Available at:www.mnh.jhpiego.org/resources/malarialrp/index.htm• SARA Project. Lives at Risk: Malaria in Pregnancy. Malaria in Pregnancy WorkingGroup, Roll Back Malaria; Academy for Educational Development; USAID, Bureaufor Africa, Office of Sustainable Development, Washington, DC, July 2003.Available at: www.dec.org/pdf_docs/PNACT467.pdf• SARA Project. News to Save Lives: Approaches to Malaria and Pregnancy. Academyfor Educational Development, 2001.This press kit provides journalists or policymakers background information,African success stories in treating malaria during pregnancy, and resources forfurther information. For more information, see http://sara.aed.org• World Health Organization. Strategic Framework for Malaria Control duringPregnancy in the WHO Africa Region, 2004.Available at:http://mosquito.who.int/rbm/Attachment/20041004/malaria_pregnancy_str_framework.pdf• World Health Organization and UNICEF. The Africa Malaria Report, 2003.This report takes stock of the malaria situation and of continuing efforts to tacklethe disease in Africa. Available at:http://mosquito.who.int/amd2003/amr2003/pdf/amr2003.pdfWeb sites about malaria and related information• Making Pregnancy Safer/Reproductive Health and Research:www.who.int/reproductive-health• Malaria Consortium: www.malariaconsortium.org• Malaria Foundation: www.malaria.org• MEASURE Program: www.measureprogram.org• NetMark Project: www.netmarkafrica.org• Roll Back Malaria: www.rbm.who.int and http://mosquito.who.int• UNICEF: www.unicef.org/programme/health/mainmenu.html• World Health Organization: www.who.int/health-topics/malaria.htm104 Spot On Malaria: Guide
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SPOT ONMALARIAA Guide toAdapting, D
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ACKNOWLEDGMENTSThis Guide is adapte
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CONTENTSOVERVIEWSpotlight on malari
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ABBREVIATIONSANCCIDADDDHSDFIDIMCIIP
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OVERVIEWSPOTLIGHT ON MALARIAEach ye
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OVERVIEWWHEN ARE RADIO SPOTS NOT US
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OVERVIEWGathering information perio
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STEP 1GATHER INFORMATION,BUILD YOUR
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STEP 1: GATHER INFORMATION, BUILD Y
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STEP 2DEVELOP THE CREATIVE BRIEFADA
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STEP 2: DEVELOP THE CREATIVE BRIEFO
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STEP 2: DEVELOP THE CREATIVE BRIEFU
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STEP 2: DEVELOP THE CREATIVE BRIEFR
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STEP 2: DEVELOP THE CREATIVE BRIEFB
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STEP 2: DEVELOP THE CREATIVE BRIEFO
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STEP 2: DEVELOP THE CREATIVE BRIEFS
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STEP 3ADAPT OR DEVELOPEFFECTIVE SPO
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STEP 3: ADAPT OR DEVELOP EFFECTIVE
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Page 50 and 51: STEP 3: ADAPT OR DEVELOP EFFECTIVE
Page 60 and 61: STEP 4PRETESTPRETESTING: THE KEY TO
Page 62 and 63: STEP 4: PRETEST• Persuasion: Does
Page 64 and 65: STEP 4: PRETESTPattern for Four Gro
Page 66 and 67: STEP 4: PRETESTWho should conduct t
Page 68 and 69: STEP 4: PRETEST• The left-hand co
Page 70 and 71: STEP 4: PRETESTSample revisions bas
Page 72 and 73: STEP 5PRE-PRODUCTION, PRODUCTIONAND
Page 74 and 75: STEP 5: PRE-PRODUCTION, PRODUCTION
Page 76 and 77: STEP 5: PRE-PRODUCTION, PRODUCTION
Page 78 and 79: STEP 6BROADCAST YOUR SPOTS- Targeti
Page 80 and 81: STEP 6: BROADCAST YOUR SPOTS• If
Page 82 and 83: STEP 6: BROADCAST YOUR SPOTSREACHIN
Page 84 and 85: STEP 6: BROADCAST YOUR SPOTScertain
Page 86 and 87: STEP 7MONITOR, EVALUATE ANDREVISE Y
Page 88 and 89: STEP 7: MONITOR, EVALUATE AND REVIS
Page 90 and 91: STEP 7: MONITOR, EVALUATE AND REVIS
Page 92 and 93: ANNEXES- Annex 1:Resources (pages 9
Page 94 and 95: ANNEX 1RESOURCESINTRODUCTION TO MAL
Page 96 and 97: ANNEX 1: RESOURCESFor the unborn in
Page 98 and 99: ANNEX 1: RESOURCESHow radio complem
Page 102 and 103: ANNEX 1: RESOURCESCommunication/mat
Page 104 and 105: ANNEX 2TOOLS YOU CAN USETOPICSWorks
Page 106 and 107: Seven-step radio spot production cy
Page 108 and 109: Creative brief templateProject:Cont
Page 110 and 111: Assessing radio spots for pretestWo
Page 112 and 113: Sample pretesting guide for group d
Page 120 and 121: Tips for facilitating group discuss
Page 122 and 123: Notetaking sheet: Radio spot pretes
Page 124 and 125: Who listens and whenRadio station:L
Page 126 and 127: Radio spot monitoring: A planning w
Page 128 and 129: Radio spot evaluation: A planning w
Page 130 and 131: Malaria communication activities pl
Page 132 and 133: ANNEX 3SAMPLE SCRIPTS FOR SPOTSTOPI
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ANNEX 4: GLOSSARYRadio spot: A shor
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ANNEX 4: GLOSSARYRADIO PRODUCTIONFa
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CHANGE ProjectAcademy for Education
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Spots - Roll Back Malaria

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