Spots - Roll Back Malaria

STEP 3: ADAPT OR DEVELOP EFFECTIVE SPOTSWorksheetAssessing radio spots for pretestWhile the radio script is read aloud several times, answer the following statements “yes” or“no.” Rewrite the spot if you cannot answer “yes” to more than 10 of these criteria.* Yes No 1 It is clear who the target audience for this spot is. (Whois it? What elements of the spot make it clear that thisis the target audience?) Yes No 2 The spot asks people to do a concrete action.(What is it?) Yes No 3 The spot tells people the reason why they shouldperform this action. Yes No 4 The spot has one message. (What is it?) Yes No 5 The message is repeated at least twice. Yes No 6 The spot is “different” from other materials you hear onthe radio right now. Yes No 7 The spot uses sources of information that your targetaudience trusts to give them information about thehealth of their children. Yes No 8 The spot makes the listener feel happy, loving orconfident that they can do what you are asking. Yes No 9 The spot shows people having positive results fromdoing the right action. Yes No 10 The spot creates an image in your mind. (What do yousee?) Yes No 11 The spot uses the phrases and words that your targetaudience uses. Yes No 12 The spot sounds natural-like a conversation, not aspeech. Yes No 13 The spot uses a slogan, jingle, sound effect or musicthat you can use over time to give continuity to yourspots. Yes No 14 The music is relevant to your target audience andcreates a specific mood.Total _____________* Adapted from WHO, UNICEF and HealthCOM (1994) “Using Radio Spots to Support National CDDProgrammes,” p. 45.54 Spot On Malaria: Guide