Spots - Roll Back Malaria

Sample 5-day agenda for Spot On workshopObjective: After completing this interactive workshop, participants will be able to adapt/create and produce;place, monitor and evaluate effective radio spots for malaria. Participants will take home scripts and spots theyhave produced in their local languages.Day One (Step 1)Welcome, introductions, objectives and expectationsIntroducing key radio concepts• The power of radio; determining if radio is rightfor you• The radio production processApplying malaria knowledge to spots• Malaria issues• Highlights of the National Malaria CommunicationStrategy, MOH• Applying Uganda malaria research results• Developing core health messagesDaily feedback, review of the day’s Key LearningsDay Two (Steps 2-3)Review Key Learnings points from day 1Using the language of radio (voice, music soundeffects)• Beyond spots, other radio formats• Basic radio skills and tools to adapt and createspotApplying the creative brief: what is it and how touse itAdapting/improving existing spots by developing acreative brief; writing adapted scripts• Present/perform team scripts• Revise scripts and translate into local languageDaily feedback; review of the day’s Key LearningsDay Three (Steps 2-5)Review Key Learnings from Day TwoDeveloping original spots• Write creative brief and script for original spot• Adapt script in English for one radio spot• Present/perform scripts for larger group.• Revise scripts and translate into local languageRecord voice tracks for pre-testing original andadapted spotsThe fundamentals of pretesting• Why pretest; who to test; how to pretest; what todo with results• Sample pretest questionnaire• Practice pretesting/moderating focus groupsDaily feedback; review of the day’s Key LearningsDay Four (Steps 4-5)Review Key Learnings from day 3Pretesting your spots• Pre-test Team spots with target audienceFinalizing scripts• Use results to improve scripts• Present revised scripts in local language(s) and inEnglishHow radio spots are produced: what to expect inthe studioTeams begin producing spots at radio/recordingstudioDaily feedback; review of the day’s Key LearningsDay Five (Steps 5-7)Review Key Learnings from day 4What to do with your radio spots: ensuring postproduction impact• Placing spots On Air• Buying air time/negotiating• Partnering to expand impact• Integrating spots into your malaria programMonitoring and evaluationTeams (continue) to produce radio spots atradio/recoding studioTeams develop implementation plans andtimetable for next stepsTeams present plansWorkshop assessmentClose; distribute certificates134 Spot On Malaria: Guide