Spots - Roll Back Malaria

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SPOT ONMALARIAA Guide toAdapting, Developingand ProducingEffective Radio SpotsThe CHANGE ProjectAcademy for Educational Development and The Manoff GroupU.S. Agency for International DevelopmentMarch 2005
ACKNOWLEDGMENTSThis Guide is adapted from and expands on two earlier manuals:• “Using Radio Spots to Support National CDD Programmes,” published by WHO,UNICEF and HealthCOM/USAID (1994)• “AIDS on the Radio,” developed by Elizabeth M. Booth and Beverly Schwartz,Academy for Educational Development/AIDSCAP. (Unpublished).With permission from the authors, WHO, UNICEF and USAID, these invaluable modelsprovided the solid framework upon which this guide is built. Spot On focuses on malariaprevention and treatment; discusses adapting existing spots as well as producing newones; expands the areas on radio production, testing and placement techniques; andincorporates lessons learned from field testing workshops in Uganda.The authors would like to thank Prudence Smith of Roll Back Malaria and ElizabethBooth for reviewing versions of the Guide and offering their advice and suggestions. Wewould also like to acknowledge the contributions of Albert Killian, USAID Malaria Advisorin Uganda; Paul Kagwa, Assistant Commissioner of Health Services, Health Promotionand Education, Uganda Ministry of Health; and our in-country partner, Communicationfor Development Foundation Uganda. We have also gained considerably from theinsights offered by CHANGE Project Director Susan Zimicki, who developed the idea tocreate this document and served as a guiding light throughout its development. TheGuide has also benefited from the assistance of the following CHANGE and AEDcolleagues: Almudena Fernandez, Todd Fisk, Eileen Hanlon and Cindy Rider. Specialthanks go to Craig Klein for his insights into and assistance with radio production. Finally,we owe a debt of gratitude to the Ugandan workshop participants from Kampala andeight districts from the Eastern and Western regions who tested and helped shape thefinal product.Spot On Malaria: A Guide to Adapting, Developing and Producing Effective RadioSpots was developed by the CHANGE Project under a cooperative agreement withUSAID. All rights are reserved by the Academy for Educational Development/CHANGEProject and USAID. The guide may be photocopied or adapted, in part or in whole,without permission, provided that the material is distributed free of charge and thatcredit is given to the CHANGE Project and USAID.Suggested citation:Cowan, Cate and Shafritz, Lonna. Spot On Malaria: A Guide to Adapting, Creating and ProducingEffective Radio Spots. Washington, DC: CHANGE Project, 2005.The CHANGE Project is a cooperative agreement(#HRN-A-00-98-00044-00) between the Academy forEducational Development (AED) and the U.S. Agency forInternational Development (USAID). The opinions expressedtherein are those of the authors and do not necessarily reflectthe views of USAID.The CHANGE ProjectAcademy for Educational Development1825 Connecticut Avenue, NWWashington, DC 20009-5721www.changeproject.orgDesign and layout: Jel C. Montoya-ReedIllustrations: Ariel Lucerna
Page 1: SPOT ONMALARIAA Guide toAdapting, D
Page 6 and 7: CONTENTSOVERVIEWSpotlight on malari
Page 8 and 9: ABBREVIATIONSANCCIDADDDHSDFIDIMCIIP
Page 10 and 11: OVERVIEWSPOTLIGHT ON MALARIAEach ye
Page 12 and 13: OVERVIEWWHEN ARE RADIO SPOTS NOT US
Page 14 and 15: OVERVIEWGathering information perio
Page 16 and 17: STEP 1GATHER INFORMATION,BUILD YOUR
Page 18 and 19: STEP 1: GATHER INFORMATION, BUILD Y
Page 28 and 29: STEP 2DEVELOP THE CREATIVE BRIEFADA
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Page 42 and 43: STEP 3ADAPT OR DEVELOPEFFECTIVE SPO
Page 44 and 45: STEP 3: ADAPT OR DEVELOP EFFECTIVE
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STEP 3: ADAPT OR DEVELOP EFFECTIVE
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STEP 4PRETESTPRETESTING: THE KEY TO
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STEP 4: PRETEST• Persuasion: Does
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STEP 4: PRETESTPattern for Four Gro
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STEP 4: PRETESTWho should conduct t
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STEP 4: PRETEST• The left-hand co
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STEP 4: PRETESTSample revisions bas
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STEP 5PRE-PRODUCTION, PRODUCTIONAND
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STEP 5: PRE-PRODUCTION, PRODUCTION
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STEP 5: PRE-PRODUCTION, PRODUCTION
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STEP 6BROADCAST YOUR SPOTS- Targeti
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STEP 6: BROADCAST YOUR SPOTS• If
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STEP 6: BROADCAST YOUR SPOTSREACHIN
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STEP 6: BROADCAST YOUR SPOTScertain
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STEP 7MONITOR, EVALUATE ANDREVISE Y
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STEP 7: MONITOR, EVALUATE AND REVIS
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STEP 7: MONITOR, EVALUATE AND REVIS
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ANNEXES- Annex 1:Resources (pages 9
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ANNEX 1RESOURCESINTRODUCTION TO MAL
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ANNEX 1: RESOURCESFor the unborn in
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ANNEX 1: RESOURCESHow radio complem
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ANNEX 1: RESOURCESThis communicatio
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ANNEX 1: RESOURCESCommunication/mat
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ANNEX 2TOOLS YOU CAN USETOPICSWorks
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Seven-step radio spot production cy
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Creative brief templateProject:Cont
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Assessing radio spots for pretestWo
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Sample pretesting guide for group d
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Tips for facilitating group discuss
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Notetaking sheet: Radio spot pretes
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Who listens and whenRadio station:L
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Radio spot monitoring: A planning w
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Radio spot evaluation: A planning w
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Malaria communication activities pl
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ANNEX 3SAMPLE SCRIPTS FOR SPOTSTOPI
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ANNEX 3: SAMPLE SCRIPTS FOR SPOTSTi
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ANNEX 4: GLOSSARYRadio spot: A shor
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ANNEX 4: GLOSSARYRADIO PRODUCTIONFa
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CHANGE ProjectAcademy for Education
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Spots - Roll Back Malaria

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