Spots - Roll Back Malaria

Assessing radio spots for pretestWorksheetWhile the radio script is read aloud several times, answer the following statements “yes” or “no”. Select thespot(s) with the highest number of “yes” responses. Rewrite the spot if you cannot answer “yes” to more than10 of these criteria. Yes No 1 It is clear who the target audience for this spot is. (Who is it? Whatelements of the spot make it clear that this is the target audience?) Yes No 2 The spot asks people to do a concrete action. (What is it?) Yes No 3 The spot tells people the reason why they should perform thisaction. Yes No 4 The spot has one message. (What is it?) Yes No 5 The message is repeated at least twice. Yes No 6 The spot is “different” from other materials you hear on the radioright now. Yes No 7 The spot uses sources of information that your target audiencetrusts to give them information about the health of their children. Yes No 8 The spot makes the listener feel happy, loving or confident that theycan do what you are asking. Yes No 9 The spot shows people having positive results from doing the rightaction. Yes No 10 The spot creates an image in your mind. (What do you see?) Yes No 11 The spot uses the phrases and words that your target audienceuses. Yes No 12 The spot sounds natural-like a conversation, not a speech. Yes No 13 The spot uses a slogan, jingle, sound effect or music that you canuse over time to give continuity to your spots. Yes No 14 The music is relevant to your target audience and creates a specificmood.Total _____________Adapted from Radio Guide: A guide to using radio spots in national CDD programmes, p. 45.Spot On Malaria: Guide113