Spots - Roll Back Malaria

Creative brief templateProject:Contact information:Prepared by:Approved by:Who are we talking to, about what and why?1. Target audiencesWhom do you want to reach with your radio spot? Be specific.2. ObjectivesWhat do you want your target audiences to do after they hear this radio spot?3. ObstaclesWhat beliefs, cultural practices, social pressure or misinformation are barriers to your audience doing that?4. BenefitSelect one single benefit that the audience will experience upon doing that, from the audience’s point ofview.5. Support Statements/Reasons WhyInclude the reasons the benefit outweighs the obstacles and why what you are promoting is beneficial.These statements often become the messages.continued next page Spot On Malaria: Guide111