Spots - Roll Back Malaria

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ANNEX 3: SAMPLE SCRIPTS FOR SPOTSTitle:Prompt treatment/HeroCountry: UgandaTarget audience: Rural fathers with children under age 5Strategy: Every fever is life threatening. Do what it takes to treat child within 24hours.Message: Treat all fever seriously. Start Homapak right away.Key benefit: Because child treated immediately, minimizes care taking burden somother can return to work. Also minimizes health costs.Approach: Uses men/fathers as change agents. Positive reinforcement and modelingof positive behavior. Sharing lesson from a negative experience.Format:MonologueDuration: 55 secSFXJOHNRURAL EXTERIOR SOUNDS-CRICKETS, CHICKENS UP AND UNDERI want to tell you how I saved money and took good care of my sick littleboy.Last week, my son Charles had hot body and would not stop crying. Mywife had to stay home from the market to take care of him.My neighbor Paul told me to give him Homapak immediately.Paul told me that when his little girl had fever, they did not think it wasserious, so they did not do anything. But in the end, they had to take herto the hospital. The hospital nurse told him that if they had used Homapakright away, his little girl would have gotten better at home.So, I decided to get Homapak right away and give it to my son.Thanks to Paul’s advice:I did not have to pay any hospital fees.My wife could go back to selling in the market.SFXJOHNBABY COOING SOUNDS UNDERAnd, best of all, my son’s fever got better soon.With Homapak, you too can feel like a hero.MUSICANNCR (Male)LIGHT, HAPPY MUSIC UP AND UNDER(TAG) Treat all fevers seriously. Start Homapak right away.Spot On Malaria: Guide145
ANNEX 3: SAMPLE SCRIPTS FOR SPOTSTitle:Prompt care seeking—NighttimeProduct: Malaria medicineTarget audience: Rural parents of young childrenMedia:RadioLanguage: EnglishDuration: 60 secSFXMOMDADMOMDADMOMDADMOMSFXMUSICSFXMOMDADANNCR(TAG)CRICKETS, RURAL NIGHT SOUNDS. FOLLOWED BY SNORING.BABY CRYING IN THE BACKGROUNDWake up! Wake up!(SLEEPILY) What’s wrong?(WORRIED) It’s the baby, her fever has gotten worse since this morning.I’m worried it might be malaria. We’ve got to go to the community drugdistributor and get some malaria medicine.(BOTHERED) Can’t it wait until morning? I’m tired.No! (PLEADING) The health worker at the clinic said it’s important tostart to treat fever within 24 hours.All right, (GRUMBLING) I’ll go get some malaria medicine right away.Hurry, hurry! She’s really hot.RUNNING AND HEAVY BREATHINGUP AND UNDER AS TRANSITION TO NEXT NIGHTCRICKETS, RURAL NIGHT SOUNDS(SWEETLY) Husband, listen how quiet it is tonight. Our baby is sleepingand her fever has gone down.(PROUDLY) Good thing I hurried to the community drug distributor to getthe malaria medicine last night. Now we can sleep peacefully. And bestof all, our baby is better.You too can rest assured when you start giving your feverish child withthe correct medicine within 24 hours.This message is brought to you by the Ministry of Health.146 Spot On Malaria: Guide
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SPOT ONMALARIAA Guide toAdapting, D
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ACKNOWLEDGMENTSThis Guide is adapte
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CONTENTSOVERVIEWSpotlight on malari
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ABBREVIATIONSANCCIDADDDHSDFIDIMCIIP
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OVERVIEWSPOTLIGHT ON MALARIAEach ye
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OVERVIEWWHEN ARE RADIO SPOTS NOT US
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OVERVIEWGathering information perio
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STEP 1GATHER INFORMATION,BUILD YOUR
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STEP 1: GATHER INFORMATION, BUILD Y
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STEP 2DEVELOP THE CREATIVE BRIEFADA
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STEP 2: DEVELOP THE CREATIVE BRIEFO
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STEP 2: DEVELOP THE CREATIVE BRIEFU
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STEP 2: DEVELOP THE CREATIVE BRIEFR
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STEP 2: DEVELOP THE CREATIVE BRIEFB
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STEP 2: DEVELOP THE CREATIVE BRIEFO
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STEP 2: DEVELOP THE CREATIVE BRIEFS
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STEP 3ADAPT OR DEVELOPEFFECTIVE SPO
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STEP 3: ADAPT OR DEVELOP EFFECTIVE
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STEP 4PRETESTPRETESTING: THE KEY TO
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STEP 4: PRETEST• Persuasion: Does
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STEP 4: PRETESTPattern for Four Gro
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STEP 4: PRETESTWho should conduct t
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STEP 4: PRETEST• The left-hand co
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STEP 4: PRETESTSample revisions bas
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STEP 5PRE-PRODUCTION, PRODUCTIONAND
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STEP 5: PRE-PRODUCTION, PRODUCTION
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STEP 5: PRE-PRODUCTION, PRODUCTION
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STEP 6BROADCAST YOUR SPOTS- Targeti
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STEP 6: BROADCAST YOUR SPOTS• If
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STEP 6: BROADCAST YOUR SPOTSREACHIN
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STEP 6: BROADCAST YOUR SPOTScertain
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STEP 7MONITOR, EVALUATE ANDREVISE Y
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STEP 7: MONITOR, EVALUATE AND REVIS
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STEP 7: MONITOR, EVALUATE AND REVIS
Page 92 and 93: ANNEXES- Annex 1:Resources (pages 9
Page 94 and 95: ANNEX 1RESOURCESINTRODUCTION TO MAL
Page 96 and 97: ANNEX 1: RESOURCESFor the unborn in
Page 98 and 99: ANNEX 1: RESOURCESHow radio complem
Page 100 and 101: ANNEX 1: RESOURCESThis communicatio
Page 102 and 103: ANNEX 1: RESOURCESCommunication/mat
Page 104 and 105: ANNEX 2TOOLS YOU CAN USETOPICSWorks
Page 106 and 107: Seven-step radio spot production cy
Page 108 and 109: Creative brief templateProject:Cont
Page 110 and 111: Assessing radio spots for pretestWo
Page 112 and 113: Sample pretesting guide for group d
Page 120 and 121: Tips for facilitating group discuss
Page 122 and 123: Notetaking sheet: Radio spot pretes
Page 124 and 125: Who listens and whenRadio station:L
Page 126 and 127: Radio spot monitoring: A planning w
Page 128 and 129: Radio spot evaluation: A planning w
Page 130 and 131: Malaria communication activities pl
Page 132 and 133: ANNEX 3SAMPLE SCRIPTS FOR SPOTSTOPI
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Page 150 and 151: ANNEX 4: GLOSSARYRadio spot: A shor
Page 152 and 153: ANNEX 4: GLOSSARYRADIO PRODUCTIONFa
Page 154: CHANGE ProjectAcademy for Education
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